Size matters? Coles bread controversy causes a stir on social media

A Coles shopper recently caused quite a stir on social media after sharing a photo of his latest purchase from the local store. But this wasn't just any ordinary bread purchase – this slice was so small it made him question whether he had woken up with giant hands!

Taking to Reddit, the shopper shared his disbelief, saying, 'Did I wake up with massive hands, or is Coles bakery bread shrinking?'



It looks like we've got a classic case of bread-related mystery on our hands - literally! And what's the best way to handle a situation like this? That's right, turn to social media and let the masses weigh in.

And weigh in, they did! The shopper's post sent shockwaves through the forum, with hundreds of users sharing their bread-buying experiences and offering up their two cents.


Screen Shot 2023-03-28 at 11.29.04 AM.png
A Coles supermarket customer shared a photo on Reddit, showing a slice of bread significantly smaller than his hand. Credit: Reddit.



It seems like everyone has a theory about what's really going on with this shrunken loaf.

Some folks are willing to give the bakery the benefit of the doubt and suggest that it was just a one-off error. Maybe the baker was having an off day, or they accidentally used a smaller loaf tin than usual. It happens to the best of us, right?



Others, however, weren’t so quick to let the baker off the hook. They suspected the loaf was under-proofed or the baker was trying to cut corners by skimping on ingredients. And let's not forget about those who insist that the bread looked more like a cracker than a slice of bread!

And then, there are those who suspect this is all part of a larger plot by supermarkets to save a few bucks. But perhaps the most entertaining theory is that the shopper's hand is just freakishly large…


Screen Shot 2023-03-28 at 11.28.58 AM.png
Clearing up the issue, a Coles spokesperson confirmed its bakery loaves have remained the same. Credit: Unsplash/Young Shih.



As it turns out, the size of Coles' bread loaves hasn't actually changed at all, according to a company spokesperson who has stepped in to clear up the confusion and put an end to the speculation.

Some eagle-eyed users have also pointed out that the shopper may have accidentally grabbed a smaller loaf than usual. Oops! It's an easy mistake to make, especially when you're in a rush and not paying close attention to the labels.



So, it seems like we can put this whole bread shrinkage mystery to bed. Coles' loaves are apparently still the same size as they've always been, and the shopper may have just made an innocent mistake.

But let's not forget the important lesson here – always double-check your items before making a purchase. You never know when you might accidentally grab the wrong one and find yourself in the middle of a heated internet debate!

Key Takeaways

  • A Coles supermarket customer shared a photo on Reddit, showing a slice of bread significantly smaller than his hand.
  • The post attracted a wave of responses, with many suggesting a one-off baking error could be to blame, while others commented on the shopper's large hands.
  • Clearing up the issue, a Coles spokesperson confirmed there has been no change to its bakery loaves.

Have you ever noticed that your favourite chocolate bar seems to be getting smaller and smaller while the price remains the same? Or that the bag of chips you used to buy is now only half full?

That's the dreaded 'shrinkflation' in action — a tactic that has been used by supermarkets and manufacturers for years, and it's not just limited to bread loaves.



It's a sneaky way for companies to cut costs without actually raising prices. By reducing the size or amount of a product, they can keep the price the same and still make a profit. But it's the consumer who ultimately pays the price.

Of course, not all cases of shrinking products can be attributed to shrinkflation. Sometimes, companies will genuinely reduce the size of a product due to rising costs of ingredients or production.

But when it happens across multiple products and brands, it's hard to ignore the trend.


Screen Shot 2023-03-28 at 11.28.51 AM.png
As a result of the higher commodity prices, manufacturers are struggling to sell goods at the same price as before. Credit: Unsplash/Nico Smit.



So, next time you're at the grocery store, keep an eye out for any suspiciously smaller products. And don't be afraid to speak up if you feel like you're being short-changed. After all, a loaf of bread may just be a small thing, but every little bit counts!

Members, we'd love to hear your thoughts on this topic, too! Have you noticed any shrunken products in your local supermarket lately? Do you think shrinkflation is a sneaky tactic or just a necessary cost-cutting measure? Let us know in the comments below!

And if you ever have any burning questions or topics you'd like us to cover here at the SDC, don't hesitate to reach out.
 
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A Coles shopper recently caused quite a stir on social media after sharing a photo of his latest purchase from the local store. But this wasn't just any ordinary bread purchase – this slice was so small it made him question whether he had woken up with giant hands!

Taking to Reddit, the shopper shared his disbelief, saying, 'Did I wake up with massive hands, or is Coles bakery bread shrinking?'



