The secret Kmart beauty line you never knew was Leaping Bunny-approved
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Kmart is well-known as the superstore that stocks just about anything we need at astonishingly low prices.
While it is quite popular for its range of homeware, tools, and toys, it also has a secret beauty line that was just given the stamp of approval from a very important organisation.
Yes, that’s right! Kmart just became the first Australian-owned retailer to have its own-brand beauty range receive the Leaping Bunny approval, an 'important' step for the already-well-loved discount store.
The Leaping Bunny is internationally recognised for assuring consumers that no animal testing was conducted in developing any products that bear its logo.
All items from Kmart’s Anko collection are now officially cruelty-free after the certification process was approved by Cruelty-Free International (CFI).
Nicola Farrell, the Business Manager for Beauty at Kmart, shared that ‘the beauty category at Kmart is fast, dynamic, and ever-evolving.’
Ms Farrell added that it was all part of the company’s ‘People & Planet’ campaign to showcase their commitment to sustainability and community.
'Our team are continually developing new ranges that meet our customers’ changing needs,' Ms Farrell told a news source.
'Over the past 18 months, we’ve been focusing on offering exceptional products at exceptional value, while taking into account the changing needs of our customers.'
The decision to make the range cruelty-free was also motivated by Kmart’s acknowledgement of its broader responsibility to all the stakeholders it works with—including our beloved animals.
Ms Farrell shares, ‘It was important for us to work with Cruelty Free International to achieve this approval, as we knew it would give our customers the reassurance they deserve when purchasing from our much-loved beauty range.’
The CFI’s Leaping Bunny logo is the internationally recognised gold standard for cruelty-free products.
Brands must commit to no animal testing for raw materials or ingredients past a ‘fixed cut-off date’ in order to get the mark of approval.
What’s even more impressive is that in order for Kmart to maintain its status as cruelty-free, there is an annual supplier monitoring system in place.
Regular independent supply chain audits are conducted to ensure compliance and that the standards are being met.
Alongside this achievement, Kmart has also expanded the Anko beauty brand. The blossoming product range now includes effective new products formulated with retinol, glycolic acid, and salicylic acid.
Many have already spotted the expanded range on the shelves and shared their first impressions on social media platforms.
Comments hailing the 'lip masks' and the 'hair and body mists' are flooding in, with some users even comparing the items to higher-end brands.
Remember, making ethical choices doesn't mean using lower-quality items or spending more. With prices that won’t break the bank and a Leaping Bunny certification to boot, it’s definitely worth a look!
What do you think of Kmart’s decision to go cruelty-free with their products? Would you recommend Kmart’s new products to your friends? We want to know your thoughts in the comments below!
While it is quite popular for its range of homeware, tools, and toys, it also has a secret beauty line that was just given the stamp of approval from a very important organisation.
Yes, that’s right! Kmart just became the first Australian-owned retailer to have its own-brand beauty range receive the Leaping Bunny approval, an 'important' step for the already-well-loved discount store.
The Leaping Bunny is internationally recognised for assuring consumers that no animal testing was conducted in developing any products that bear its logo.
Kmart now offers cruelty-free products for all your skincare needs. Credit: TikTok
All items from Kmart’s Anko collection are now officially cruelty-free after the certification process was approved by Cruelty-Free International (CFI).
Nicola Farrell, the Business Manager for Beauty at Kmart, shared that ‘the beauty category at Kmart is fast, dynamic, and ever-evolving.’
Ms Farrell added that it was all part of the company’s ‘People & Planet’ campaign to showcase their commitment to sustainability and community.
'Our team are continually developing new ranges that meet our customers’ changing needs,' Ms Farrell told a news source.
'Over the past 18 months, we’ve been focusing on offering exceptional products at exceptional value, while taking into account the changing needs of our customers.'
The decision to make the range cruelty-free was also motivated by Kmart’s acknowledgement of its broader responsibility to all the stakeholders it works with—including our beloved animals.
Ms Farrell shares, ‘It was important for us to work with Cruelty Free International to achieve this approval, as we knew it would give our customers the reassurance they deserve when purchasing from our much-loved beauty range.’
The CFI’s Leaping Bunny logo is the internationally recognised gold standard for cruelty-free products.
Brands must commit to no animal testing for raw materials or ingredients past a ‘fixed cut-off date’ in order to get the mark of approval.
What’s even more impressive is that in order for Kmart to maintain its status as cruelty-free, there is an annual supplier monitoring system in place.
Regular independent supply chain audits are conducted to ensure compliance and that the standards are being met.
Kmart has received the approval of Cruelty-Free International (CFI) for its Anko beauty brand. Credit: Shutterstock
Alongside this achievement, Kmart has also expanded the Anko beauty brand. The blossoming product range now includes effective new products formulated with retinol, glycolic acid, and salicylic acid.
Many have already spotted the expanded range on the shelves and shared their first impressions on social media platforms.
Comments hailing the 'lip masks' and the 'hair and body mists' are flooding in, with some users even comparing the items to higher-end brands.
Remember, making ethical choices doesn't mean using lower-quality items or spending more. With prices that won’t break the bank and a Leaping Bunny certification to boot, it’s definitely worth a look!
What do you think of Kmart’s decision to go cruelty-free with their products? Would you recommend Kmart’s new products to your friends? We want to know your thoughts in the comments below!
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