Shoppers freak out over weird detail in this $6 Kmart product: ‘Great marketing’

In online shopping, where convenience reigns supreme, it's not uncommon for a product's reality to differ slightly from its glossy online image.

But an eagle-eyed shopper has spotted something that turns a mundane browsing session into a source of unexpected amusement.

This was precisely the case with a recent Kmart find that has left shoppers both puzzled and tickled.



A vigilant customer, while perusing Kmart's website, stumbled upon a curious anomaly in the listing for a seemingly straightforward household item—the 4 Pack Broom Holder, retailing for $6.

The product, which boasts a solid 4.3-star rating and has been lauded for its utility, contained a peculiar detail that did not escape the shopper's notice.


Screenshot 2024-08-28 at 11.17.43 AM.png
One of the broom holders shown on Kmart’s website appeared to have grey paint on it. Credit: Kmart


Taking to social media, the shopper shared a snapshot of the product page, highlighting that one of the broom holders appeared to have been through the wars before its photo op.

'Is it just me, or...Has the hook at the back already been used, stripped the paint off the wall and then had its photo taken?' she queried, pointing out the grey paint visible on one of the holders.

The post quickly garnered attention, amassing hundreds of likes and sparking a flurry of comments from fellow shoppers.

Many found humour in the situation, suggesting that the detail was a 'true to life' representation of the product's strength and potential for wall damage.

'I guess it’s their way of showing you how strong they really are. Great marketing,' one commenter joked, while another quipped, 'Well, I guess they’re just showing a true comparison.'



Others shared their own experiences with the product, with one user posting a photo of their wall, marked by the telltale signs of a broom holder's grip.

'Hey, at least they show what they do. My wall has so many spots ripped off because of these,' they lamented.

Despite the mixed reactions, plenty of customers stood by the product's effectiveness. Reviews on Kmart's website praised the broom holders for being 'super strong’, 'easy to install’, and 'great value for money’.

One satisfied customer shared, 'I've had these up for over a year now, and I have heavy brooms/mop hung on there, and they have held on so well.'



However, alternative solutions were proposed for those wary of wall damage. Some shoppers recommended the Command Broom Gripper, available at Kmart for $9.

Although slightly pricier, this product has garnered more favourable reviews for its wall-friendly design. 'I’ve got the Command ones and can confirm they’ve been in my laundry for almost 3 years with no dramas,' a shopper endorsed.

The conversation around the Kmart broom holder highlights a broader discussion about the importance of product quality and the trust we place in online images. It also underscores the value of community feedback, where real-world experiences can inform and guide our purchasing decisions.

For those intrigued by the viral sensation, social media personality Charley (@thisgirldiys) demonstrated the Command Broom Gripper in action, attracting over 600,000 views.

Her video showcased a quick and easy storage solution that can be implemented behind doors or inside cupboards, keeping cleaning tools neatly out of sight.

You can watch her video below:


Credit: @thisgirldiys / TikTok

Key Takeaways
  • A social media user found a humorous detail in Kmart's online listing for a 4 Pack Broom Holder, where one appeared to have paint on it from previous use.
  • The discovery led to a lively discussion on Facebook, with many users sharing their experiences of the product damaging their walls.
  • Some shoppers praised the broom holder for being strong and good value, while others suggested alternative products like the Command Broom Gripper.
  • Kmart received both criticism and commendation for the product, with the incident sparking recommendations for alternative items that may be more wall-friendly.
Have you had similar experiences with products that didn't quite live up to their online promise? Or perhaps you've found a hidden gem that exceeded expectations? Share your stories in the comments below!
 
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