We’ve all been there – we go to the supermarket to buy our favourite food only to find that it’s either out of stock or that the price has gone up.

But what if we told you that in some cases, the food itself has actually shrunk in size or weight despite its price being increased?

This is what Australian company Frugl — a comparison app that provides access to prices and specials across all major supermarkets — has discovered in their latest research.

They’ve found that some of our favourite foods have decreased in size or weight but their prices have stayed the same or increased. This is what’s known as “shrinkflation” and it’s something that all of us need to be aware of.

It was said that the numerous reports on "shrinkflation" cases in supermarkets have urged the company to investigate the claims.

Multiple reports on “shrinkflation” have prompted the price comparison app to investigate the claims. Credit: Getty Images.​

Frugl Managing Director and CEO Sean Smith said: “Everyone has been concerned about the price increases of grocery products during the post-pandemic era, so we thought it would be interesting to see if retailers were using other tactics to offset rising production costs.”

“We had also noticed on our own trips to the supermarkets that some products seemed smaller in size so we decided to look into this further."

“It’s a tactic that has been around for years, but rarely acknowledged by the general public, as the average shopper isn’t closely looking at pack sizes.”

Mr Smith noted that with shoppers airing their frustration on "shrinkflated" goods on social media, manufacturers should be more upfront about the size and weight changes in their product packaging.

He advised: “For suppliers, it’s a smart move to reduce their unit production costs to increase or even protect profit margins during times of production cost increases, and it is commonly understood that shoppers are more price sensitive than product size sensitive.”

“What we’re seeing now however is that shoppers are becoming savvier and are realising what brands are doing.

“If this ‘shrinkflation’ trend continues into future production, brands either need to be more transparent about this change of value for consumers or utilise other tactics like changing product formats, such as the changes we’ve seen in chocolate bar size and shape.

“Otherwise there is a risk that customers who become frustrated about paying more for the same products will switch brands, or worse, the actual retailer.”

Shrinkflation can be a better alternative to combat inflation instead of raising the prices of goods according to Mr Smith. Credit: Getty Images.​

Additionally, Mr Smith emphasised that while a lot of consumers think that the practice of "shrinkflation" is a "sneaky tactic" by companies to deceive their customers, it can be considered a better alternative for combating inflation compared to increasing the prices of goods.

He said: “I believe it’s a valid tactic in the face of rising costs."

“Shoppers can generally absorb slight reductions in product sizes, but may not be able to absorb the opposite, which is rising prices when general costs of living increases are putting pressure on them across the board."

“However shoppers are becoming more conscious consumers and generally want to support brands that respect them and value their business because there’s plenty of product alternatives to consider and brand loyalty is declining."

“Brands are doing what they can to cut down on production costs, given the recent economic climate we’re facing, but they need to be transparent about these changes and understand the potential impacts.”

Using comparison apps like Frugl can aid you with your budget tracking needs in your next grocery shopping, according to Mr Smith.

“Australians are now more switched on to what’s happening at the supermarket and are actively trying to battle the rising cost of living,” he explained.

“Frugl has ‘shopping list’ functions where customers can add products and track prices across a number of supermarket retailers, but also keep a history of products they regularly purchase to keep track of any changes."

“This can give them leverage to understand their weekly shop and how they can beat rising prices and the shrinkflation trend by choosing products at the best prices from different retailers.”

So, what are the products that experienced "shrinkflation"?

Frugl has provided a list of some supermarket favourites that have decreased in size.

Items that have reduced in size while retaining their original price:

• Mars Bar, $2: Previous size 53g; New size 47g. This is an 11 per cent decrease.
• Helga’s Wraps Traditional White, $5: Previous size 560g, 8-pack; New size 508g, 8-pack. This is a 9 per cent decrease.
• Arnott’s Tina Wafers, $3.05: Previous size 250g; New size 200g. This is a 20 per cent decrease.
• Oreo Cookies Original, $2: Previous size 137g; New size 133g. This is a 3 per cent decrease.
• Aqua Pure Fruit Splash Tropical Water, $2.65: Previous size 1.25L; New size 1L. This is a 20 per cent decrease.
• Infuzions Prawn Crackers BBQ Rib Flavour, $3.50: Previous size 100g; New size 90g. This is a 10 per cent decrease.
• Doritos Nachos Cheese Dip, $2.50: Previous size 300g; New size 280g. This is a 7 per cent decrease.

Items that have decreased in size and increased in price:

• Bega Peanut Butter

Previous size 500g; New size 470g. This is a 6 per cent decrease.
Old price $5.70; New price $5.90. This is a 20c increase.

• Bhuja Nut Mix

Previous size 150g; New size 140g. This is a 7 per cent decrease.
Old price $3.85; New price $4. This is a 15c increase.

• Finish Quantum Ultimate Pro Dishwasher Tablets Lemon

Previous size 48-pack; New size 46-pack. This is a 4 per cent decrease.
Old price $38; New price $40. This is a $2 increase.

• Cheetos Cheese Bacon Balls

Previous size 100g; New size 90g. This is a 10 per cent decrease.
Old price $2; New price $2.20. This is a 20c increase.

• Jumpy’s Multipack Chicken Chips

Previous size 6-pack; New size 5-pack. This is a 17 per cent decrease.
Old price $3.20; New price $3.50. This is a 30c increase.

• Twisties Chicken

Previous size 100g; New size 90g. This is a 10 per cent decrease.
Old price $2.00; New price $2.20. This is a 20c increase.

• Burger Rings

Previous size 100g; New size 90g. This is a 10 per cent decrease.
Old price $2.00; New price $2.20. This is a 20c increase.

We here at the SDC are doing our best to provide you with fresh information on the best deals and recommend tips for effective shopping. We recommend checking out the SDC's Money Saving Hacks for grocery shopping and other budget tips.

What are your thoughts on shrinkflation? Do you think it's a rip off if brands start selling smaller items at a higher price?

 

[Buddinggems]

Nestle carnation evaporated milk - was 375ml for $2.50, now 340ml for $3.00. The price rise was just in the last few months but the smaller can for the same price happened about 2 years ago.

 

[riskydave]

Supermarkets are shrinking our food! Price comparison app reveals items that have shrunk in size but are still being sold at the same price​

We’ve all been there – we go to the supermarket to buy our favourite food only to find that it’s either out of stock or that the price has gone up.

But what if we told you that in some cases, the food itself has actually shrunk in size or weight despite its price being increased?

This is what Australian company Frugl — a comparison app that provides access to prices and specials across all major supermarkets — has discovered in their latest research.

They’ve found that some of our favourite foods have decreased in size or weight but their prices have stayed the same or increased. This is what’s known as “shrinkflation” and it’s something that all of us need to be aware of.

