As the Australian sun beats down with its relentless intensity, the quest for the perfect beach day accessory continues.

Enter this product from Kmart that has beachgoers and social media influencers abuzz with excitement.

However, before you rush out to snag this summer's trendy sensation, we need to have a serious conversation about sun safety and the potential risks associated with this popular item.


A Kmart product that sold out last year has been re-released and is once again making the rounds for the same unique reason.

The Palm Sun Lounger Face Down ($39) is not your average beach chair. It boasts a ‘genius’ design with a face hole, similar to a massage table, allowing sunbathers to lie on their stomachs while indulging in a book, a snack, or their mobile phones.

The chair also features two armholes, a cushy neck padding, a side pouch, a detachable pillow, and carry handles for easy transport.


Available in a blue palm print or a vibrant striped pattern, it's easy to see why this item has become a must-have for many Australians looking to relax by the beach or poolside.

Shoppers have recently discovered the summer essential and have flooded social media to share their excitement about it.


Perth-based personal trainer Nicole Gordon showcased the chair on social media, causing a stir with nearly a million views.

‘I got a new chair!’ she exclaimed.

‘If you live in Australia, run, don’t walk to Kmart,’ Ms Gordon added, demonstrating the chair's face hole feature.

The budget retailer's website describes the sun lounger as ‘an ideal pick for relaxing by the beach or poolside’.


The enthusiasm was echoed by many commenters and customers who praised the chair's comfort and convenience.

‘Always find something interesting at Kmart,’ one wrote.

‘I saw this in Kmart and debated whether to buy it or not! SOLD!’ another noted.

‘This is amazing, my neck NEEDS THIS!’ a third remarked.

Meanwhile, customers who have already jumped on the bandwagon have confirmed that it lives up to the hype.

‘It’s my favourite thing to have ever purchased,’ one user shared.

‘I’m obsessed with mine,’ someone else added.


However, amidst the excitement, some voices of caution have emerged.

Experienced beachgoers and health experts have raised concerns about the potential for the lounger to encourage prolonged sun exposure.

‘I’d be very careful being in the hot Aussie sun! Please make sure you do your regular skin checks,’ one commenter advised.

Another urged, ‘PLEASE don't run to Kmart unless it’s for sunscreen, you’re worth more than a tan.’

‘Girl, run into the shade,’ a third quipped.

Ms Gordon responded to the concern in the comments, assuring followers that she is a ‘big advocate’ for sunscreen.


Another creator, Britt Rogerson, who reportedly contributed to the product selling out last year, returned to the platform to praise it once again.

‘They’ve brought back the viral sun lounger. It sold out so quickly [that] it just landed back online. Run, guys, so you don’t miss out!’ she said.

Lily Louise Geogett also showcased the chair in another video, explaining to men that it is ‘a sun lounger’ in case they mistook it for something more suggestive.

‘I got the last one at Kmart!’ she proudly shared.

The website indicates that the chair is listed as ‘low stock’ or ‘out of stock’ in most stores, but it remains available for purchase online.


Australia has one of the highest rates of skin cancer in the world, with approximately two in three Australians diagnosed with some form of skin cancer in their lifetime.

Non-melanoma (keratinocyte) skin cancer is the most commonly diagnosed cancer in Australia, according to The Cancer Council.

Each year, over 1 million treatments are administered for this type of skin cancer.

While anyone can develop skin cancer, the risk increases with age.

The Cancer Council advises using sun protection whenever UV levels reach three or higher, regardless of the time of day or year.


As consumers continue to rave about the latest product from Kmart, it's a timely reminder of how essential it is to stay informed about potential risks, especially when it comes to our health.

In a similar vein, many Australians may be unknowingly contributing to skin damage by making a common mistake that half the population is guilty of.

With skin cancer rates soaring, it's crucial for everyone, regardless of age, to be aware of the habits that could be putting their skin at risk.
Have you purchased the Palm Sun Lounger Face Down from Kmart? How do you stay sun-safe while enjoying the outdoors? Share your thoughts and tips in the comments below, and let's continue to support each other in leading healthy, happy lives under the Australian sun.