The secret is out! Tim Tam makers launch LIMITED-EDITION products for National Tim Tam Day
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There’s no denying that Australia’s favourite chocolate biscuits have to be Tim Tams. We love them so much that one in every two Australian households keep them in their pantry.
Last February 16, the makers of the iconic snack revealed a limited-edition range of products in lieu of the National Tim Tam Day— including a cocoa scented perfume designed to smell like the biscuit itself.
Rebecca Chan, the spokesperson for Arnott’s stated that the National Tim Tam Day is the perfect opportunity for Aussies to celebrate the well-loved chocolate snack and that they were thrilled to release a special collection this year in the Tim Tam Gift Store.
“2019 saw us take over Tamworth and rename the town Tim-Tamworth, while in 2020, we gave away free Tim Tam biscuits to Aussies named Tim or Tam…” she said.
“And in 2021 we created the luxurious Tim Tam hotel suite. This year, we thought we’d grant wishes through an online gift store that hosts special items our fans have requested over the years, including the new Tim Tam Eau de Parfum.” she added.
Rebecca continued explaining that the team found endless ways to engage Aussies in the ‘indulgence’ of a Tim Tam. They have been teasing their fans for months now on various social media platforms with its #SorryNotARealProduct trend. Eventually, they decided to give in and grant their wishes by turning their favourite ideas into real collectible merch.
Tim Tam’s revealed their limited-edition range. Image Credit: Tim Tam Store
The long-awaited items include a 30ml limited edition Tim Tam Eau de Parfum, premium fluffy slippers, and a Tim Tam mug.
Arnott’s captured the indulgent essence of the biscuits and turned it into a perfume that features real cocoa with notes of almond. So if you’ve ever wanted to bathe in a tub filled with the chocolate snack to smell just like it (or you just like the smell of choc bikkies), get your hands on their new perfume instead!
The merch will be available on the Tim Tam online gift store for only a week. So if you’re eyeing to grab a couple of the exclusive items for yourself, you’ve only got until the 23rd of February!
10 percent of Tim Tam’s proceeds generated from the limited-edition range will be donated to the Arnott’s Foundation which supports organisations such as Camp Quality, Driver Reviver, and Princess Fairy Sparkle.
Eager Tim Tam fans are given early access to jump in the queue if they sign-up for the Tim Tam Secret Society which is a members-only mailing list for their loyal customers.
Have you ever thought about making Tim Tam flavoured cupcakes? Watch the video below!
Credit: @Timtam (Instagram)
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