It looks like we've got a classic case of bread-related mystery on our hands - literally! And what's the best way to handle a situation like this? That's right, turn to social media and let the masses weigh in.

And weigh in, they did! The shopper's post sent shockwaves through the forum, with hundreds of users sharing their bread-buying experiences and offering up their two cents.


View attachment 16379
A Coles supermarket customer shared a photo on Reddit, showing a slice of bread significantly smaller than his hand. Credit: Reddit.



It seems like everyone has a theory about what's really going on with this shrunken loaf.

Some folks are willing to give the bakery the benefit of the doubt and suggest that it was just a one-off error. Maybe the baker was having an off day, or they accidentally used a smaller loaf tin than usual. It happens to the best of us, right?



Others, however, weren’t so quick to let the baker off the hook. They suspected the loaf was under-proofed or the baker was trying to cut corners by skimping on ingredients. And let's not forget about those who insist that the bread looked more like a cracker than a slice of bread!

And then, there are those who suspect this is all part of a larger plot by supermarkets to save a few bucks. But perhaps the most entertaining theory is that the shopper's hand is just freakishly large…


View attachment 16381
Clearing up the issue, a Coles spokesperson confirmed its bakery loaves have remained the same. Credit: Unsplash/Young Shih.



As it turns out, the size of Coles' bread loaves hasn't actually changed at all, according to a company spokesperson who has stepped in to clear up the confusion and put an end to the speculation.

Some eagle-eyed users have also pointed out that the shopper may have accidentally grabbed a smaller loaf than usual. Oops! It's an easy mistake to make, especially when you're in a rush and not paying close attention to the labels.



So, it seems like we can put this whole bread shrinkage mystery to bed. Coles' loaves are apparently still the same size as they've always been, and the shopper may have just made an innocent mistake.

But let's not forget the important lesson here – always double-check your items before making a purchase. You never know when you might accidentally grab the wrong one and find yourself in the middle of a heated internet debate!

Key Takeaways

  • A Coles supermarket customer shared a photo on Reddit, showing a slice of bread significantly smaller than his hand.
  • The post attracted a wave of responses, with many suggesting a one-off baking error could be to blame, while others commented on the shopper's large hands.
  • Clearing up the issue, a Coles spokesperson confirmed there has been no change to its bakery loaves.

Have you ever noticed that your favourite chocolate bar seems to be getting smaller and smaller while the price remains the same? Or that the bag of chips you used to buy is now only half full?

That's the dreaded 'shrinkflation' in action — a tactic that has been used by supermarkets and manufacturers for years, and it's not just limited to bread loaves.



It's a sneaky way for companies to cut costs without actually raising prices. By reducing the size or amount of a product, they can keep the price the same and still make a profit. But it's the consumer who ultimately pays the price.

Of course, not all cases of shrinking products can be attributed to shrinkflation. Sometimes, companies will genuinely reduce the size of a product due to rising costs of ingredients or production.

But when it happens across multiple products and brands, it's hard to ignore the trend.


View attachment 16380
As a result of the higher commodity prices, manufacturers are struggling to sell goods at the same price as before. Credit: Unsplash/Nico Smit.



So, next time you're at the grocery store, keep an eye out for any suspiciously smaller products. And don't be afraid to speak up if you feel like you're being short-changed. After all, a loaf of bread may just be a small thing, but every little bit counts!

Members, we'd love to hear your thoughts on this topic, too! Have you noticed any shrunken products in your local supermarket lately? Do you think shrinkflation is a sneaky tactic or just a necessary cost-cutting measure? Let us know in the comments below!

And if you ever have any burning questions or topics you'd like us to cover here at the SDC, don't hesitate to reach out.
Try putting a cheese slice on it. It used to be smaller than the bread with approx 25 mm less on two sides. I.e. not covering the bread. Also Woolies advertising Werners sweets at 50% off. Interesting that the packet was about 50% smaller.
 
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A Coles shopper recently caused quite a stir on social media after sharing a photo of his latest purchase from the local store. But this wasn't just any ordinary bread purchase – this slice was so small it made him question whether he had woken up with giant hands!

Taking to Reddit, the shopper shared his disbelief, saying, 'Did I wake up with massive hands, or is Coles bakery bread shrinking?'



It looks like we've got a classic case of bread-related mystery on our hands - literally! And what's the best way to handle a situation like this? That's right, turn to social media and let the masses weigh in.