It was said that the numerous reports on "shrinkflation" cases in supermarkets have urged the company to investigate the claims.

Multiple reports on “shrinkflation” have prompted the price comparison app to investigate the claims. Credit: Getty Images.​

Frugl Managing Director and CEO Sean Smith said: “Everyone has been concerned about the price increases of grocery products during the post-pandemic era, so we thought it would be interesting to see if retailers were using other tactics to offset rising production costs.”

“We had also noticed on our own trips to the supermarkets that some products seemed smaller in size so we decided to look into this further."

“It’s a tactic that has been around for years, but rarely acknowledged by the general public, as the average shopper isn’t closely looking at pack sizes.”

Mr Smith noted that with shoppers airing their frustration on "shrinkflated" goods on social media, manufacturers should be more upfront about the size and weight changes in their product packaging.

He advised: “For suppliers, it’s a smart move to reduce their unit production costs to increase or even protect profit margins during times of production cost increases, and it is commonly understood that shoppers are more price sensitive than product size sensitive.”

“What we’re seeing now however is that shoppers are becoming savvier and are realising what brands are doing.

“If this ‘shrinkflation’ trend continues into future production, brands either need to be more transparent about this change of value for consumers or utilise other tactics like changing product formats, such as the changes we’ve seen in chocolate bar size and shape.

“Otherwise there is a risk that customers who become frustrated about paying more for the same products will switch brands, or worse, the actual retailer.”

Shrinkflation can be a better alternative to combat inflation instead of raising the prices of goods according to Mr Smith. Credit: Getty Images.​

Additionally, Mr Smith emphasised that while a lot of consumers think that the practice of "shrinkflation" is a "sneaky tactic" by companies to deceive their customers, it can be considered a better alternative for combating inflation compared to increasing the prices of goods.

He said: “I believe it’s a valid tactic in the face of rising costs."

“Shoppers can generally absorb slight reductions in product sizes, but may not be able to absorb the opposite, which is rising prices when general costs of living increases are putting pressure on them across the board."

“However shoppers are becoming more conscious consumers and generally want to support brands that respect them and value their business because there’s plenty of product alternatives to consider and brand loyalty is declining."

“Brands are doing what they can to cut down on production costs, given the recent economic climate we’re facing, but they need to be transparent about these changes and understand the potential impacts.”

Using comparison apps like Frugl can aid you with your budget tracking needs in your next grocery shopping, according to Mr Smith.

“Australians are now more switched on to what’s happening at the supermarket and are actively trying to battle the rising cost of living,” he explained.

“Frugl has ‘shopping list’ functions where customers can add products and track prices across a number of supermarket retailers, but also keep a history of products they regularly purchase to keep track of any changes."

“This can give them leverage to understand their weekly shop and how they can beat rising prices and the shrinkflation trend by choosing products at the best prices from different retailers.”

So, what are the products that experienced "shrinkflation"?

Frugl has provided a list of some supermarket favourites that have decreased in size.

Items that have reduced in size while retaining their original price:

• Mars Bar, $2: Previous size 53g; New size 47g. This is an 11 per cent decrease.
• Helga’s Wraps Traditional White, $5: Previous size 560g, 8-pack; New size 508g, 8-pack. This is a 9 per cent decrease.
• Arnott’s Tina Wafers, $3.05: Previous size 250g; New size 200g. This is a 20 per cent decrease.
• Oreo Cookies Original, $2: Previous size 137g; New size 133g. This is a 3 per cent decrease.
• Aqua Pure Fruit Splash Tropical Water, $2.65: Previous size 1.25L; New size 1L. This is a 20 per cent decrease.
• Infuzions Prawn Crackers BBQ Rib Flavour, $3.50: Previous size 100g; New size 90g. This is a 10 per cent decrease.
• Doritos Nachos Cheese Dip, $2.50: Previous size 300g; New size 280g. This is a 7 per cent decrease.

Items that have decreased in size and increased in price:

• Bega Peanut Butter

Previous size 500g; New size 470g. This is a 6 per cent decrease.
Old price $5.70; New price $5.90. This is a 20c increase.

• Bhuja Nut Mix

Previous size 150g; New size 140g. This is a 7 per cent decrease.
Old price $3.85; New price $4. This is a 15c increase.

• Finish Quantum Ultimate Pro Dishwasher Tablets Lemon

Previous size 48-pack; New size 46-pack. This is a 4 per cent decrease.
Old price $38; New price $40. This is a $2 increase.

• Cheetos Cheese Bacon Balls

Previous size 100g; New size 90g. This is a 10 per cent decrease.
Old price $2; New price $2.20. This is a 20c increase.

• Jumpy’s Multipack Chicken Chips

Previous size 6-pack; New size 5-pack. This is a 17 per cent decrease.
Old price $3.20; New price $3.50. This is a 30c increase.

• Twisties Chicken

Previous size 100g; New size 90g. This is a 10 per cent decrease.
Old price $2.00; New price $2.20. This is a 20c increase.

• Burger Rings

Previous size 100g; New size 90g. This is a 10 per cent decrease.
Old price $2.00; New price $2.20. This is a 20c increase.

We here at the SDC are doing our best to provide you with fresh information on the best deals and recommend tips for effective shopping. We recommend checking out the SDC's Money Saving Hacks for grocery shopping and other budget tips.

What are your thoughts on shrinkflation? Do you think it's a rip off if brands start selling smaller items at a higher price?

This is not a surprise, it is money gouging by companies and super markets and should be against the law! That's why it is increasingly necessary to watch your petrol pump as well when you get fuel, a few of them will pump 20 - 30 cents as you pull the trigger on the pump, no way has it pumped that much in that little instant.

 

[Ian Crane-Luff]

Supermarkets are shrinking our food! Price comparison app reveals items that have shrunk in size but are still being sold at the same price​

We’ve all been there – we go to the supermarket to buy our favourite food only to find that it’s either out of stock or that the price has gone up.

But what if we told you that in some cases, the food itself has actually shrunk in size or weight despite its price being increased?

This is what Australian company Frugl — a comparison app that provides access to prices and specials across all major supermarkets — has discovered in their latest research.

They’ve found that some of our favourite foods have decreased in size or weight but their prices have stayed the same or increased. This is what’s known as “shrinkflation” and it’s something that all of us need to be aware of.

It was said that the numerous reports on "shrinkflation" cases in supermarkets have urged the company to investigate the claims.

