Shoppers are going crazy for this phenomenon—discover surprising reason behind lines!
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A familiar scene in a busy shopping centre unfolds—long queues of eager customers waiting for something special.
It’s not a sale or an event drawing the crowds but a tempting treat that has captured everyone's attention.
The growing buzz has made it a must-visit spot for sweet tooth seekers.
The story of Brooki Bakehouse is one of those heartwarming tales of local success that we at the Seniors Discount Club love to share.
Founded in 2022 by Brooke Bellamy, a former freelance travel writer passionate about baking, the business has risen from a quiet start to social media stardom.
Bellamy's inspiration came from her mother's baking, and after a decade of writing and travelling, she decided to plant her roots in Brisbane with her fiancé and start the bakehouse.
The first eight months were initially slow for Brooki Bakehouse, but Bellamy's persistence and savvy use of social media turned the tide.
The business's chunky cookies and macarons quickly became internet sensations, and the bakehouse itself was nominated for the 2024 TikTok Business of the Year award.
Although the award went to skincare brand Kaladé, the nomination speaks volumes about the bakery's impact on the local and online community.
The recent opening of Brooki Bakehouse's latest store in Westfield Chermside has been met with an incredible response.
A social media user, Slatsattack, captured the scene and shared an image of the lengthy queue, sparking a debate among social media users about whether the wait was worth it.
Opinions were split, with some praising the quality and novelty of the treats while others balked at the idea of waiting in line for food.
One commenter reminisced about their experience, saying, 'Had them once last year, waited for about a half-hour. [It's] pricey but worth the wait. I also got the cookbook. Also worth it.'
Another user highlighted the positive aspect of a Brisbane small business thriving in the current economic climate.
On the other hand, some expressed their aversion to queues, with one stating, 'Maybe I am old and grumpy, but I just don’t understand why you would do this for a cookie.'
Yet, another countered, 'Australia is generally short on quality options and diversity of decent food choice...don’t mind paying a bit more for novelty, something decent and a local Aussie business.'
A spokesperson for Brooki Bakehouse acknowledged the constant queues since the store's opening, attributing the success to the hard work of their team, both in the central kitchen in Fortitude Valley and the retail team at Chermside.
The warm welcome from the local Brisbane crowd has been overwhelming, and the brand is grateful for the ongoing support.
The phenomenon of Brooki Bakehouse is a testament to the power of quality products and the support of a community that values local businesses.
It's a reminder that sometimes, the best things in life are worth waiting for—even if it's just for a cookie.
Credit: YouTube
Have you ever been in a queue for something others might not understand? Or you've discovered a local gem that's worth the wait. Feel free to share your stories with us in the comments below.
It’s not a sale or an event drawing the crowds but a tempting treat that has captured everyone's attention.
The growing buzz has made it a must-visit spot for sweet tooth seekers.
The story of Brooki Bakehouse is one of those heartwarming tales of local success that we at the Seniors Discount Club love to share.
Founded in 2022 by Brooke Bellamy, a former freelance travel writer passionate about baking, the business has risen from a quiet start to social media stardom.
A long queue at Westfield Chermside highlighted the popularity of Brooki Bakehouse’s chunky cookies and macarons. Credit: Reddit
Bellamy's inspiration came from her mother's baking, and after a decade of writing and travelling, she decided to plant her roots in Brisbane with her fiancé and start the bakehouse.
The first eight months were initially slow for Brooki Bakehouse, but Bellamy's persistence and savvy use of social media turned the tide.
The business's chunky cookies and macarons quickly became internet sensations, and the bakehouse itself was nominated for the 2024 TikTok Business of the Year award.
Although the award went to skincare brand Kaladé, the nomination speaks volumes about the bakery's impact on the local and online community.
The recent opening of Brooki Bakehouse's latest store in Westfield Chermside has been met with an incredible response.
A social media user, Slatsattack, captured the scene and shared an image of the lengthy queue, sparking a debate among social media users about whether the wait was worth it.
Opinions were split, with some praising the quality and novelty of the treats while others balked at the idea of waiting in line for food.
One commenter reminisced about their experience, saying, 'Had them once last year, waited for about a half-hour. [It's] pricey but worth the wait. I also got the cookbook. Also worth it.'
Another user highlighted the positive aspect of a Brisbane small business thriving in the current economic climate.
On the other hand, some expressed their aversion to queues, with one stating, 'Maybe I am old and grumpy, but I just don’t understand why you would do this for a cookie.'
Yet, another countered, 'Australia is generally short on quality options and diversity of decent food choice...don’t mind paying a bit more for novelty, something decent and a local Aussie business.'
A spokesperson for Brooki Bakehouse acknowledged the constant queues since the store's opening, attributing the success to the hard work of their team, both in the central kitchen in Fortitude Valley and the retail team at Chermside.
The warm welcome from the local Brisbane crowd has been overwhelming, and the brand is grateful for the ongoing support.
The phenomenon of Brooki Bakehouse is a testament to the power of quality products and the support of a community that values local businesses.
It's a reminder that sometimes, the best things in life are worth waiting for—even if it's just for a cookie.
Credit: YouTube
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