Shoppers break law using trending supermarket trick without realising

If you’ve ever wandered the aisles of Woolies or Coles, you’ve probably glanced at those bright yellow sale tags and thought nothing of them—other than maybe celebrating a cheeky bargain.

But a recent revelation about these price tags has sent shockwaves through the internet, and it comes with a stern warning: what seems like harmless fun could actually land you in hot water!


Let’s set the scene: a social media user, @jazzyjm07, recently posted a video that’s gone viral, showing herself peeling back the yellow sale tags at Woolworths to reveal that—surprise!—they’re just stickers.

'So they have always just been stickers?' she marvels, clearly gobsmacked.


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Woolworths yellow sale tags have been revealed as stickers, sparking surprise and online debate. Credit: @jazzyjm07 / TikTok


The internet, as it does, exploded with reactions. Some were equally shocked, while others rolled their eyes and wondered what people thought was holding them up—magic? Magnets? The power of positive thinking?

But here’s where things get serious. While it might seem harmless, supermarket staff and legal experts are urging shoppers not to turn this into a trend.

Peeling off or moving these stickers isn’t just a nuisance for the hardworking staff (who are already juggling a million things on minimum wage), it could also be considered vandalism or even retail fraud.


One staff member pleaded in the comments, 'Omg noooo pls don’t do this—sincerely, a person who has to put them up/take them down.'

Another added, 'They’re impossible to get off most surfaces.'

And if you’ve ever tried to scrape a stubborn sticker off a window or shelf, you’ll know exactly what they mean!

Beyond the inconvenience, there’s a practical side too. Those price tags aren’t just for show—they help shoppers keep track of specials and budget accordingly.

If they’re missing or misplaced, it can make life a lot harder for everyone, especially those of us who like to keep a close eye on our spending.


Now, here’s where things get a bit more serious. According to Aussie lawyer Avinash Singh, tampering with these stickers could actually be a criminal offence.

'Sticking down the tags in a store could result in criminal prosecution,' he said.

Under Section 195 of the Crimes Act 1900, malicious damage to property carries a maximum penalty of five years’ imprisonment.

That’s right—five years! The law says that if you alter the physical integrity of property (like removing or moving a sticker), you could be in trouble.

And it doesn’t stop there if you move a sticker to cover or switch tags—say, to score a discount on a more expensive item—that’s considered retail fraud.

Under Section 192E of the Crimes Act, attempting to cause financial disadvantage by deception dishonestly is a serious offence.


For those of us who remember the 'good old days,' you might recall that price tags used to be paper tickets tucked under a clear flap.

But as supermarkets have modernised, stickers have become the norm. They’re quick to put up, easy to spot, and (in theory) simple to remove when the sale ends.

But as we’ve seen, they’re not easy to peel off without leaving a mess or causing staff headaches.

So, next time you’re tempted to peel back a price tag out of curiosity, remember: it’s not worth the hassle.

Not only could you be making life harder for supermarket staff and fellow shoppers, but you could also be risking a criminal record.

And let’s be honest, none of us want to explain to the grandkids that we got in trouble for a supermarket sticker!
Key Takeaways
  • Shoppers have discovered that Woolworths’ yellow sale tags are actually stickers, not just paper tickets, sparking surprise and debate online.
  • Woolworths staff and customers have urged people not to peel off or move the stickers, as it creates extra work for employees and makes price checking harder for shoppers.
  • Tampering with or moving price tags in stores could be considered reckless vandalism or malicious damage to property under Australian law, and may even result in criminal charges or prosecution.
  • Switching or incorrectly placing price stickers to deceive could be treated as retail fraud and dishonestly causing financial disadvantage, attracting further legal penalties.
Did you know those yellow tags were stickers all along? Have you ever seen someone tampering with them in-store? Or maybe you’ve got a funny story about a supermarket mishap? Share your thoughts and experiences in the comments below.

Read more: Colourful price tags at stores trick shoppers into paying more
 

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I believe that each special yellow sticker has a fine print code below its sale price, that identifies the actual product that is on sale. Meaning that the customer can not just move the special yellow sticker on to another item, as the code will show up on the scanner with the correct item that is on sale. 🙏🦋
 
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I believe that each special yellow sticker has a fine print code below its sale price, that identifies the actual product that is on sale. Meaning that the customer can not just move the special yellow sticker on to another item, as the code will show up on the scanner with the correct item that is on sale. 🙏🦋
Absolutely correct - some places have their specials in combination with a barcode which reveals to (vigilant) staff on cash registers that the item scanned is not what the barcode reads.
 