Multiple reports on “shrinkflation” have prompted the price comparison app to investigate the claims. Credit: Getty Images.​

Frugl Managing Director and CEO Sean Smith said: “Everyone has been concerned about the price increases of grocery products during the post-pandemic era, so we thought it would be interesting to see if retailers were using other tactics to offset rising production costs.”

“We had also noticed on our own trips to the supermarkets that some products seemed smaller in size so we decided to look into this further."

“It’s a tactic that has been around for years, but rarely acknowledged by the general public, as the average shopper isn’t closely looking at pack sizes.”

Mr Smith noted that with shoppers airing their frustration on "shrinkflated" goods on social media, manufacturers should be more upfront about the size and weight changes in their product packaging.

He advised: “For suppliers, it’s a smart move to reduce their unit production costs to increase or even protect profit margins during times of production cost increases, and it is commonly understood that shoppers are more price sensitive than product size sensitive.”

“What we’re seeing now however is that shoppers are becoming savvier and are realising what brands are doing.

“If this ‘shrinkflation’ trend continues into future production, brands either need to be more transparent about this change of value for consumers or utilise other tactics like changing product formats, such as the changes we’ve seen in chocolate bar size and shape.

“Otherwise there is a risk that customers who become frustrated about paying more for the same products will switch brands, or worse, the actual retailer.”

Shrinkflation can be a better alternative to combat inflation instead of raising the prices of goods according to Mr Smith. Credit: Getty Images.​

Additionally, Mr Smith emphasised that while a lot of consumers think that the practice of "shrinkflation" is a "sneaky tactic" by companies to deceive their customers, it can be considered a better alternative for combating inflation compared to increasing the prices of goods.

He said: “I believe it’s a valid tactic in the face of rising costs."

“Shoppers can generally absorb slight reductions in product sizes, but may not be able to absorb the opposite, which is rising prices when general costs of living increases are putting pressure on them across the board."

“However shoppers are becoming more conscious consumers and generally want to support brands that respect them and value their business because there’s plenty of product alternatives to consider and brand loyalty is declining."

“Brands are doing what they can to cut down on production costs, given the recent economic climate we’re facing, but they need to be transparent about these changes and understand the potential impacts.”

Using comparison apps like Frugl can aid you with your budget tracking needs in your next grocery shopping, according to Mr Smith.

“Australians are now more switched on to what’s happening at the supermarket and are actively trying to battle the rising cost of living,” he explained.

“Frugl has ‘shopping list’ functions where customers can add products and track prices across a number of supermarket retailers, but also keep a history of products they regularly purchase to keep track of any changes."

“This can give them leverage to understand their weekly shop and how they can beat rising prices and the shrinkflation trend by choosing products at the best prices from different retailers.”

So, what are the products that experienced "shrinkflation"?

Frugl has provided a list of some supermarket favourites that have decreased in size.

Items that have reduced in size while retaining their original price:

• Mars Bar, $2: Previous size 53g; New size 47g. This is an 11 per cent decrease.
• Helga’s Wraps Traditional White, $5: Previous size 560g, 8-pack; New size 508g, 8-pack. This is a 9 per cent decrease.
• Arnott’s Tina Wafers, $3.05: Previous size 250g; New size 200g. This is a 20 per cent decrease.
• Oreo Cookies Original, $2: Previous size 137g; New size 133g. This is a 3 per cent decrease.
• Aqua Pure Fruit Splash Tropical Water, $2.65: Previous size 1.25L; New size 1L. This is a 20 per cent decrease.
• Infuzions Prawn Crackers BBQ Rib Flavour, $3.50: Previous size 100g; New size 90g. This is a 10 per cent decrease.
• Doritos Nachos Cheese Dip, $2.50: Previous size 300g; New size 280g. This is a 7 per cent decrease.

Items that have decreased in size and increased in price:

• Bega Peanut Butter

Previous size 500g; New size 470g. This is a 6 per cent decrease.
Old price $5.70; New price $5.90. This is a 20c increase.

• Bhuja Nut Mix

Previous size 150g; New size 140g. This is a 7 per cent decrease.
Old price $3.85; New price $4. This is a 15c increase.

• Finish Quantum Ultimate Pro Dishwasher Tablets Lemon

Previous size 48-pack; New size 46-pack. This is a 4 per cent decrease.
Old price $38; New price $40. This is a $2 increase.

• Cheetos Cheese Bacon Balls

Previous size 100g; New size 90g. This is a 10 per cent decrease.
Old price $2; New price $2.20. This is a 20c increase.

• Jumpy’s Multipack Chicken Chips

Previous size 6-pack; New size 5-pack. This is a 17 per cent decrease.
Old price $3.20; New price $3.50. This is a 30c increase.

• Twisties Chicken

Previous size 100g; New size 90g. This is a 10 per cent decrease.
Old price $2.00; New price $2.20. This is a 20c increase.

• Burger Rings

Previous size 100g; New size 90g. This is a 10 per cent decrease.
Old price $2.00; New price $2.20. This is a 20c increase.

We here at the SDC are doing our best to provide you with fresh information on the best deals and recommend tips for effective shopping. We recommend checking out the SDC's Money Saving Hacks for grocery shopping and other budget tips.

What are your thoughts on shrinkflation? Do you think it's a rip off if brands start selling smaller items at a higher price?

It wasn't so long ago a certain chocolate manufacturer shrunk the size of its most popular full of milk bar with the excuse it was doing so to benefit the health of the buyers, marvellous of them showing such concern, by the way, the price remained the same.

 

[Ian Crane-Luff]

It wasn't so long ago that a certain chocolate manufacturer shrunk the size of its most popular full of milk bar with the excuse it was doing so to benefit the buyers' health, marvellous of them showing such concern, by the way, the price remained the same.

 

[Sloopy]

It isn't just 'physical' products. I was notified recently that my mobile phone prepaid plan was being changed. Same included calls, data, texts, same nominal price. The difference was the duration of the price cycle - reduced from 35 days to 28 days, an effective price rise of 20%.

 

[Ricci]

It wouldn't be so bad if it was one thing or another, either reduce the size or increase the price, but both, that's taking our friendship just a bit too far and I might just have to look for some new friends!!

 

[Adi]

Supermarkets are shrinking our food! Price comparison app reveals items that have shrunk in size but are still being sold at the same price​

We’ve all been there – we go to the supermarket to buy our favourite food only to find that it’s either out of stock or that the price has gone up.

But what if we told you that in some cases, the food itself has actually shrunk in size or weight despite its price being increased?

This is what Australian company Frugl — a comparison app that provides access to prices and specials across all major supermarkets — has discovered in their latest research.

They’ve found that some of our favourite foods have decreased in size or weight but their prices have stayed the same or increased. This is what’s known as “shrinkflation” and it’s something that all of us need to be aware of.

