As we gracefully embrace the golden years, it's natural to want to look as vibrant and youthful as we feel on the inside. However, sometimes, our trusty makeup routines can betray us, inadvertently adding years to our appearance. Fear not, dear members of the Seniors Discount Club, because we've consulted with top makeup artists to bring you the ultimate guide to avoiding common beauty blunders that can age you.


Firstly, let's talk about the foundation of your makeup – quite literally. The base you choose can make a world of difference. Makeup artist Nydia Figueroa advises, 'When it comes to complexion, less is more, and the key to coverage is to be strategic in placement and what products you are using.' Heavy, cakey makeup is a no-go as it settles into fine lines and wrinkles, making them more pronounced. Instead, opt for luminous, sheer products that offer a more youthful look. A product like PÜR Beauty 4-in-1 Tinted Moisturizer provides sheer to medium coverage without accentuating texture.


Rose-Marie Swift, the legendary celebrity makeup artist and founder of clean beauty brand RMS, echoes this sentiment, emphasising that 'the key to youthful skin is a glow.' Matte or powder finishes can dull the skin's natural radiance. Rose-Marie suggests using a tinted moisturiser or a light foundation applied with a wet sponge for extra hydration. Her brand's UnCoverup Concealer is perfect for under the eyes and areas needing little coverage, ensuring a dewy, youthful look.


Now, let's address the powder versus cream debate. While you might think cream-based products are not suitable as you age, thinking they'll look too oily, the experts disagree. Drita Paljevic, a New York City-based makeup artist, recommends 'prepping and moisturising your skin according to your skin type' and embracing cream and liquid products for a dewy finish that's currently on trend. Rose-Marie adds, 'Your skin gets drier as you get older, which is why cream-based products are a must for mature skin.' Creams provide added hydration and, when applied minimally, can take years off your appearance. Switching to a cream blush can also add a natural, healthy flush to your cheeks.

When it comes to eyes, the goal is to open them up and give them a lift. Nydia warns against wearing lashes that overwhelm your eye shape, as too heavy or long false lashes can drag down the eye and age you quickly. She recommends Ardell Naked Press on Pre-Glued Under Lash extensions for a subtle lift that's easy to use and gives a natural look. Additionally, be cautious with frosty shades; while they can be flattering, they should be used in moderation. A frosted shade on the inner corners of the eyes can open them up without being overstated.

And let's not forget about brows – they frame your face, after all. Celebrity eyebrow specialist Joey Healy cautions against overly thin brows, which can age the face. 'Keeping brows fuller suggests youthfulness,' he says. Full doesn't mean untamed, though. Mindful trimming and possibly a tinted brow gel or professional tinting can help maintain a polished look while making greys look uniform. Take inspiration from the likes of Jane Fonda, Diane Keaton, Helen Mirren, and Angela Bassett, who all maintain full, natural, and well-groomed brows.


In conclusion, the secret to a youthful appearance lies in the art of subtlety and choosing the right products. Embrace sheer, hydrating bases, opt for creams over powders, and ensure your lashes and brows enhance rather than overpower your features. Remember, makeup is a tool to highlight your natural beauty, not mask it.
We'd love to hear from you, our seasoned beauty aficionados! What are your go-to makeup tips for a youthful glow? Share your experiences and advice in the comments below, and let's continue to support each other in aging not just gracefully but gorgeously!