Shoppers up in arms over Woolworths’ $80 Christmas dessert

As the holiday season approaches, people are reminded of all the things there is to love about this time of year: the decorations, the Christmas tunes, the festive spirit, and the delicious meals and desserts people will share with each other.

But there is one thing that can put a damper on the festive mood: the expense. It's no secret that the holidays can add significant strain to an already stretched budget, which is why many people like to plan and budget ahead for the Christmas period.


Though many have grown savvy when it comes to thrifty holiday spending, it's still possible to be taken aback when you shop for a popular treat and feel as if you're shelling out an unnecessarily hefty sum.

This is exactly what happened to one Woolworths shopper who, according to their post on social media, was astonished to see that Ray’s Traditional HomeMade Plum Puddings cost $35, $52, $67 and a staggering $80 in store!

Unsurprisingly, the picture he shared of the range raised a few eyebrows in the comments section.


Screenshot 2023-12-05 071012.png
People were surprised with the price range of this plum pudding in Woolworths. Image: Facebook


'Woolworths, please tell me that you’re pulling my leg with these prices,' he wrote in his post alongside the photo.

When contacted for comment by a news source, a Woolworths spokesperson had this to say:

'We support a number of Australian suppliers to help bring their unique products to market. This particular product has been handmade since 1930, and at 1.8 kilos serves 16 people.'

The spokesperson also clarified that the product is a high-quality, luxury item made by small suppliers—which explains the high price.


'We know people are looking for value, so all our stores also offer a range of value options starting from our Classic Plum Pudding which is $5.50,’ the spokesperson added.

Woolworths also offers varieties a more affordable pudding options, including:
  • Woolworths Classic Plum Pudding 700g - $5.50
  • Woolworths Decadent Chocolate Sponge Pudding 500g - $7.80
  • Woolworths Indulgent Salted Caramel Pudding 500g - $7.80
It's also worth noting that Ray’s HomeMade Plum Puddings are also sold in Coles dropping the prices down by even more during the Christmas season. Prices there range from $35 to $80.

This comes after an inquiry is expected to scrutinise Woolworths and Coles supermarkets as to whether their customers are being subjected to 'price gouging' during economic hardship.

This inquiry will also look into other factors that could be affecting their prices, such as their own brand products, market concentration, corporate profit hikes and the extraction of cost-savings from employees and consumers through automation.

You can read the full story here.


If you’re planning your holiday feast, it’s crucial to do a bit of careful research beforehand to get a better sense of what's worth spending your hard-earned cash on and what's simply an extravagant treat.

Key Takeaways
  • A Woolworths customer has expressed shock over an $80 plum pudding in stores.
  • The shopper shared an image of Ray's Traditional Home Made Plum Puddings, with prices varying from $35 to $80.
  • A spokesperson for Woolworths explained that the high price is due to the product being handmade since 1930 by a smaller supplier.
  • Woolworths offers a range of more affordable Christmas dessert options, including a Classic Plum Pudding for $5.50.

What do you think of this story? Do you think the plum pudding is overpriced? Let us know in the comments below!
 
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By all means ,just add yours ,I only an average cook although my grandkids think different.
I've posted it stating its your recipe. You sound like you would be an amazing cook. I want everyone like you posting your recipes . This is where all those amazing recipes are

Just go to recipe section , click on post and type your recipe in. If you can't manage it then add it here and I will post it for you
 
I've posted it stating its your recipe. You sound like you would be an amazing cook. I want everyone like you posting your recipes . This is where all those amazing recipes are

Just go to recipe section , click on post and type your recipe in. If you can't manage it then add it here and I will post it for you
Thank you ,I do have some I’m sure others would like to try.
 
1kg mixed dried fruit
400g can condensed milk
3/4 cup Baileys Irish Cream
2cups S R flour
In a large bowl combine dried fruit,condensed milk,Baileys and 1/2 cup water.mix well ,cover and refrigerate overnight. Remove from fridge and stir well allowing to come to room temperature.preheat oven to 150 c .grease and line a 20 cm round cake tin with baking paper. Fold flour through soaked fruit. Pour into tin smooth top . Bake for2 hrs until a skewer comes out clean.checking at1 1/2 hrs and c over with foil if browning too quickly.note add some glacé cherries 🍒 if you like .i always add cherries. Happy baking. .
I copied this recipe a few days ago and will try it for Christmas - only my husband and me so it should last a while as a treat with an afternoon cuppa. My grown up children don't like fruit cake.
 
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