It was said that the numerous reports on "shrinkflation" cases in supermarkets have urged the company to investigate the claims.

Multiple reports on “shrinkflation” have prompted the price comparison app to investigate the claims. Credit: Getty Images.​

Frugl Managing Director and CEO Sean Smith said: “Everyone has been concerned about the price increases of grocery products during the post-pandemic era, so we thought it would be interesting to see if retailers were using other tactics to offset rising production costs.”

“We had also noticed on our own trips to the supermarkets that some products seemed smaller in size so we decided to look into this further."

“It’s a tactic that has been around for years, but rarely acknowledged by the general public, as the average shopper isn’t closely looking at pack sizes.”

Mr Smith noted that with shoppers airing their frustration on "shrinkflated" goods on social media, manufacturers should be more upfront about the size and weight changes in their product packaging.

He advised: “For suppliers, it’s a smart move to reduce their unit production costs to increase or even protect profit margins during times of production cost increases, and it is commonly understood that shoppers are more price sensitive than product size sensitive.”

“What we’re seeing now however is that shoppers are becoming savvier and are realising what brands are doing.

“If this ‘shrinkflation’ trend continues into future production, brands either need to be more transparent about this change of value for consumers or utilise other tactics like changing product formats, such as the changes we’ve seen in chocolate bar size and shape.

“Otherwise there is a risk that customers who become frustrated about paying more for the same products will switch brands, or worse, the actual retailer.”

Shrinkflation can be a better alternative to combat inflation instead of raising the prices of goods according to Mr Smith. Credit: Getty Images.​

Additionally, Mr Smith emphasised that while a lot of consumers think that the practice of "shrinkflation" is a "sneaky tactic" by companies to deceive their customers, it can be considered a better alternative for combating inflation compared to increasing the prices of goods.

He said: “I believe it’s a valid tactic in the face of rising costs."

“Shoppers can generally absorb slight reductions in product sizes, but may not be able to absorb the opposite, which is rising prices when general costs of living increases are putting pressure on them across the board."

“However shoppers are becoming more conscious consumers and generally want to support brands that respect them and value their business because there’s plenty of product alternatives to consider and brand loyalty is declining."

“Brands are doing what they can to cut down on production costs, given the recent economic climate we’re facing, but they need to be transparent about these changes and understand the potential impacts.”

Using comparison apps like Frugl can aid you with your budget tracking needs in your next grocery shopping, according to Mr Smith.

“Australians are now more switched on to what’s happening at the supermarket and are actively trying to battle the rising cost of living,” he explained.

“Frugl has ‘shopping list’ functions where customers can add products and track prices across a number of supermarket retailers, but also keep a history of products they regularly purchase to keep track of any changes."

“This can give them leverage to understand their weekly shop and how they can beat rising prices and the shrinkflation trend by choosing products at the best prices from different retailers.”

So, what are the products that experienced "shrinkflation"?

Frugl has provided a list of some supermarket favourites that have decreased in size.

Items that have reduced in size while retaining their original price:

• Mars Bar, $2: Previous size 53g; New size 47g. This is an 11 per cent decrease.
• Helga’s Wraps Traditional White, $5: Previous size 560g, 8-pack; New size 508g, 8-pack. This is a 9 per cent decrease.
• Arnott’s Tina Wafers, $3.05: Previous size 250g; New size 200g. This is a 20 per cent decrease.
• Oreo Cookies Original, $2: Previous size 137g; New size 133g. This is a 3 per cent decrease.
• Aqua Pure Fruit Splash Tropical Water, $2.65: Previous size 1.25L; New size 1L. This is a 20 per cent decrease.
• Infuzions Prawn Crackers BBQ Rib Flavour, $3.50: Previous size 100g; New size 90g. This is a 10 per cent decrease.
• Doritos Nachos Cheese Dip, $2.50: Previous size 300g; New size 280g. This is a 7 per cent decrease.

Items that have decreased in size and increased in price:

• Bega Peanut Butter

Previous size 500g; New size 470g. This is a 6 per cent decrease.
Old price $5.70; New price $5.90. This is a 20c increase.

• Bhuja Nut Mix

Previous size 150g; New size 140g. This is a 7 per cent decrease.
Old price $3.85; New price $4. This is a 15c increase.

• Finish Quantum Ultimate Pro Dishwasher Tablets Lemon

Previous size 48-pack; New size 46-pack. This is a 4 per cent decrease.
Old price $38; New price $40. This is a $2 increase.

• Cheetos Cheese Bacon Balls

Previous size 100g; New size 90g. This is a 10 per cent decrease.
Old price $2; New price $2.20. This is a 20c increase.

• Jumpy’s Multipack Chicken Chips

Previous size 6-pack; New size 5-pack. This is a 17 per cent decrease.
Old price $3.20; New price $3.50. This is a 30c increase.

• Twisties Chicken

Previous size 100g; New size 90g. This is a 10 per cent decrease.
Old price $2.00; New price $2.20. This is a 20c increase.

• Burger Rings

Previous size 100g; New size 90g. This is a 10 per cent decrease.
Old price $2.00; New price $2.20. This is a 20c increase.

We here at the SDC are doing our best to provide you with fresh information on the best deals and recommend tips for effective shopping. We recommend checking out the SDC's Money Saving Hacks for grocery shopping and other budget tips.

What are your thoughts on shrinkflation? Do you think it's a rip off if brands start selling smaller items at a higher price?

Arnold's Gingernuts have gone from the old green and red packaging to new white pack. The price has gone up and the size of the biscuit has gone down considerably. Really disappointing, thinking of baking my own from now on.

 

[Shane O'Neill]

Supermarkets are shrinking our food! Price comparison app reveals items that have shrunk in size but are still being sold at the same price​

We’ve all been there – we go to the supermarket to buy our favourite food only to find that it’s either out of stock or that the price has gone up.

But what if we told you that in some cases, the food itself has actually shrunk in size or weight despite its price being increased?

This is what Australian company Frugl — a comparison app that provides access to prices and specials across all major supermarkets — has discovered in their latest research.

They’ve found that some of our favourite foods have decreased in size or weight but their prices have stayed the same or increased. This is what’s known as “shrinkflation” and it’s something that all of us need to be aware of.

It was said that the numerous reports on "shrinkflation" cases in supermarkets have urged the company to investigate the claims.

Multiple reports on “shrinkflation” have prompted the price comparison app to investigate the claims. Credit: Getty Images.​

Frugl Managing Director and CEO Sean Smith said: “Everyone has been concerned about the price increases of grocery products during the post-pandemic era, so we thought it would be interesting to see if retailers were using other tactics to offset rising production costs.”

