Slash your grocery bills: Supermarket announces massive price cuts on essential items!
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As the cost-of-living crisis continues to pinch our wallets, IGA supermarket has stepped up boldly to ease the financial burden on Australian shoppers.
In a commendable effort to make grocery shopping more affordable, IGA has announced a significant price drop on over 3,000 essential food items, promising to lock in these lower prices for the next three months.
This initiative is part of IGA's 'Low Prices Every Day' commitment, a program designed to provide consistent value to customers increasingly feeling the squeeze from rising living costs.
Estella Young, an IGA spokesperson, emphasised the importance of offering great value, especially during these challenging times.
‘We understand how important it is to provide Australian shoppers with as much great value as we can, which is why we have locked the prices on thousands of essential products for the next three months,’ she said.
'From pantry staples and cleaning supplies to pet food and more, our latest round of the Low Prices Every Day program will help keep the basket, or trolley cost down for our shoppers,'
The supermarket's Price Match program is another feather in its cap, guaranteeing that shoppers will receive the best value without the need to visit multiple grocery stores.
This program matches the lowest regular price of hundreds of everyday items with comparable products at supermarket giants Coles and Woolworths every week.
For example, a litre of Cold Power washing liquid, a nine-pack of 3-ply Quilton Toilet Rolls, and a tube of Colgate Toothpaste can be purchased for less than $20.
Lunch boxes won't break the bank either, with two 80-100g packages of sliced Primo meats available for $6.70 and 250g of Bega Sliced Cheese on sale for $6.50.
Snack lovers can also rejoice with a 12-pack of Maggi 2 Minute Noodles priced at only $10 and an 18-20 multipack of Smith’s Chips for just $8.
The commitment to maintain these low prices extends until 5 November 2024.
This move comes as Australian supermarkets have been scrutinised for price gouging, with accusations of raising prices while posting solid profits.
In 2023, Woolworths, Coles, and IGA's parent company Metcalfe reported substantial profits.
Yet, according to the World Bank, grocery prices have soared by 17 per cent since 2020, with Australians paying 54 per cent more than the global average for food.
A study by consumer group CHOICE, conducted as part of the government's response to growing frustration over supermarket prices, found that 39 per cent of customers needed to trust supermarkets to provide the best products to meet their needs.
While ALDI was found to be the cheapest of the dominant four chains in Australia, IGA was 'substantially more expensive' than its competitors.
However, with the newly announced price cuts and Price Match initiative, IGA is determined to change that perception and ensure customers can rely on consistent pricing week after week.
In related news, IGA has slashed prices on more than 3,000 items as part of its Low Prices Every Day campaign.
This discount initiative features reductions on popular products, including Heinz Big Red Tomato Soup (420g), Maggi Recipe Bases (35g), and 2 Minute Noodles (12-pack). For more details, click here.
Have you noticed a difference at IGA? Are there other ways you've found to cut down on your grocery bills? Share your tips and thoughts in the comments below.
In a commendable effort to make grocery shopping more affordable, IGA has announced a significant price drop on over 3,000 essential food items, promising to lock in these lower prices for the next three months.
This initiative is part of IGA's 'Low Prices Every Day' commitment, a program designed to provide consistent value to customers increasingly feeling the squeeze from rising living costs.
Estella Young, an IGA spokesperson, emphasised the importance of offering great value, especially during these challenging times.
‘We understand how important it is to provide Australian shoppers with as much great value as we can, which is why we have locked the prices on thousands of essential products for the next three months,’ she said.
IGA has cut prices on 3,000+ essentials, with discounts lasting for the next three months. Credit: Shutterstock
'From pantry staples and cleaning supplies to pet food and more, our latest round of the Low Prices Every Day program will help keep the basket, or trolley cost down for our shoppers,'
The supermarket's Price Match program is another feather in its cap, guaranteeing that shoppers will receive the best value without the need to visit multiple grocery stores.
This program matches the lowest regular price of hundreds of everyday items with comparable products at supermarket giants Coles and Woolworths every week.
For example, a litre of Cold Power washing liquid, a nine-pack of 3-ply Quilton Toilet Rolls, and a tube of Colgate Toothpaste can be purchased for less than $20.
Lunch boxes won't break the bank either, with two 80-100g packages of sliced Primo meats available for $6.70 and 250g of Bega Sliced Cheese on sale for $6.50.
Snack lovers can also rejoice with a 12-pack of Maggi 2 Minute Noodles priced at only $10 and an 18-20 multipack of Smith’s Chips for just $8.
The commitment to maintain these low prices extends until 5 November 2024.
This move comes as Australian supermarkets have been scrutinised for price gouging, with accusations of raising prices while posting solid profits.
In 2023, Woolworths, Coles, and IGA's parent company Metcalfe reported substantial profits.
Yet, according to the World Bank, grocery prices have soared by 17 per cent since 2020, with Australians paying 54 per cent more than the global average for food.
A study by consumer group CHOICE, conducted as part of the government's response to growing frustration over supermarket prices, found that 39 per cent of customers needed to trust supermarkets to provide the best products to meet their needs.
While ALDI was found to be the cheapest of the dominant four chains in Australia, IGA was 'substantially more expensive' than its competitors.
However, with the newly announced price cuts and Price Match initiative, IGA is determined to change that perception and ensure customers can rely on consistent pricing week after week.
In related news, IGA has slashed prices on more than 3,000 items as part of its Low Prices Every Day campaign.
This discount initiative features reductions on popular products, including Heinz Big Red Tomato Soup (420g), Maggi Recipe Bases (35g), and 2 Minute Noodles (12-pack). For more details, click here.
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