Sparkle your beauty routine with Kmart's 137 game-changing new products!

Attention all beauty enthusiasts and bargain hunters!

Kmart has just unveiled an exciting expansion to their OXX beauty collection, causing quite a stir on social media.

With 137 new products gracing the shelves, Kmart's latest beauty drops are set to revolutionise your makeup bag without breaking the bank.



The new range is divided into three captivating collections: Summer Solstice, Sparkling Rose, and Beauty Tools, each promising to cater to a variety of beauty needs and preferences.

Whether you're after that perfect summer glow or looking to upgrade your beauty tool arsenal, Kmart's latest offerings are sure to have something for everyone.


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Kmart released 137 new beauty products in stores. Credit: @tanika.jaun / TikTok


The Sparkling Rose collection, in particular, has beauty aficionados buzzing with excitement.

Social media personality @tanika.jaun shared her opinion on the collection, saying, ‘You thought Kmart was crazy with the Sol de Janeiro dupes, wait until you see the Sparkling Rose makeup collection–starting with this $8 highlighter.’

'The packaging is all very Charlotte Tilbury–shall we say, inspired?' she remarked about the OXX Cosmetics Sparkling Rose Highlighter ($8), pointing out the range's chic and sophisticated design.

‘There is also a bronzer, with only one shade by the looks of it, and of course they had to do some glow wands.’



While many shoppers are eager to dive into these new products, with one social media user exclaiming, 'Kmart is stepping up.’

‘OXX actually slays, their lip products are actually really good,’ another said.

‘I just saw these online, first Sol de Janeiro, then Glow Recipe, now Charlotte Tilbury! I’m keen to try the wands,’ a third added.



However, others cautioned that attractive packaging doesn't always equate to quality.

‘The glow wand is terrible. It leaked, and all came out at once don’t waste your money,’ one complained.

'You guys don't need to buy [rubbish] just to feel included in social media influencer culture. The quality does not compare just because the packaging does,' a critical voice added.

You can watch @tanika.jaun’s first video below:


Credit: @tanika.jaun / TikTok

However, it's not just makeup that's getting a refresh.

The Summer Solstice range is here to envelop you in the scents of the season with four new Scented Body Mists and Body Butters, available in fragrances like Beach Bliss, Pink Tropic, Coconut Waves, and Jasmine Sun.

These products promise to transport you to a sun-kissed paradise with every application.



For tech-savvy beauty lovers, the Beauty Tools range is a futuristic dream come true.

It includes the OXX Skincare LED Light Therapy Mask ($49), the OXX LED Light Therapy Wand ($29), and the OXX LED Under Eye Patches ($49), all designed to bring the spa experience into your home.

The Microdermabrasion Wand ($49) and a Water Flosser ($19) are also part of this innovative lineup, offering high-tech solutions for skin care and oral hygiene.



John Gualtieri, Kmart and Target’s Chief Executive Officer, emphasised the brand's commitment to affordability, especially in these times when every dollar counts.

'We know that price matters for customers now more than ever, and we deliver something truly unique in the market because we make great living accessible.'

‘These new additions to our beauty range continue to deliver on this promise to customers, and we’re excited to offer them a new suite of must-have cosmetics and personal care products that are inspired by trends from across the globe–all at exceptionally low prices.’

The Summer Solstice, Beauty Tools, and Sparkling Rose collection ranges are available in stores now.

You can watch @tanika.jaun’s second video below:


Credit: @tanika.jaun / TikTok

Key Takeaways
  • Kmart has expanded its OXX beauty collection with a new range of 137 beauty products.
  • The range has been divided into three categories: Summer Solstice, Sparkling Rose, and Beauty Tools.
  • The release has garnered mixed reactions on social media, with some praising the products while others critiquing their quality.
  • Kmart emphasised offering customers must-have cosmetics and personal care products at affordable prices, responding to global beauty trends.
Will you be rushing to Kmart to snag these beauty bargains? Have you already tried some of the new products? Let us know your experiences below!
 

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