Supermarkets slammed minister’s call to freeze ham prices

If there's one thing we know, old traditions die hard—especially during the festive season.

For Aussies, a traditional Christmas lunch isn't complete without a succulent ham as its centrepiece.

However, the price of this holiday staple has been a hot topic of debate recently, with supermarkets and the Federal Agriculture Minister locking horns over the issue.



Federal Agriculture Minister Murray Watt has issued a ‘stern warning’ to supermarkets, urging them ‘not to profit off hard-working Aussies’ during the festive season.

In a statement, he called to freeze the prices of leg ham ‘to give families certainty ahead of the big day’.


julia-fiander-MTWq0xeGTHs-unsplash.jpg
Minister Murray Watt called out supermarkets to freeze ham prices. Credit: Unsplash



'The traditional ham is a staple of any Christmas lunch in Australia,' he said.

'And we know families are doing it tough at the moment, and the cost of a lot of things is going up.’

‘It's time for supermarkets to do their part and say one thing we won't put up is the price of a Christmas ham.'

However, supermarket giants Coles and Woolworths have hit back at the minister's call, stating that their ham prices are already at record lows of $8/kg for Christmas.

Both supermarkets reduced their prices two months ago, on October 25.



Woolworths claimed its half leg of ham has been the cheapest since 2014, while Coles said its prices were the lowest they've been in four years.

'We really appreciate the minister recognising how Coles has lowered the cost of a Christmas favourite for Australian families,' a Coles spokeswoman said.

They added that the price per kilogram is 50 cents cheaper than last year.

In October, Woolworths Managing Director Natalie Davis said, 'Value is more important than ever this year'.

She added, 'Ham is the centrepiece of the Christmas table for many Australian families, so we're excited to lower the price of our award-winning half-leg ham to $8 per kilo, which is our lowest price for Christmas since 2014.'



The debate over Christmas ham prices is more than just a festive squabble. It's a reflection of the broader economic challenges facing Australian families.

With the cost of living on the rise, many households are feeling the pinch, and the price of Christmas ham—a staple for many—has become a symbol of these financial pressures.

While supermarkets argue that they've already made significant price cuts, the question remains: are these reductions enough? And are supermarkets doing enough to support Australian families during these challenging times?

The Senate is set to begin an investigation into supermarkets, focusing on automation, the treatment of suppliers, and, most importantly, bringing prices down. The Greens have secured Labor's support for the probe into the retailers, signalling a potential shake-up in the industry. Read more about the story here.
Key Takeaways
  • Supermarkets have responded to the Federal Agriculture Minister's call to freeze Christmas ham prices, stating they have already reduced the cost.
  • Both Coles and Woolworths have confirmed that their ham prices are at record lows of $8 per kilogram for Christmas, having dropped the price two months prior.
  • Coles highlighted that its current ham price per kilogram was 50 cents cheaper than last year.
  • The Senate is set to start an investigation into supermarkets with a focus on getting prices down due to the rising cost of living.
Members, do you believe supermarkets are doing enough to support Australian families? Or do you think more needs to be done to keep prices down? Share your thoughts in the comments below.
 
Sponsored
No supermarkets are not doing anything to support their customers. They are raking in huge profits and are making honest people feel uncomfortable with all their ways to stop thieving. They are greedy mongrels wanting higher and higher profits.
 
  • Like
Reactions: Shane/# and magpie1
Anyone who is not happy with a particular supermarket and has a choice ov where they can shop needs to seriously think about boycotting the big 2 to show they are not happy with their practices. The more people that do so the more the supermarkets will notice. We can continue to complain or we can all start doing something about it. They will notice!
 
Of course the big two could do a lot more....however they realise that at this time of the year that customers will shop for as much as they want in certain circumstances and as much as they can afford in other cases. Christmas shopping is always a big deal for the two shopping giants and despite their claims of cost reduction over certain products they are still making very good profit on these items don't worry about that.
They will ensure that we all pay top dollar for their products, they are only interested in PROFIT and they are eliminating CUSTOMER SERVICE as much as they can. 😡
 
I went to buy ham from the deli the other day and it was up to $40 kg. The cheapest eas $29 kg. CEO'S, Stop the bullshit, take a bonus cut for making billions. Customers aren't stupid as you like to think. I think it's fair to say we have all had enough price hikes. If Aldi and other shops can provide prices up to 50% lower than Coles and Wollies, it clearly shows you are ripping your customers off.
 
