Things just got sweeter: Whittaker's iconic chocolate block finally launches in Australia!
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Chocolate lovers, rejoice! Indulge your sweet tooth with the 'world's best' chocolate block, which many greet with the term 'perfection.'
After over a year of waiting, Whittaker’s coveted Hazella chocolate block has finally launched in Australia. This decadent treat from New Zealand’s top chocolate brand has already gained a cult following, and Aussies are thrilled that this 'Nutella-inspired' bar is now available on our shores.
Whittaker’s is known for its high-quality ingredients, rich creamy flavours, and commitment to fair trade. Kiwis have enjoyed the chocolate maker's products for decades, while Australians have only had access to a limited range in recent years. But the launch of Hazella marks a delicious milestone.
The Hazella block consists of 33 per cent cocoa milk chocolate enveloping a luscious hazelnut gianduja centre.
When Hazella first launched in New Zealand, stocks in supermarkets sold out fast. Whittaker’s even had to halt production of other chocolate blocks just to meet demand. With the growing demand in New Zealand, chocolate lovers in Australia could only look on with envy.
The brand confirmed that BIG W now already has a ‘secret stash’ of this much-loved chocolate bar. The 250g block will retail for $6.40.
Soraya Cottin, Chief Marketing Officer at Whittaker’s, said, ‘With a hazelnut gianduja centre, encased in Whittaker’s 5 Roll Refined Creamy Milk chocolate, we had a good feeling that Australian chocolate lovers would enjoy the Hazella bar, and we’re excited to bring it here.’
‘At this stage, only BIG W have a Hazella secret stash. But our fans say it’s “perfection wrapped in perfection”, so well worth a visit to your nearest store,’ she added.
Chocolate lovers couldn’t stop raving about Hazella on social media ever since it became widely available in the country.
One food blogger said: ‘Run, don’t walk to BIG W guys, Hazella by Whittaker’s is finally in Australia. It’s bomb.’
‘My favourite [Whittaker’s] Hazella is now BIG W,’ said another online user.
‘It’s really soft and creamy, tastes exactly like Nutella,’ said one mum, who reviewed the Hazella with her son.
Other social media users commented on the videos with their reviews of the chocolate bar.
‘Ohhh, it is so good,’ one commented.
Another user wrote, ‘Hands down the best chocolate bar in the world.’
‘That took a year! My god,’ a third said.
Whittaker’s fan have done extreme measures just to get their hands on the bar, asking family and friends to bring one whenever they visit New Zealand for the holidays or work trips.
However, some food reviewers criticised that the Hazella was ‘overhyped.’
According to Russ Eats, ‘It’s a brilliant block, but I expected it to blow my mind.’ He gave the chocolate bar a rating of 8.5.
For those who want to indulge in chocolates in a healthier way, a cake artist shared her recipe in making for a delicious and healthy snack—and it only takes three ingredients! Check out the recipe here.
Have you tried any of Whittaker’s chocolate bars? What’s your favourite flavour? Let us know in the comments below!
After over a year of waiting, Whittaker’s coveted Hazella chocolate block has finally launched in Australia. This decadent treat from New Zealand’s top chocolate brand has already gained a cult following, and Aussies are thrilled that this 'Nutella-inspired' bar is now available on our shores.
Whittaker’s is known for its high-quality ingredients, rich creamy flavours, and commitment to fair trade. Kiwis have enjoyed the chocolate maker's products for decades, while Australians have only had access to a limited range in recent years. But the launch of Hazella marks a delicious milestone.
The Hazella block consists of 33 per cent cocoa milk chocolate enveloping a luscious hazelnut gianduja centre.
Whittaker’s Hazella block has finally arrived in Australia. Credit: Whittaker’s
When Hazella first launched in New Zealand, stocks in supermarkets sold out fast. Whittaker’s even had to halt production of other chocolate blocks just to meet demand. With the growing demand in New Zealand, chocolate lovers in Australia could only look on with envy.
The brand confirmed that BIG W now already has a ‘secret stash’ of this much-loved chocolate bar. The 250g block will retail for $6.40.
Soraya Cottin, Chief Marketing Officer at Whittaker’s, said, ‘With a hazelnut gianduja centre, encased in Whittaker’s 5 Roll Refined Creamy Milk chocolate, we had a good feeling that Australian chocolate lovers would enjoy the Hazella bar, and we’re excited to bring it here.’
‘At this stage, only BIG W have a Hazella secret stash. But our fans say it’s “perfection wrapped in perfection”, so well worth a visit to your nearest store,’ she added.
Chocolate lovers couldn’t stop raving about Hazella on social media ever since it became widely available in the country.
One food blogger said: ‘Run, don’t walk to BIG W guys, Hazella by Whittaker’s is finally in Australia. It’s bomb.’
‘My favourite [Whittaker’s] Hazella is now BIG W,’ said another online user.
‘It’s really soft and creamy, tastes exactly like Nutella,’ said one mum, who reviewed the Hazella with her son.
Other social media users commented on the videos with their reviews of the chocolate bar.
‘Ohhh, it is so good,’ one commented.
Another user wrote, ‘Hands down the best chocolate bar in the world.’
‘That took a year! My god,’ a third said.
Whittaker’s fan have done extreme measures just to get their hands on the bar, asking family and friends to bring one whenever they visit New Zealand for the holidays or work trips.
However, some food reviewers criticised that the Hazella was ‘overhyped.’
According to Russ Eats, ‘It’s a brilliant block, but I expected it to blow my mind.’ He gave the chocolate bar a rating of 8.5.
For those who want to indulge in chocolates in a healthier way, a cake artist shared her recipe in making for a delicious and healthy snack—and it only takes three ingredients! Check out the recipe here.
Have you tried any of Whittaker’s chocolate bars? What’s your favourite flavour? Let us know in the comments below!
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