And weigh in, they did! The shopper's post sent shockwaves through the forum, with hundreds of users sharing their bread-buying experiences and offering up their two cents.


View attachment 16379
A Coles supermarket customer shared a photo on Reddit, showing a slice of bread significantly smaller than his hand. Credit: Reddit.



It seems like everyone has a theory about what's really going on with this shrunken loaf.

Some folks are willing to give the bakery the benefit of the doubt and suggest that it was just a one-off error. Maybe the baker was having an off day, or they accidentally used a smaller loaf tin than usual. It happens to the best of us, right?



Others, however, weren’t so quick to let the baker off the hook. They suspected the loaf was under-proofed or the baker was trying to cut corners by skimping on ingredients. And let's not forget about those who insist that the bread looked more like a cracker than a slice of bread!

And then, there are those who suspect this is all part of a larger plot by supermarkets to save a few bucks. But perhaps the most entertaining theory is that the shopper's hand is just freakishly large…


View attachment 16381
Clearing up the issue, a Coles spokesperson confirmed its bakery loaves have remained the same. Credit: Unsplash/Young Shih.



As it turns out, the size of Coles' bread loaves hasn't actually changed at all, according to a company spokesperson who has stepped in to clear up the confusion and put an end to the speculation.

Some eagle-eyed users have also pointed out that the shopper may have accidentally grabbed a smaller loaf than usual. Oops! It's an easy mistake to make, especially when you're in a rush and not paying close attention to the labels.



So, it seems like we can put this whole bread shrinkage mystery to bed. Coles' loaves are apparently still the same size as they've always been, and the shopper may have just made an innocent mistake.

But let's not forget the important lesson here – always double-check your items before making a purchase. You never know when you might accidentally grab the wrong one and find yourself in the middle of a heated internet debate!

Key Takeaways

  • A Coles supermarket customer shared a photo on Reddit, showing a slice of bread significantly smaller than his hand.
  • The post attracted a wave of responses, with many suggesting a one-off baking error could be to blame, while others commented on the shopper's large hands.
  • Clearing up the issue, a Coles spokesperson confirmed there has been no change to its bakery loaves.

Have you ever noticed that your favourite chocolate bar seems to be getting smaller and smaller while the price remains the same? Or that the bag of chips you used to buy is now only half full?

That's the dreaded 'shrinkflation' in action — a tactic that has been used by supermarkets and manufacturers for years, and it's not just limited to bread loaves.



It's a sneaky way for companies to cut costs without actually raising prices. By reducing the size or amount of a product, they can keep the price the same and still make a profit. But it's the consumer who ultimately pays the price.

Of course, not all cases of shrinking products can be attributed to shrinkflation. Sometimes, companies will genuinely reduce the size of a product due to rising costs of ingredients or production.

But when it happens across multiple products and brands, it's hard to ignore the trend.


View attachment 16380
As a result of the higher commodity prices, manufacturers are struggling to sell goods at the same price as before. Credit: Unsplash/Nico Smit.



So, next time you're at the grocery store, keep an eye out for any suspiciously smaller products. And don't be afraid to speak up if you feel like you're being short-changed. After all, a loaf of bread may just be a small thing, but every little bit counts!

Members, we'd love to hear your thoughts on this topic, too! Have you noticed any shrunken products in your local supermarket lately? Do you think shrinkflation is a sneaky tactic or just a necessary cost-cutting measure? Let us know in the comments below!

And if you ever have any burning questions or topics you'd like us to cover here at the SDC, don't hesitate to reach out.
Has anyone else noticed the deterioration in Bakers,Delight bread? The knott rolls are no longer crunchy and are very doughy. The slices in the low GI high fibre loaf are most definately smaller.
 
A Coles shopper recently caused quite a stir on social media after sharing a photo of his latest purchase from the local store. But this wasn't just any ordinary bread purchase – this slice was so small it made him question whether he had woken up with giant hands!

Taking to Reddit, the shopper shared his disbelief, saying, 'Did I wake up with massive hands, or is Coles bakery bread shrinking?'



It looks like we've got a classic case of bread-related mystery on our hands - literally! And what's the best way to handle a situation like this? That's right, turn to social media and let the masses weigh in.

And weigh in, they did! The shopper's post sent shockwaves through the forum, with hundreds of users sharing their bread-buying experiences and offering up their two cents.


View attachment 16379
A Coles supermarket customer shared a photo on Reddit, showing a slice of bread significantly smaller than his hand. Credit: Reddit.



It seems like everyone has a theory about what's really going on with this shrunken loaf.