“We had also noticed on our own trips to the supermarkets that some products seemed smaller in size so we decided to look into this further."

“It’s a tactic that has been around for years, but rarely acknowledged by the general public, as the average shopper isn’t closely looking at pack sizes.”

Mr Smith noted that with shoppers airing their frustration on "shrinkflated" goods on social media, manufacturers should be more upfront about the size and weight changes in their product packaging.

He advised: “For suppliers, it’s a smart move to reduce their unit production costs to increase or even protect profit margins during times of production cost increases, and it is commonly understood that shoppers are more price sensitive than product size sensitive.”

“What we’re seeing now however is that shoppers are becoming savvier and are realising what brands are doing.

“If this ‘shrinkflation’ trend continues into future production, brands either need to be more transparent about this change of value for consumers or utilise other tactics like changing product formats, such as the changes we’ve seen in chocolate bar size and shape.

“Otherwise there is a risk that customers who become frustrated about paying more for the same products will switch brands, or worse, the actual retailer.”

Shrinkflation can be a better alternative to combat inflation instead of raising the prices of goods according to Mr Smith. Credit: Getty Images.​

Additionally, Mr Smith emphasised that while a lot of consumers think that the practice of "shrinkflation" is a "sneaky tactic" by companies to deceive their customers, it can be considered a better alternative for combating inflation compared to increasing the prices of goods.

He said: “I believe it’s a valid tactic in the face of rising costs."

“Shoppers can generally absorb slight reductions in product sizes, but may not be able to absorb the opposite, which is rising prices when general costs of living increases are putting pressure on them across the board."

“However shoppers are becoming more conscious consumers and generally want to support brands that respect them and value their business because there’s plenty of product alternatives to consider and brand loyalty is declining."

“Brands are doing what they can to cut down on production costs, given the recent economic climate we’re facing, but they need to be transparent about these changes and understand the potential impacts.”

Using comparison apps like Frugl can aid you with your budget tracking needs in your next grocery shopping, according to Mr Smith.

“Australians are now more switched on to what’s happening at the supermarket and are actively trying to battle the rising cost of living,” he explained.

“Frugl has ‘shopping list’ functions where customers can add products and track prices across a number of supermarket retailers, but also keep a history of products they regularly purchase to keep track of any changes."

“This can give them leverage to understand their weekly shop and how they can beat rising prices and the shrinkflation trend by choosing products at the best prices from different retailers.”

So, what are the products that experienced "shrinkflation"?

Frugl has provided a list of some supermarket favourites that have decreased in size.

Items that have reduced in size while retaining their original price:

• Mars Bar, $2: Previous size 53g; New size 47g. This is an 11 per cent decrease.
• Helga’s Wraps Traditional White, $5: Previous size 560g, 8-pack; New size 508g, 8-pack. This is a 9 per cent decrease.
• Arnott’s Tina Wafers, $3.05: Previous size 250g; New size 200g. This is a 20 per cent decrease.
• Oreo Cookies Original, $2: Previous size 137g; New size 133g. This is a 3 per cent decrease.
• Aqua Pure Fruit Splash Tropical Water, $2.65: Previous size 1.25L; New size 1L. This is a 20 per cent decrease.
• Infuzions Prawn Crackers BBQ Rib Flavour, $3.50: Previous size 100g; New size 90g. This is a 10 per cent decrease.
• Doritos Nachos Cheese Dip, $2.50: Previous size 300g; New size 280g. This is a 7 per cent decrease.

Items that have decreased in size and increased in price:

• Bega Peanut Butter

Previous size 500g; New size 470g. This is a 6 per cent decrease.
Old price $5.70; New price $5.90. This is a 20c increase.

• Bhuja Nut Mix

Previous size 150g; New size 140g. This is a 7 per cent decrease.
Old price $3.85; New price $4. This is a 15c increase.

• Finish Quantum Ultimate Pro Dishwasher Tablets Lemon

Previous size 48-pack; New size 46-pack. This is a 4 per cent decrease.
Old price $38; New price $40. This is a $2 increase.

• Cheetos Cheese Bacon Balls

Previous size 100g; New size 90g. This is a 10 per cent decrease.
Old price $2; New price $2.20. This is a 20c increase.

• Jumpy’s Multipack Chicken Chips

Previous size 6-pack; New size 5-pack. This is a 17 per cent decrease.
Old price $3.20; New price $3.50. This is a 30c increase.

• Twisties Chicken

Previous size 100g; New size 90g. This is a 10 per cent decrease.
Old price $2.00; New price $2.20. This is a 20c increase.

• Burger Rings

Previous size 100g; New size 90g. This is a 10 per cent decrease.
Old price $2.00; New price $2.20. This is a 20c increase.

We here at the SDC are doing our best to provide you with fresh information on the best deals and recommend tips for effective shopping. We recommend checking out the SDC's Money Saving Hacks for grocery shopping and other budget tips.

What are your thoughts on shrinkflation? Do you think it's a rip off if brands start selling smaller items at a higher price?

It stinks

 

[Singomate]

Has anyone else noticed mixed alcohol has dropped from 375ml to 330ml wait for it to 250ml and price has risen. My wife enjoys a Cruiser occasionally, it is Certainly cheaper to make at home but hard to get hold of certain fruits

 

[MotherGoose]

Like everybody else, I find the decrease in quantity as well as increase in price reprehensible. But the thing that really gets up my nose is that there are many recipes that call for specific quantities of a product and those recipes no longer work well when the package size changes. For example, there is a popular recipe in the Women's Weekly cookbook series for Biscotten Torte. It calls for one packet of Arnott's Nice biscuits. However, because of shrinkage, it now takes 1-1/2 packets of biscuits to make it, leaving you with 1/2 packet left over. The biscuits are not going to go off quickly so likely they will get used. But what about recipes that use ingredients that are perishable - like my mother's pudding recipe, which used to call for a full can of Carnation evaporated milk. Now I need to use 1-1/2 cans and the remainder is sometimes wasted if I can't use it quickly enough. I'd much rather the price went up than the package size decreasing.

 

[Esma Rose]

f n

 

[Esma Rose]

thanks "Mother Goose" spot-on. Being elderly & still cooking, I am finding several quick dishes have now become nightmares. We all have in-built talents & keep quick recipes in our heads. NO not now. Tins are changing content reading together with packets. I am finding the alternatives "not to my liking." the dollar is changing ALL our lives. I need more OR less of a particular ingredient in successfully cooking a dish to my liking. Some weeks back my nephew who kindly delivers my groceries for me, gave me food for thought. The two pkts of Kellogg,s Nutrigrain were EXACTLY the same SIZE but one was marked like my original 905 G, the other was STILL the same size but marked 765 G. I always had 2 meals over every time I placed the contents into the container I use. No Nutrigrain over this time. The 765G fits perfectly. It is on special so many times that one never seems to know which is REALLY the right price as it is never stable. I think the 905G has been shot for the now same sized pkt of less content 765g. Clever way of changing over WHEN the employee never noticed it?????? I am now "A Super-sleuth" in my old age.

