Supplement brand hit by massive cyber attack–here’s what you need to know!
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In this digital era, people have come to appreciate the ease and efficiency of online shopping.
From supplements to superfoods, the health-conscious often turn to trusted suppliers for their health product needs.
However, our reliance on digital transactions comes with inherent risks, one of which hit too close to home recently for a fitness company's clientele.
One company has warned its customers that their personal details may have been compromised due to a cyber attack.
Elite Supplements, a popular name in the health and fitness industry, was first alerted to a potential data breach on January 30.
The company has since confirmed that it was indeed the target of a cyber attack, which resulted in unauthorised parties gaining access to some online customer data.
In an email to its customers, Elite Supplements stated that it had been ‘taking the breach extremely seriously’ and had been working diligently to verify the extent of the breach before alerting its customers.
The good news is that no credit card information, sensitive payment data, or passwords were compromised in the breach.
However, the cybercriminals did gain access to the names, shipping addresses, email addresses, and phone numbers of online customers.
‘Our intention has been to verify that a breach has occurred, and to ascertain as much as we could about what data was accessed, before alerting customers,’ Elite Supplements told customers in its email.
'We have begun notifying the relevant government authorities and the company is complying fully with our reporting obligations under cybersecurity laws.’
‘Elite Supplements deeply regrets this incident, which comes despite the considerable investment we have made in cybersecurity.’
‘We sincerely apologise for any inconvenience or distress the breach has caused our customers.’
Elite Supplements was launched in 2007 and now boasts more than 80 stores nationwide.
The company also said it deeply regrets this incident and has apologised for any inconvenience or distress the breach may have caused its customers.
The company has since secured the data it holds after engaging a cybersecurity firm and has notified the relevant government authorities per its reporting obligations under cybersecurity laws.
In the wake of this incident, Elite Supplements has urged its customers to be extra vigilant with communications that appear to be from the company.
‘Given that access has been gained to some customer email addresses and phone numbers we urge you to be extra vigilant with communications that appear to be from Elite Supplements,’ the email stated.
‘Please be reassured that responding to this incident, and doing everything we can to protect our customers interests, is our highest priority at present.’
‘We will keep you informed as soon as we have new information to share.’
In the digital age, cybersecurity is a concern for everyone. Cyber attacks can lead to the theft of personal information, financial loss, and even identity theft.
In the event of a data breach like the one experienced by Elite Supplements, it's important to stay vigilant.
Monitor your accounts for any unusual activity and report any suspicious transactions to your bank immediately.
If you receive any suspicious emails or messages, do not click on any links or provide any personal information.
Remember, while companies have a responsibility to protect your data, you also have a role to play in keeping your personal information safe. Stay informed and stay safe.
Have you been affected by the Elite Supplements data breach? Share your experiences and any advice you may have for other members in the comments below.
From supplements to superfoods, the health-conscious often turn to trusted suppliers for their health product needs.
However, our reliance on digital transactions comes with inherent risks, one of which hit too close to home recently for a fitness company's clientele.
One company has warned its customers that their personal details may have been compromised due to a cyber attack.
Elite Supplements, a popular name in the health and fitness industry, was first alerted to a potential data breach on January 30.
The company has since confirmed that it was indeed the target of a cyber attack, which resulted in unauthorised parties gaining access to some online customer data.
In an email to its customers, Elite Supplements stated that it had been ‘taking the breach extremely seriously’ and had been working diligently to verify the extent of the breach before alerting its customers.
The good news is that no credit card information, sensitive payment data, or passwords were compromised in the breach.
However, the cybercriminals did gain access to the names, shipping addresses, email addresses, and phone numbers of online customers.
‘Our intention has been to verify that a breach has occurred, and to ascertain as much as we could about what data was accessed, before alerting customers,’ Elite Supplements told customers in its email.
'We have begun notifying the relevant government authorities and the company is complying fully with our reporting obligations under cybersecurity laws.’
‘Elite Supplements deeply regrets this incident, which comes despite the considerable investment we have made in cybersecurity.’
‘We sincerely apologise for any inconvenience or distress the breach has caused our customers.’
Elite Supplements was launched in 2007 and now boasts more than 80 stores nationwide.
The company also said it deeply regrets this incident and has apologised for any inconvenience or distress the breach may have caused its customers.
The company has since secured the data it holds after engaging a cybersecurity firm and has notified the relevant government authorities per its reporting obligations under cybersecurity laws.
In the wake of this incident, Elite Supplements has urged its customers to be extra vigilant with communications that appear to be from the company.
‘Given that access has been gained to some customer email addresses and phone numbers we urge you to be extra vigilant with communications that appear to be from Elite Supplements,’ the email stated.
‘Please be reassured that responding to this incident, and doing everything we can to protect our customers interests, is our highest priority at present.’
‘We will keep you informed as soon as we have new information to share.’
In the digital age, cybersecurity is a concern for everyone. Cyber attacks can lead to the theft of personal information, financial loss, and even identity theft.
In the event of a data breach like the one experienced by Elite Supplements, it's important to stay vigilant.
Monitor your accounts for any unusual activity and report any suspicious transactions to your bank immediately.
If you receive any suspicious emails or messages, do not click on any links or provide any personal information.
Remember, while companies have a responsibility to protect your data, you also have a role to play in keeping your personal information safe. Stay informed and stay safe.
Key Takeaways
- Elite Supplements customers have been notified of a cyber attack that resulted in a data breach.
- The breach involved access to names, shipping addresses, email addresses, and phone numbers, but did not compromise credit card or password information.
- The company is complying with reporting obligations under cybersecurity laws and has engaged a cybersecurity firm to secure its data.
- Elite Supplements is warning customers to be vigilant of communications claiming to be from the company, as cyber criminals may have gained access to email addresses and phone numbers.
Have you been affected by the Elite Supplements data breach? Share your experiences and any advice you may have for other members in the comments below.