Chocolate lovers, brace yourselves for a confectionery conundrum that has had tongues wagging and taste buds questioning. Cadbury, the beloved chocolate brand known to many Australians over 60 as a staple treat, has recently been at the center of a sweet mystery. Customers around the globe noticed something peculiar: Cadbury chocolate bars appeared differently depending on where they were purchased. But fear not, for Cadbury has finally responded to this cocoa quandary.

The intrigue began when an Australian TikToker, @serendipitimusic, took to the popular video-sharing app to highlight a curious observation. In the UK, Cadbury chocolate bars were presented in 'landscape' orientation, while in Australia, the larger bars were typically displayed in 'portrait'. The video quickly amassed over three million views, sparking a lively debate among chocolate aficionados worldwide.

Cadbury has clarified the different orientations of its chocolate bars in various global markets after an Australian content creator highlighted the issue. Credit: Tiktok / @serendipitimusic

Social media users were quick to chime in with their theories and preferences. Some claimed that 'portrait chocolate is posh chocolate,' while others argued that 'landscape is more basic but still delicious.' Questions arose, such as how the entire brand name could fit on a portrait-oriented chocolate bar outside the UK. Some suggested that the landscape format was more practical for smaller, single-serve bars, while others felt that landscape packaging allowed for more prominent branding.

In response to the buzz, Cadbury provided an explanation that was as smooth as their chocolate. A spokesperson for the company told news.com.au that in Australia, the shape of the iconic Cadbury Dairy Milk block has evolved over the years, settling into the portrait shape we recognize today for many decades. While the reasons behind these changes remain shrouded in mystery, Cadbury reassured customers that one thing remains constant: the high-quality chocolate that Aussies know and love.

This revelation comes at a time when ethical sourcing and production in the chocolate industry are increasingly in the spotlight. Aldi Australia has recently made headlines by partnering with Tony's Chocolonely, a Dutch chocolate maker renowned for its commitment to ethical practices and fair pricing. Aldi is the first Australian supermarket to join Tony's mission to transform the chocolate industry, releasing a new range of responsibly sourced chocolate blocks under the Choceur CHOCO CHANGER label.

The new chocolate range is made with cocoa beans sourced through Tony's Open Chain initiative's '5 Sourcing Principles,' aiming to end exploitation in the cocoa industry. The Choceur CHOCO CHANGER collection includes three new blocks of Aldi's own-brand chocolate, available in Australia and Aldi supermarkets across Europe, the UK, and the US. Not only is this initiative a step forward for ethical chocolate production, but shoppers have also been pleasantly surprised by the affordable price tag.

As we unwrap the layers of this chocolate mystery, it's clear that the world of sweets is ever-evolving, with both aesthetic preferences and ethical considerations shaping the industry. Whether you're a fan of portrait or landscape chocolate, the important thing is to savor the moment and the memories that come with each delicious bite.

Key Takeaways

• Cadbury has addressed the mystery behind the different orientations of their chocolate bars in global markets after an Australian TikToker brought attention to the topic.
• Compared to the UK's landscape-oriented bars, Australian Cadbury chocolate bars are typically in portrait orientation.
• While the reasons for these shape changes over the years remain unknown, Cadbury reassures customers that the quality of their chocolate remains unchanged.
• Amidst this discussion, Aldi has partnered with Tony’s Chocolonely to create ethically sourced chocolate blocks, aiming to transform the cocoa industry and end exploitation.

So, dear members of the Seniors Discount Club, what's your take on this chocolate orientation debate? Do you have a preference for how your chocolate is presented? And how important is ethical sourcing to you when indulging in your sweet treats? Share your thoughts and chocolate memories with us in the comments below – we'd love to hear from you!

 

[Gaena]

I dont care how it is displayed, as long as I can find the chocolate bar that I want I am happy