 

[ipswich]

Supermarkets are shrinking our food! Price comparison app reveals items that have shrunk in size but are still being sold at the same price​

We’ve all been there – we go to the supermarket to buy our favourite food only to find that it’s either out of stock or that the price has gone up.

But what if we told you that in some cases, the food itself has actually shrunk in size or weight despite its price being increased?

This is what Australian company Frugl — a comparison app that provides access to prices and specials across all major supermarkets — has discovered in their latest research.

They’ve found that some of our favourite foods have decreased in size or weight but their prices have stayed the same or increased. This is what’s known as “shrinkflation” and it’s something that all of us need to be aware of.

It was said that the numerous reports on "shrinkflation" cases in supermarkets have urged the company to investigate the claims.

Multiple reports on “shrinkflation” have prompted the price comparison app to investigate the claims. Credit: Getty Images.​

Frugl Managing Director and CEO Sean Smith said: “Everyone has been concerned about the price increases of grocery products during the post-pandemic era, so we thought it would be interesting to see if retailers were using other tactics to offset rising production costs.”

“We had also noticed on our own trips to the supermarkets that some products seemed smaller in size so we decided to look into this further."

“It’s a tactic that has been around for years, but rarely acknowledged by the general public, as the average shopper isn’t closely looking at pack sizes.”

Mr Smith noted that with shoppers airing their frustration on "shrinkflated" goods on social media, manufacturers should be more upfront about the size and weight changes in their product packaging.

He advised: “For suppliers, it’s a smart move to reduce their unit production costs to increase or even protect profit margins during times of production cost increases, and it is commonly understood that shoppers are more price sensitive than product size sensitive.”

“What we’re seeing now however is that shoppers are becoming savvier and are realising what brands are doing.

“If this ‘shrinkflation’ trend continues into future production, brands either need to be more transparent about this change of value for consumers or utilise other tactics like changing product formats, such as the changes we’ve seen in chocolate bar size and shape.

“Otherwise there is a risk that customers who become frustrated about paying more for the same products will switch brands, or worse, the actual retailer.”

Shrinkflation can be a better alternative to combat inflation instead of raising the prices of goods according to Mr Smith. Credit: Getty Images.​

Additionally, Mr Smith emphasised that while a lot of consumers think that the practice of "shrinkflation" is a "sneaky tactic" by companies to deceive their customers, it can be considered a better alternative for combating inflation compared to increasing the prices of goods.

He said: “I believe it’s a valid tactic in the face of rising costs."

“Shoppers can generally absorb slight reductions in product sizes, but may not be able to absorb the opposite, which is rising prices when general costs of living increases are putting pressure on them across the board."

“However shoppers are becoming more conscious consumers and generally want to support brands that respect them and value their business because there’s plenty of product alternatives to consider and brand loyalty is declining."

“Brands are doing what they can to cut down on production costs, given the recent economic climate we’re facing, but they need to be transparent about these changes and understand the potential impacts.”

Using comparison apps like Frugl can aid you with your budget tracking needs in your next grocery shopping, according to Mr Smith.

“Australians are now more switched on to what’s happening at the supermarket and are actively trying to battle the rising cost of living,” he explained.

“Frugl has ‘shopping list’ functions where customers can add products and track prices across a number of supermarket retailers, but also keep a history of products they regularly purchase to keep track of any changes."

“This can give them leverage to understand their weekly shop and how they can beat rising prices and the shrinkflation trend by choosing products at the best prices from different retailers.”

So, what are the products that experienced "shrinkflation"?

Frugl has provided a list of some supermarket favourites that have decreased in size.

Items that have reduced in size while retaining their original price:

• Mars Bar, $2: Previous size 53g; New size 47g. This is an 11 per cent decrease.
• Helga’s Wraps Traditional White, $5: Previous size 560g, 8-pack; New size 508g, 8-pack. This is a 9 per cent decrease.
• Arnott’s Tina Wafers, $3.05: Previous size 250g; New size 200g. This is a 20 per cent decrease.
• Oreo Cookies Original, $2: Previous size 137g; New size 133g. This is a 3 per cent decrease.
• Aqua Pure Fruit Splash Tropical Water, $2.65: Previous size 1.25L; New size 1L. This is a 20 per cent decrease.
• Infuzions Prawn Crackers BBQ Rib Flavour, $3.50: Previous size 100g; New size 90g. This is a 10 per cent decrease.
• Doritos Nachos Cheese Dip, $2.50: Previous size 300g; New size 280g. This is a 7 per cent decrease.

Items that have decreased in size and increased in price:

• Bega Peanut Butter

Previous size 500g; New size 470g. This is a 6 per cent decrease.
Old price $5.70; New price $5.90. This is a 20c increase.

• Bhuja Nut Mix

Previous size 150g; New size 140g. This is a 7 per cent decrease.
Old price $3.85; New price $4. This is a 15c increase.

• Finish Quantum Ultimate Pro Dishwasher Tablets Lemon

Previous size 48-pack; New size 46-pack. This is a 4 per cent decrease.
Old price $38; New price $40. This is a $2 increase.

• Cheetos Cheese Bacon Balls

Previous size 100g; New size 90g. This is a 10 per cent decrease.
Old price $2; New price $2.20. This is a 20c increase.

• Jumpy’s Multipack Chicken Chips

Previous size 6-pack; New size 5-pack. This is a 17 per cent decrease.
Old price $3.20; New price $3.50. This is a 30c increase.

• Twisties Chicken

Previous size 100g; New size 90g. This is a 10 per cent decrease.
Old price $2.00; New price $2.20. This is a 20c increase.

• Burger Rings

Previous size 100g; New size 90g. This is a 10 per cent decrease.
Old price $2.00; New price $2.20. This is a 20c increase.

We here at the SDC are doing our best to provide you with fresh information on the best deals and recommend tips for effective shopping. We recommend checking out the SDC's Money Saving Hacks for grocery shopping and other budget tips.

What are your thoughts on shrinkflation? Do you think it's a rip off if brands start selling smaller items at a higher price?

Thank you so much for naming them Now we can just watch out for these products

 

[Ezzy]

Supermarkets are shrinking our food! Price comparison app reveals items that have shrunk in size but are still being sold at the same price​

We’ve all been there – we go to the supermarket to buy our favourite food only to find that it’s either out of stock or that the price has gone up.

