While navigating supermarket aisles, shoppers seek out the best deals and freshest produce.

With that in mind, supermarkets also continue to add features that could change their customers' shopping experience.

One of Australia's supermarket giants just introduced a fresh new feature that's sure to catch their shoppers' attention.

Woolworths recently introduced video advertisements across its deli counters and checkouts in Australia.

The supermarket's in-house media agency, Cartology, confirmed that brands should soon have an opportunity to showcase their products on screens.

These video screens should be available at weight scale screens in Woolworths' deli and seafood service areas.

Cartology, a retail media giant, expressed their excitement over expanding operations through digital marketing in stores like Woolworths. Image Credit: Cartology

Cartology also installed more than 10,000 video advertisement screens at assisted checkouts.

This innovation should pique the shoppers' attention, as the screen presents various products and promos available at Woolworths.

As of writing, Cartology operates 5,300 screens within the Woolworths Group, and should increase anytime soon.

Cartology's General Manager of Product, Steve Geelan, shared more vital information about this tech upgrade.

'In-store continues to play a critical role in our customers' shopping journey,' Mr Geelan said in a statement.

'We continue to look for strategic opportunities for brands and partners to connect to customers and enhance their shopping experience.'

'Through the growth and digitisation of our in-store screen network, brands have a creative canvas to reach and influence customers through branded video content,' Mr Geelan added.

According to Mr Geelan, these adverts could drive awareness about new products, inspire meal time, or influence and leave a lasting impact at the checkout.

The installation of video screens was just one part of a broader trend in retail spaces.

Supermarkets and retail stores have seen digitisation over the past years, offering a more interactive environment for shoppers.

While some welcomed the innovation screens could provide, others viewed it as an unnecessary distraction.

Meanwhile, other shoppers saw it as a push towards impulse buying.

It's essential to stay informed of these changes, as they could subtly influence our shopping habits and decisions.

For our savvy seniors, this could mean a new way to discover products and promotions.

Yet, it is also a reminder to stick to our shopping lists and budgets.

Key Takeaways

• Woolworths should introduce video advertisements on screens at deli counters and checkouts across the country.
• Woolworths' media agency introduced the screens so brands could advertise items on digitised scale screens and on over 10,000 assisted checkout screens.
• Customers should see video content promoting available products to enhance the in-store experience and potentially influence purchasing decisions.
• Cartology has been managing Woolworths Group's targeted advertising efforts and aimed to provide opportunities for brands to connect with customers.

What do you think about Woolworths' decision to add more screens in-store? Is it an upgrade, or do you prefer the traditional, less tech-driven shopping experience? Share your opinions in the comments below, and let's discuss how technology is reshaping our everyday errands!

 

[magpie1]

It's nearly footy season.....maybe they could show 'Match of the day' instead. Go Magpies !!

 

[Josephine B]

Well it's up to us who don't want to be swayed to make sure we aren't. I don't usually have a good look around in case there is something new that I might be interested in. I have my list and stick with it unless I see something on special that I did not realise was. Not all pamplets are delivered these days and I don't look on line. I prefer hard copy myself.

Hear! Hear! I just stick to my shopping list, but also have a quick glance as I'm walking down the aisle just in case there's something I've forgotten to add to my list. I write stuff down during the week when something is used or getting low, then put it on the list in readiness.

 

[magpie1]

Hear! Hear! I just stick to my shopping list, but also have a quick glance as I'm walking down the aisle just in case there's something I've forgotten to add to my list. I write stuff down during the week when something is used or getting low, then put it on the list in readiness.

I do exactly the same....my list sits right beside me on my computer table and I add things to it as I recall what is necessary to buy each week....my only problem is that a LOT of the time I forget to take it with me when I go to the Supermarket....so that puts me behind the eight ball right from the start. And my fading memory these days as I get older doesn't help me too much either I can tell you.

 

[Josephine B]

I do exactly the same....my list sits right beside me on my computer table and I add things to it as I recall what is necessary to buy each week....my only problem is that a LOT of the time I forget to take it with me when I go to the Supermarket....so that puts me behind the eight ball right from the start. And my fading memory these days as I get older doesn't help me too much either I can tell you.

I have the same problem some times, so I just ring hubby to take a photo of the list and send it to me.

 

[magpie1]

I have the same problem some times, so I just ring hubby to take a photo of the list and send it to me.

.....so funny, and so clever of you.

 

[suejenkins]

Although I understand the sentiment of keeping to a hand-written list, the deals I've scored through the half-price specials on the app have been amazing. There is no way I would have found half of them whilst shopping.

My best score was a kilo of frozen Tegel Nashville Chicken for $1.28 (down from $14!).