Shoppers in awe with Target's $70 designer dupe: 'It literally looks the same'

In the world of fashion, the thrill of finding a stylish bargain that draws inspiration from high-end designer pieces is unmatched.

It's a moment of victory for savvy shoppers, especially when the find is a fraction of the price of its luxury counterpart.

This is precisely the kind of win that set Australian Target customers abuzz with excitement.


Target Australia became the talk of the town once again with its $70 Cold-Shoulder Ruffle Midi Dress.

The kicker is that it bears a striking resemblance to a popular $495 design by luxury fashion label Aje.

The discovery sparked a conversation about the value of designer labels versus their more affordable 'dupes'.


compressed-Target dress.jpeg
Target's dress (left) had some similarities with the Aje dress (right). Image Credits: Target, Aje


A mum shared her astonishment online after stumbling upon Target's version.

'I just came into Target. Please tell me why they have the dress that I bought from Aje for $500?' she asked in a post.

'It literally looks the same as my Aje one,' she exclaimed.

'It's only $70. I paid close to $500. Obviously, the dresses are a little different, but come on. The quality and material are very different, but it is still a good dupe. Go Target.'


Both dresses feature a pastel pink hue, a V-neckline, ruffles, and adjustable straps, adding to their charm.

However, Target's iteration comes with an off-the-shoulder sleeve design that accentuates the waist.

Meanwhile, Aje's version boasts layers of ruffles for a flowy silhouette.

Fashion enthusiasts believed that despite Aje's unique statement pieces, the Target dress did the job well.

'I have both dresses, and I can assure you the Aje is nicer. However, I've gotten equally as many compliments on the cheaper option from Target,' one shopper revealed.

'If it makes you feel any better, they are significantly different. I think yours is worth the extra price,' another fashion fan said.

'Yours is much nicer; you can't compare the quality. You are paying $500 for better fabric, better quality control, and a better fit but also a brand name.'


Yet, many shoppers believe that Target's dress is more than just an alternative—it is also a standout piece in its own right.

'The Target one looks better,' a customer commented.

'Target's is so much nicer. Everyone in Australia wears Aje. I don't get it,' another said.

The conversation around Target's dress extended beyond the comparison with Aje.

It's a testament to the department store's recent success in offering stylish and quality clothing options.

'My wardrobe is now mostly Target, worth every cent, and quality tends to be great too,' a satisfied customer stated.

Target's $70 dupe should be a reminder that style does not have to come with a steep price tag.

Whether you're attending a special event or want to add a touch of elegance to your wardrobe, Target's $70 pink ruffle dress is a budget-friendly option that doesn't skimp on style.
Key Takeaways

  • Target Australia introduced a stunning pink ruffle dress selling for $70, which many consider as a 'dupe' for a similar designer dress priced at $495.
  • The affordable dress received praise for its striking resemblance to the expensive Aje dress. However, the differences in quality and material were also acknowledged.
  • Customers appreciated the budget-friendly options available at Target, with many preferring it over the pricey designer dress.
  • Fashion-conscious Target shoppers expressed their satisfaction with the store's clothing range, highlighting the value and quality of their purchases.
Have you found any incredible designer dupes at bargain prices recently? Share your finds and thoughts about fashion with us in the comments below!
 

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