Some folks are willing to give the bakery the benefit of the doubt and suggest that it was just a one-off error. Maybe the baker was having an off day, or they accidentally used a smaller loaf tin than usual. It happens to the best of us, right?



Others, however, weren’t so quick to let the baker off the hook. They suspected the loaf was under-proofed or the baker was trying to cut corners by skimping on ingredients. And let's not forget about those who insist that the bread looked more like a cracker than a slice of bread!

And then, there are those who suspect this is all part of a larger plot by supermarkets to save a few bucks. But perhaps the most entertaining theory is that the shopper's hand is just freakishly large…


View attachment 16381
Clearing up the issue, a Coles spokesperson confirmed its bakery loaves have remained the same. Credit: Unsplash/Young Shih.



As it turns out, the size of Coles' bread loaves hasn't actually changed at all, according to a company spokesperson who has stepped in to clear up the confusion and put an end to the speculation.

Some eagle-eyed users have also pointed out that the shopper may have accidentally grabbed a smaller loaf than usual. Oops! It's an easy mistake to make, especially when you're in a rush and not paying close attention to the labels.



So, it seems like we can put this whole bread shrinkage mystery to bed. Coles' loaves are apparently still the same size as they've always been, and the shopper may have just made an innocent mistake.

But let's not forget the important lesson here – always double-check your items before making a purchase. You never know when you might accidentally grab the wrong one and find yourself in the middle of a heated internet debate!

Key Takeaways

  • A Coles supermarket customer shared a photo on Reddit, showing a slice of bread significantly smaller than his hand.
  • The post attracted a wave of responses, with many suggesting a one-off baking error could be to blame, while others commented on the shopper's large hands.
  • Clearing up the issue, a Coles spokesperson confirmed there has been no change to its bakery loaves.

Have you ever noticed that your favourite chocolate bar seems to be getting smaller and smaller while the price remains the same? Or that the bag of chips you used to buy is now only half full?

That's the dreaded 'shrinkflation' in action — a tactic that has been used by supermarkets and manufacturers for years, and it's not just limited to bread loaves.



It's a sneaky way for companies to cut costs without actually raising prices. By reducing the size or amount of a product, they can keep the price the same and still make a profit. But it's the consumer who ultimately pays the price.

Of course, not all cases of shrinking products can be attributed to shrinkflation. Sometimes, companies will genuinely reduce the size of a product due to rising costs of ingredients or production.

But when it happens across multiple products and brands, it's hard to ignore the trend.


View attachment 16380
As a result of the higher commodity prices, manufacturers are struggling to sell goods at the same price as before. Credit: Unsplash/Nico Smit.



So, next time you're at the grocery store, keep an eye out for any suspiciously smaller products. And don't be afraid to speak up if you feel like you're being short-changed. After all, a loaf of bread may just be a small thing, but every little bit counts!

Members, we'd love to hear your thoughts on this topic, too! Have you noticed any shrunken products in your local supermarket lately? Do you think shrinkflation is a sneaky tactic or just a necessary cost-cutting measure? Let us know in the comments below!

And if you ever have any burning questions or topics you'd like us to cover here at the SDC, don't hesitate to reach out.
I am not a huge fan of bread though will occasionally have 1/2 a slice with avocado, but, I have noticed that the thickness of the bread has increased considerably. This is a marketing plan as the size of the loaf hasnt changed but you are getting fewer slices. Have started to buy thinner sliced bread from Brumbies and not bothering with supermarket bread any longer.
 
I used to buy a pull apart for Saturday lunch at Brumby's, but not any longer. The last one I bought was so small that it wasn't enough for my partner and myself to have for lunch and the price has also gone up.

The nearest Bakers Delight is in a busy shopping centre, but I now purchase the pull aparts from there. Not only do they taste better than Brumby's, but they are also larger and cheaper by $1.00!
 
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Everything is shrinking in size and the prices are going up, they seem to think the customer is an idiot and will not notice. The only way to stand up to these companies is to stop buying. We should all commit to not buying, then they may think about what they are doing, the prices are never going to come down again?
 
Everything is shrinking in size and the prices are going up, they seem to think the customer is an idiot and will not notice. The only way to stand up to these companies is to stop buying. We should all commit to not buying, then they may think about what they are doing, the prices are never going to come down again?
Yes I agree.
 
For an obvious example, a "Family Block" of chocolate used to be 250g. Then it gradually shrank to 200g. Now they're 180g. But the prices didn't drop, just the opposite.
 

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