Shoppers notice disappointing changes on one ALDI fan favourite
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When buying essentials, shoppers often gravitate to tried and tested items for their reliability.
However, changes are inevitable, as seen on a popular product on the shelves of budget retailer ALDI.
The alteration, while seemingly minor, sparked a conversation about the importance of product design and customer satisfaction.
The product in question is the Goliath Baking Paper—a staple in many Australian kitchens.
The baking paper's serrated edge, used for tearing sheets off, has been moved from the bottom of the box to the edge of the lid.
This design tweak has caused quite a stir among its users and ALDI's customer base.
Content creator and ALDI shopper Kylie voiced her disappointment on social media.
'I have wondered lately whether the person who thought it was a good idea to change the cutter to the lid still has a job in design and innovation,' she asked as she showed how difficult it was to cut the paper against the lid.
Other users also found the new design less user-friendly.
According to reports, the decision to move the cutter was made to align with global standards, as most brands place the cutter on the lid.
The said change was implemented six months ago but only became noticeable recently as the new boxes hit ALDI's shelves.
This is not the first time ALDI's baking paper has become a hot topic.
Some shoppers noticed a decline in quality, claiming that the paper now sticks to food more than it used to.
'So disappointed about the change of quality,' one customer lamented on social media.
'It didn't used to be like that. I previously had a big roll and it was fantastic,' another shared.
Despite the baking paper controversy, ALDI has been making strides in other areas.
The supermarket recently partnered with Tony's Chocolonely, a Dutch chocolatier known for its commitment to sustainable cocoa farming.
Together, they launched the Choceur CHOCO CHANGER, a line of ethically sourced chocolate blocks.
ALDI became the first Australian supermarket to join Tony's Chocolonely's advocacy, as the chocolate range adhered to the company's five sourcing principles.
The Choceur CHOCO CHANGER collection includes three chocolate blocks priced at $3.99 each.
This is a significant saving compared to Tony's Chocolonely bars, which retail for $8 at competitors such as Coles and Woolworths.
While the changes on the baking paper ruffled some feathers, it's clear that ALDI is committed to making a positive impact where it counts.
Have you noticed the new design of the baking paper? What are your thoughts on ALDI's Choceur CHOCO CHANGER chocolates? Share your thoughts and stories with us in the comments section below!
However, changes are inevitable, as seen on a popular product on the shelves of budget retailer ALDI.
The alteration, while seemingly minor, sparked a conversation about the importance of product design and customer satisfaction.
The product in question is the Goliath Baking Paper—a staple in many Australian kitchens.
The baking paper's serrated edge, used for tearing sheets off, has been moved from the bottom of the box to the edge of the lid.
This design tweak has caused quite a stir among its users and ALDI's customer base.
An ALDI shopper pointed out the difference between the old and new baking paper packaging. Image Credit: Instagram/The Organised Life
Content creator and ALDI shopper Kylie voiced her disappointment on social media.
'I have wondered lately whether the person who thought it was a good idea to change the cutter to the lid still has a job in design and innovation,' she asked as she showed how difficult it was to cut the paper against the lid.
Other users also found the new design less user-friendly.
According to reports, the decision to move the cutter was made to align with global standards, as most brands place the cutter on the lid.
The said change was implemented six months ago but only became noticeable recently as the new boxes hit ALDI's shelves.
This is not the first time ALDI's baking paper has become a hot topic.
Some shoppers noticed a decline in quality, claiming that the paper now sticks to food more than it used to.
'So disappointed about the change of quality,' one customer lamented on social media.
'It didn't used to be like that. I previously had a big roll and it was fantastic,' another shared.
Despite the baking paper controversy, ALDI has been making strides in other areas.
The supermarket recently partnered with Tony's Chocolonely, a Dutch chocolatier known for its commitment to sustainable cocoa farming.
Together, they launched the Choceur CHOCO CHANGER, a line of ethically sourced chocolate blocks.
ALDI became the first Australian supermarket to join Tony's Chocolonely's advocacy, as the chocolate range adhered to the company's five sourcing principles.
The Choceur CHOCO CHANGER collection includes three chocolate blocks priced at $3.99 each.
This is a significant saving compared to Tony's Chocolonely bars, which retail for $8 at competitors such as Coles and Woolworths.
While the changes on the baking paper ruffled some feathers, it's clear that ALDI is committed to making a positive impact where it counts.
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