But what if we told you that in some cases, the food itself has actually shrunk in size or weight despite its price being increased?

This is what Australian company Frugl — a comparison app that provides access to prices and specials across all major supermarkets — has discovered in their latest research.

They’ve found that some of our favourite foods have decreased in size or weight but their prices have stayed the same or increased. This is what’s known as “shrinkflation” and it’s something that all of us need to be aware of.

It was said that the numerous reports on "shrinkflation" cases in supermarkets have urged the company to investigate the claims.

Multiple reports on “shrinkflation” have prompted the price comparison app to investigate the claims. Credit: Getty Images.​

Frugl Managing Director and CEO Sean Smith said: “Everyone has been concerned about the price increases of grocery products during the post-pandemic era, so we thought it would be interesting to see if retailers were using other tactics to offset rising production costs.”

“We had also noticed on our own trips to the supermarkets that some products seemed smaller in size so we decided to look into this further."

“It’s a tactic that has been around for years, but rarely acknowledged by the general public, as the average shopper isn’t closely looking at pack sizes.”

Mr Smith noted that with shoppers airing their frustration on "shrinkflated" goods on social media, manufacturers should be more upfront about the size and weight changes in their product packaging.

He advised: “For suppliers, it’s a smart move to reduce their unit production costs to increase or even protect profit margins during times of production cost increases, and it is commonly understood that shoppers are more price sensitive than product size sensitive.”

“What we’re seeing now however is that shoppers are becoming savvier and are realising what brands are doing.

“If this ‘shrinkflation’ trend continues into future production, brands either need to be more transparent about this change of value for consumers or utilise other tactics like changing product formats, such as the changes we’ve seen in chocolate bar size and shape.

“Otherwise there is a risk that customers who become frustrated about paying more for the same products will switch brands, or worse, the actual retailer.”

Shrinkflation can be a better alternative to combat inflation instead of raising the prices of goods according to Mr Smith. Credit: Getty Images.​

Additionally, Mr Smith emphasised that while a lot of consumers think that the practice of "shrinkflation" is a "sneaky tactic" by companies to deceive their customers, it can be considered a better alternative for combating inflation compared to increasing the prices of goods.

He said: “I believe it’s a valid tactic in the face of rising costs."

“Shoppers can generally absorb slight reductions in product sizes, but may not be able to absorb the opposite, which is rising prices when general costs of living increases are putting pressure on them across the board."

“However shoppers are becoming more conscious consumers and generally want to support brands that respect them and value their business because there’s plenty of product alternatives to consider and brand loyalty is declining."

“Brands are doing what they can to cut down on production costs, given the recent economic climate we’re facing, but they need to be transparent about these changes and understand the potential impacts.”

Using comparison apps like Frugl can aid you with your budget tracking needs in your next grocery shopping, according to Mr Smith.

“Australians are now more switched on to what’s happening at the supermarket and are actively trying to battle the rising cost of living,” he explained.

“Frugl has ‘shopping list’ functions where customers can add products and track prices across a number of supermarket retailers, but also keep a history of products they regularly purchase to keep track of any changes."

“This can give them leverage to understand their weekly shop and how they can beat rising prices and the shrinkflation trend by choosing products at the best prices from different retailers.”

So, what are the products that experienced "shrinkflation"?

Frugl has provided a list of some supermarket favourites that have decreased in size.

Items that have reduced in size while retaining their original price:

• Mars Bar, $2: Previous size 53g; New size 47g. This is an 11 per cent decrease.
• Helga’s Wraps Traditional White, $5: Previous size 560g, 8-pack; New size 508g, 8-pack. This is a 9 per cent decrease.
• Arnott’s Tina Wafers, $3.05: Previous size 250g; New size 200g. This is a 20 per cent decrease.
• Oreo Cookies Original, $2: Previous size 137g; New size 133g. This is a 3 per cent decrease.
• Aqua Pure Fruit Splash Tropical Water, $2.65: Previous size 1.25L; New size 1L. This is a 20 per cent decrease.
• Infuzions Prawn Crackers BBQ Rib Flavour, $3.50: Previous size 100g; New size 90g. This is a 10 per cent decrease.
• Doritos Nachos Cheese Dip, $2.50: Previous size 300g; New size 280g. This is a 7 per cent decrease.

Items that have decreased in size and increased in price:

• Bega Peanut Butter

Previous size 500g; New size 470g. This is a 6 per cent decrease.
Old price $5.70; New price $5.90. This is a 20c increase.

• Bhuja Nut Mix

Previous size 150g; New size 140g. This is a 7 per cent decrease.
Old price $3.85; New price $4. This is a 15c increase.

• Finish Quantum Ultimate Pro Dishwasher Tablets Lemon

Previous size 48-pack; New size 46-pack. This is a 4 per cent decrease.
Old price $38; New price $40. This is a $2 increase.

• Cheetos Cheese Bacon Balls

Previous size 100g; New size 90g. This is a 10 per cent decrease.
Old price $2; New price $2.20. This is a 20c increase.

• Jumpy’s Multipack Chicken Chips

Previous size 6-pack; New size 5-pack. This is a 17 per cent decrease.
Old price $3.20; New price $3.50. This is a 30c increase.

• Twisties Chicken

Previous size 100g; New size 90g. This is a 10 per cent decrease.
Old price $2.00; New price $2.20. This is a 20c increase.

• Burger Rings

Previous size 100g; New size 90g. This is a 10 per cent decrease.
Old price $2.00; New price $2.20. This is a 20c increase.

We here at the SDC are doing our best to provide you with fresh information on the best deals and recommend tips for effective shopping. We recommend checking out the SDC's Money Saving Hacks for grocery shopping and other budget tips.

What are your thoughts on shrinkflation? Do you think it's a rip off if brands start selling smaller items at a higher price?

Definitely a rip-off & during shortages caused by Covid. This is an underhanded way to introduce smaller quantities while keeping the price the same or increasing it. Pensioners & low income families or singles have found it harder to make their $'s stretch when doing the weekly shop & now we are getting less for the same cost or a greater cost. The rich get richer & the poor get poorer still.

Many years ago Pharmacies regularly sold small tins of Baby food at a special price. The people who made the most of the cheap prices, sad to say, were Pensioners. I hope prices for items which can be a small luxury to some people, such as Oreo cookies, aren't priced off the shopping list for people & off the production list for factories.

 

[Megment]

Supermarkets are shrinking our food! Price comparison app reveals items that have shrunk in size but are still being sold at the same price​

We’ve all been there – we go to the supermarket to buy our favourite food only to find that it’s either out of stock or that the price has gone up.

