Shoppers baffled by Kmart's bizarre storage trick—why is everyone asking if she's trapped?
- Replies 3
Kmart, the beloved budget-friendly retail giant, is no stranger to offering ingenious solutions for everyday problems.
One of their latest products is designed to be a godsend for those grappling with the challenge of drying clothes in cramped quarters, and following good reviews, it's clear that many have found it to be a clever addition to their laundry arsenal.
However, a recent promotional video from Kmart has left some customers scratching their heads in bewilderment.
The video, posted on the official Kmart social media page—intended to showcase the ease of using the Behind the Door Airer ($15)—inadvertently sparked a wave of confusion among viewers.
It demonstrated how the airer can be effortlessly mounted over a door, held securely in place by built-in magnets.
The concept is simple: provide a space-saving solution for drying clothes without the need for bulky racks or outdoor lines.
'Might be a blonde moment but if you have the door closed while in the laundry, and you have it all set up with clothes in it how do you open the door to get inside the house?' one viewer pondered.
Another humorously inquired, 'Isn’t she stuck in the room now?'
‘Is she just going to stand in the laundry waiting for the clothes to dry?’ a third asked.
Many others concurred that the Kmart video had misconstrued the situation, contending that even if she managed to exit the room, opening the door would result in the hanger causing damage to the wall.
‘This works until you open the door, then the great idea is no more. Stuck in the wall!’ someone asserted.
Despite the puzzling detail in the video, many Kmart fans rushed to the product's defence, sharing their own positive experiences.
'I have this hanging on my back door, we don't use the door and it is brilliant for items that can't go in the dryer,' one satisfied customer shared.
Another praised its versatility, saying, 'I’m using it to hang items to dry on hangers like dresses and shirts. It folds away neatly when not in use.'
The product's portability also received accolades, with some customers highlighting its usefulness for camping and caravanning trips, thanks to its compact, easy-to-store design.
This isn't the first time Kmart's laundry solutions have inspired creativity among its customers.
Earlier this year, the retailer's Deluxe Laundry Airing Station ($79) was the subject of a trick that made the rounds.
Resourceful shoppers dismantled the clothes airer and repurposed parts of it to create a wall-mounted drying space that could be neatly tucked away when not in use.
'Possibly my favourite and most practical Kmart hack so far,' a proud DIYer boasted on social media.
‘Kmart deluxe clothes airer works perfectly mounted to the wall in my laundry, with a central heating vent underneath.'
And it seems they've listened to their customers' needs, and delivered a product that, when mounted correctly, hits the mark.
Have you encountered this curious conundrum with the Behind the Door Airer? Or have you found a way to make this quirky contraption work in your space? Share your thoughts and experiences in the comments below.
One of their latest products is designed to be a godsend for those grappling with the challenge of drying clothes in cramped quarters, and following good reviews, it's clear that many have found it to be a clever addition to their laundry arsenal.
However, a recent promotional video from Kmart has left some customers scratching their heads in bewilderment.
The video, posted on the official Kmart social media page—intended to showcase the ease of using the Behind the Door Airer ($15)—inadvertently sparked a wave of confusion among viewers.
It demonstrated how the airer can be effortlessly mounted over a door, held securely in place by built-in magnets.
The concept is simple: provide a space-saving solution for drying clothes without the need for bulky racks or outdoor lines.
Shoppers were confused after noticing a detail on the promotional video released by Kmart for its Behind the Door Airer ($15). Credits: Facebook / Kmart Australia
'Might be a blonde moment but if you have the door closed while in the laundry, and you have it all set up with clothes in it how do you open the door to get inside the house?' one viewer pondered.
Another humorously inquired, 'Isn’t she stuck in the room now?'
‘Is she just going to stand in the laundry waiting for the clothes to dry?’ a third asked.
Many others concurred that the Kmart video had misconstrued the situation, contending that even if she managed to exit the room, opening the door would result in the hanger causing damage to the wall.
‘This works until you open the door, then the great idea is no more. Stuck in the wall!’ someone asserted.
Despite the puzzling detail in the video, many Kmart fans rushed to the product's defence, sharing their own positive experiences.
'I have this hanging on my back door, we don't use the door and it is brilliant for items that can't go in the dryer,' one satisfied customer shared.
Another praised its versatility, saying, 'I’m using it to hang items to dry on hangers like dresses and shirts. It folds away neatly when not in use.'
The product's portability also received accolades, with some customers highlighting its usefulness for camping and caravanning trips, thanks to its compact, easy-to-store design.
This isn't the first time Kmart's laundry solutions have inspired creativity among its customers.
Earlier this year, the retailer's Deluxe Laundry Airing Station ($79) was the subject of a trick that made the rounds.
Resourceful shoppers dismantled the clothes airer and repurposed parts of it to create a wall-mounted drying space that could be neatly tucked away when not in use.
'Possibly my favourite and most practical Kmart hack so far,' a proud DIYer boasted on social media.
‘Kmart deluxe clothes airer works perfectly mounted to the wall in my laundry, with a central heating vent underneath.'
And it seems they've listened to their customers' needs, and delivered a product that, when mounted correctly, hits the mark.
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