To all the people whining about SDC boo hoo old stories etc. The people at SDC put a lot of time and effort to make these news letters you don’t like an article don’t read it or just opt out of your subscription. Have a nice day everyone.
 
Don't talk to me re special at woollies.
I went in store after a long trip to bur about 12 items were half price.I got there and not one was priced on shelf.
After enquiring I was informed that those specials were only for on line shipping when I asked why didn't they want us in store she said I don't know I have never put in an order myself.I asked what I had to do to order these products on line .She said don't know never done one.
I asked was there a minimum order total was there a charge was it free if you picked up.....same answer....don't know... SHE WAS WORKING BEHIND THE CUSTOMER SERVICE COUNTER!!


I LITERALLY LEFT THE STORE WITHOUT BEING ABLE TO SHOP FIR THE ITEMS I WANTED AS ALL THE WORKERS LOOKED ON NOT DOING MUCH AS STORE WAS EMPTY.DO YOU BLAME THE STORE FOR BEING EMPTY.APPARENTL WE GET PENALISED FOR SHOPPING IN PERSON.CAN ANY SDC MEMBER GIVE MF DOME CLARIFICATION PLEASE.THANKS IN ADVANCE
 
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Don't talk to me re special at woollies.
I went in store after a long trip to bur about 12 items were half price.I got there and not one was priced on shelf.
After enquiring I was informed that those specials were only for on line shipping when I asked why didn't they want us in store she said I don't know I have never put in an order myself.I asked what I had to do to order these products on line .She said don't know never done one.
I asked was there a minimum order total was there a charge was it free if you picked up.....same answer....don't know... SHE WAS WORKING BEHIND THE CUSTOMER SERVICE COUNTER!!


I LITERALLY LEFT THE STORE WITHOUT BEING ABLE TO SHOP FIR THE ITEMS I WANTED AS ALL THE WORKERS LOOKED ON NOT DOING MUCH AS STORE WAS EMPTY.DO YOU BLAME THE STORE FOR BEING EMPTY.APPARENTL WE GET PENALISED FOR SHOPPING IN PERSON.CAN ANY SDC MEMBER GIVE MF DOME CLARIFICATION PLEASE.THANKS IN ADVANCE
I’ve never had such inadequate service from any supermarket. Hopefully an SDC member or two can give you some answers. I’ve only ever shopped in person. Good luck 👍🏻
 
I have regularly removed "special" labels at supermarkets, and on a couple of occasions, have seen a huge error in favour of the supermarket. Am I committing an act of vandalism? No way!

Who is going to arrest me for such an action? NOBODY AT ALL!

And good luck in a magistrate's court!! Such a "charge" would be laughed out of court!! :ROFLMAO: :ROFLMAO: :ROFLMAO:
 
Don't talk to me re special at woollies.
I went in store after a long trip to bur about 12 items were half price.I got there and not one was priced on shelf.
After enquiring I was informed that those specials were only for on line shipping when I asked why didn't they want us in store she said I don't know I have never put in an order myself.I asked what I had to do to order these products on line .She said don't know never done one.
I asked was there a minimum order total was there a charge was it free if you picked up.....same answer....don't know... SHE WAS WORKING BEHIND THE CUSTOMER SERVICE COUNTER!!


I LITERALLY LEFT THE STORE WITHOUT BEING ABLE TO SHOP FIR THE ITEMS I WANTED AS ALL THE WORKERS LOOKED ON NOT DOING MUCH AS STORE WAS EMPTY.DO YOU BLAME THE STORE FOR BEING EMPTY.APPARENTL WE GET PENALISED FOR SHOPPING IN PERSON.CAN ANY SDC MEMBER GIVE MF DOME CLARIFICATION PLEASE.THANKS IN ADVANCE
Dear member havingadoggyday, thankyou for your post. Have you tried calling the head office for Woollies to let them know about the issues you mentioned in your post. The manager's at the head office probably have no idea that Woollies staff are not able to assist customers do to their lack of knowledge, in the area of on line shopping and items on special. Wishing you a pleasant evening, God bless, 🙏🦋
 
Could may be the operative word. There has been much spoken about price gouging by the big supermarkets recently and it’s natural that people will be inquisitive about price in these competitive times. It would be interesting to see what the result would be if someone was charged and taken to Court with this offence
 

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