But what if we told you that in some cases, the food itself has actually shrunk in size or weight despite its price being increased?

This is what Australian company Frugl — a comparison app that provides access to prices and specials across all major supermarkets — has discovered in their latest research.

They’ve found that some of our favourite foods have decreased in size or weight but their prices have stayed the same or increased. This is what’s known as “shrinkflation” and it’s something that all of us need to be aware of.

It was said that the numerous reports on "shrinkflation" cases in supermarkets have urged the company to investigate the claims.

Multiple reports on “shrinkflation” have prompted the price comparison app to investigate the claims. Credit: Getty Images.​

Frugl Managing Director and CEO Sean Smith said: “Everyone has been concerned about the price increases of grocery products during the post-pandemic era, so we thought it would be interesting to see if retailers were using other tactics to offset rising production costs.”

“We had also noticed on our own trips to the supermarkets that some products seemed smaller in size so we decided to look into this further."

“It’s a tactic that has been around for years, but rarely acknowledged by the general public, as the average shopper isn’t closely looking at pack sizes.”

Mr Smith noted that with shoppers airing their frustration on "shrinkflated" goods on social media, manufacturers should be more upfront about the size and weight changes in their product packaging.

He advised: “For suppliers, it’s a smart move to reduce their unit production costs to increase or even protect profit margins during times of production cost increases, and it is commonly understood that shoppers are more price sensitive than product size sensitive.”

“What we’re seeing now however is that shoppers are becoming savvier and are realising what brands are doing.

“If this ‘shrinkflation’ trend continues into future production, brands either need to be more transparent about this change of value for consumers or utilise other tactics like changing product formats, such as the changes we’ve seen in chocolate bar size and shape.

“Otherwise there is a risk that customers who become frustrated about paying more for the same products will switch brands, or worse, the actual retailer.”

Shrinkflation can be a better alternative to combat inflation instead of raising the prices of goods according to Mr Smith. Credit: Getty Images.​

Additionally, Mr Smith emphasised that while a lot of consumers think that the practice of "shrinkflation" is a "sneaky tactic" by companies to deceive their customers, it can be considered a better alternative for combating inflation compared to increasing the prices of goods.

He said: “I believe it’s a valid tactic in the face of rising costs."

“Shoppers can generally absorb slight reductions in product sizes, but may not be able to absorb the opposite, which is rising prices when general costs of living increases are putting pressure on them across the board."

“However shoppers are becoming more conscious consumers and generally want to support brands that respect them and value their business because there’s plenty of product alternatives to consider and brand loyalty is declining."

“Brands are doing what they can to cut down on production costs, given the recent economic climate we’re facing, but they need to be transparent about these changes and understand the potential impacts.”

Using comparison apps like Frugl can aid you with your budget tracking needs in your next grocery shopping, according to Mr Smith.

“Australians are now more switched on to what’s happening at the supermarket and are actively trying to battle the rising cost of living,” he explained.

“Frugl has ‘shopping list’ functions where customers can add products and track prices across a number of supermarket retailers, but also keep a history of products they regularly purchase to keep track of any changes."

“This can give them leverage to understand their weekly shop and how they can beat rising prices and the shrinkflation trend by choosing products at the best prices from different retailers.”

So, what are the products that experienced "shrinkflation"?

Frugl has provided a list of some supermarket favourites that have decreased in size.

Items that have reduced in size while retaining their original price:

• Mars Bar, $2: Previous size 53g; New size 47g. This is an 11 per cent decrease.
• Helga’s Wraps Traditional White, $5: Previous size 560g, 8-pack; New size 508g, 8-pack. This is a 9 per cent decrease.
• Arnott’s Tina Wafers, $3.05: Previous size 250g; New size 200g. This is a 20 per cent decrease.
• Oreo Cookies Original, $2: Previous size 137g; New size 133g. This is a 3 per cent decrease.
• Aqua Pure Fruit Splash Tropical Water, $2.65: Previous size 1.25L; New size 1L. This is a 20 per cent decrease.
• Infuzions Prawn Crackers BBQ Rib Flavour, $3.50: Previous size 100g; New size 90g. This is a 10 per cent decrease.
• Doritos Nachos Cheese Dip, $2.50: Previous size 300g; New size 280g. This is a 7 per cent decrease.

Items that have decreased in size and increased in price:

• Bega Peanut Butter

Previous size 500g; New size 470g. This is a 6 per cent decrease.
Old price $5.70; New price $5.90. This is a 20c increase.

• Bhuja Nut Mix

Previous size 150g; New size 140g. This is a 7 per cent decrease.
Old price $3.85; New price $4. This is a 15c increase.

• Finish Quantum Ultimate Pro Dishwasher Tablets Lemon

Previous size 48-pack; New size 46-pack. This is a 4 per cent decrease.
Old price $38; New price $40. This is a $2 increase.

• Cheetos Cheese Bacon Balls

Previous size 100g; New size 90g. This is a 10 per cent decrease.
Old price $2; New price $2.20. This is a 20c increase.

• Jumpy’s Multipack Chicken Chips

Previous size 6-pack; New size 5-pack. This is a 17 per cent decrease.
Old price $3.20; New price $3.50. This is a 30c increase.

• Twisties Chicken

Previous size 100g; New size 90g. This is a 10 per cent decrease.
Old price $2.00; New price $2.20. This is a 20c increase.

• Burger Rings

Previous size 100g; New size 90g. This is a 10 per cent decrease.
Old price $2.00; New price $2.20. This is a 20c increase.

We here at the SDC are doing our best to provide you with fresh information on the best deals and recommend tips for effective shopping. We recommend checking out the SDC's Money Saving Hacks for grocery shopping and other budget tips.

What are your thoughts on shrinkflation? Do you think it's a rip off if brands start selling smaller items at a higher price?

There is another more apt term for this: alas presently brain fog.

 

[Teddy is my boy]

Nestle carnation evaporated milk - was 375ml for $2.50, now 340ml for $3.00. The price rise was just in the last few months but the smaller can for the same price happened about 2 years ago.

 

[Teddy is my boy]

I always bought Carnation milk but decided to try home brand and it’s just as good

 

[JayEeGeeP]

It wasn't so long ago a certain chocolate manufacturer shrunk the size of its most popular full of milk bar with the excuse it was doing so to benefit the health of the buyers, marvellous of them showing such concern, by the way, the price remained the same.

To benefit the health of the buyers, doubt that but would benefit the profits of the manufacturers

 

[JayEeGeeP]

Vita Wheat crackers have about four or five biscuits less, same price though.