  • Like
Reactions: Leenie and Shane/#
If there's one thing we know, old traditions die hard—especially during the festive season.

For Aussies, a traditional Christmas lunch isn't complete without a succulent ham as its centrepiece.

However, the price of this holiday staple has been a hot topic of debate recently, with supermarkets and the Federal Agriculture Minister locking horns over the issue.



Federal Agriculture Minister Murray Watt has issued a ‘stern warning’ to supermarkets, urging them ‘not to profit off hard-working Aussies’ during the festive season.

In a statement, he called to freeze the prices of leg ham ‘to give families certainty ahead of the big day’.


View attachment 36610
Minister Murray Watt called out supermarkets to freeze ham prices. Credit: Unsplash



'The traditional ham is a staple of any Christmas lunch in Australia,' he said.

'And we know families are doing it tough at the moment, and the cost of a lot of things is going up.’

‘It's time for supermarkets to do their part and say one thing we won't put up is the price of a Christmas ham.'

However, supermarket giants Coles and Woolworths have hit back at the minister's call, stating that their ham prices are already at record lows of $8/kg for Christmas.

Both supermarkets reduced their prices two months ago, on October 25.



Woolworths claimed its half leg of ham has been the cheapest since 2014, while Coles said its prices were the lowest they've been in four years.

'We really appreciate the minister recognising how Coles has lowered the cost of a Christmas favourite for Australian families,' a Coles spokeswoman said.

They added that the price per kilogram is 50 cents cheaper than last year.

In October, Woolworths Managing Director Natalie Davis said, 'Value is more important than ever this year'.

She added, 'Ham is the centrepiece of the Christmas table for many Australian families, so we're excited to lower the price of our award-winning half-leg ham to $8 per kilo, which is our lowest price for Christmas since 2014.'



The debate over Christmas ham prices is more than just a festive squabble. It's a reflection of the broader economic challenges facing Australian families.

With the cost of living on the rise, many households are feeling the pinch, and the price of Christmas ham—a staple for many—has become a symbol of these financial pressures.

While supermarkets argue that they've already made significant price cuts, the question remains: are these reductions enough? And are supermarkets doing enough to support Australian families during these challenging times?

The Senate is set to begin an investigation into supermarkets, focusing on automation, the treatment of suppliers, and, most importantly, bringing prices down. The Greens have secured Labor's support for the probe into the retailers, signalling a potential shake-up in the industry. Read more about the story here.
Key Takeaways

  • Supermarkets have responded to the Federal Agriculture Minister's call to freeze Christmas ham prices, stating they have already reduced the cost.
  • Both Coles and Woolworths have confirmed that their ham prices are at record lows of $8 per kilogram for Christmas, having dropped the price two months prior.
  • Coles highlighted that its current ham price per kilogram was 50 cents cheaper than last year.
  • The Senate is set to start an investigation into supermarkets with a focus on getting prices down due to the rising cost of living.
Members, do you believe supermarkets are doing enough to support Australian families? Or do you think more needs to be done to keep prices down? Share your thoughts in the comments below.
The two major supermarkets have the monopoly over the customer's and probably screwed over the pig farmer for their product don't worry they will be making a profit thieving bastards 🤬🤬🤬🤬🤬🤬
 
  • Like
Reactions: Leenie and magpie1

Join the conversation

News, deals, games, and bargains for Aussies over 60. From everyday expenses like groceries and eating out, to electronics, fashion and travel, the club is all about helping you make your money go further.

Seniors Discount Club

The SDC searches for the best deals, discounts, and bargains for Aussies over 60. From everyday expenses like groceries and eating out, to electronics, fashion and travel, the club is all about helping you make your money go further.
  1. New members
  2. Jokes & fun
  3. Photography
  4. Nostalgia / Yesterday's Australia
  5. Food and Lifestyle
  6. Money Saving Hacks
  7. Offtopic / Everything else

Latest Articles

  • We believe that retirement should be a time to relax and enjoy life, not worry about money. That's why we're here to help our members make the most of their retirement years. If you're over 60 and looking for ways to save money, connect with others, and have a laugh, we’d love to have you aboard.
  • Advertise with us

User Menu

Enjoyed Reading our Story?

  • Share this forum to your loved ones.
Change Weather Postcode×
Change Petrol Postcode×