Shopper revives old Coles advertisement: Here’s what you can get for $10 today
- Replies 12
Grocery shopping has become difficult for many Australians as prices are ever-increasing, and it can be overwhelming to try to keep up with the costs.
Recent reminders of an old advertisement from Coles expose just how much of a price jump we've experienced in a few short years–a stark contrast to what we were dealing with not too long ago.
It was 2017 when the ‘Feed Your Family’ campaign was launched, accompanied by Curtis Stone and innovative $10 meals.
But now, a shopper has put a new perspective on the situation–showing what $10 will get you these days. They posted the items in a series of videos on social media.
In one video, the shopper got Helga’s Traditional Wholemeal bread for $4.90 and a jar of Nutella for $6.20, two items that total $11.10.
They also bought a $6.50 lettuce and a Saxa Table Salt Shaker for $4.50, which amounts to $11.
The shopper didn’t stop there. They also bought a $6 Red Rock Deli Potato Chips (priced $6.30 on the Coles website) and $3.80 MasterFoods Tomato Sauce, a pre-made sandwich for $9 with a $1.15 bottle of water, a $9.40 Milo Energy drink, and Vegemite for $9.40.
The videos garnered a lot of interest on social media, with some begging for the creator to do more.
‘All meals are struggle meals,’ one viewer commented.
‘Coles has been super quiet with their $10 feed your whole family deals,’ another person noted.
A third user said: ‘I’d love Coles to explain why my groceries have more than doubled in the last few years while their profits have been through the roof.’
The original poster even went further as to recreate one of Curtis Stone's $10 recipes.
They purchased 500g of Coles mince for $9, an onion, some garlic, two carrots and 300g of Coles brand sliced mushrooms for $6.50.
All that came to a shocking $20.80–double the original desired amount! Even if the pasta were switched out for a subsidised $1 Coles brand fettuccine, it would total $19.20–way off the original $10 budget.
You can watch the video here:
It has become quite clear that the cost of groceries has gone off the charts. According to the Consumer Price Index (CPI) report of June 2023, the highest annual inflation was experienced with dairy products (15.2 per cent) and bread and cereal products (11.6 per cent).
Even looking at the fresh aisle doesn't tell the full story, as the cost of meat and seafood rose 3.5 per cent, and fruit and veggies rose 1.6 per cent.
The cost of meals out and takeaway food also saw a 7.7 per cent increase, while non-alcoholic beverages experienced a hike of 8.6 per cent, and grocery prices overall shot up 7.5 per cent.
To put this into perspective, Finder’s Consumer Sentiment Tracker found that the average Aussie household spent $188/week on groceries in August 2023–a sharp increase from $170 per week 12 months prior. That’s almost $1,000 extra out of the pocket of the average household in a year!
According to the tracker, 40 per cent of Aussies have groceries in their top three most stressful expenses.
So, what can you do to keep your grocery bills low and still get the food you need?
First, stay true to your grocery list. It's all too easy to grab an 'end of the aisle discount buy' every now and again, but unless you actually need it, you're still losing money with each buy– regardless of its promotion status.
Second, make the most of loyalty programs and rewards. If you're already buying groceries, you might as well earn points from your spending if you can. Some retailers, like Woolworths, offer Members-only pricing, which gives shoppers a lower price on certain items.
Finally, it might be worthwhile to change your routine and shop around. Look for cheaper alternatives at farmers markets, fruit marts and discount stores like ALDI. While it's nice to have one-stop convenience, sometimes it's worth it to save a bit of cash.
What do you think of this story, members? Do you have other tips to save on grocery bills? Share them in the comments below!
Recent reminders of an old advertisement from Coles expose just how much of a price jump we've experienced in a few short years–a stark contrast to what we were dealing with not too long ago.
It was 2017 when the ‘Feed Your Family’ campaign was launched, accompanied by Curtis Stone and innovative $10 meals.
But now, a shopper has put a new perspective on the situation–showing what $10 will get you these days. They posted the items in a series of videos on social media.
In one video, the shopper got Helga’s Traditional Wholemeal bread for $4.90 and a jar of Nutella for $6.20, two items that total $11.10.
The shopper showed what they could get for $10 at Coles. Credit: @apostolucky/TikTok
They also bought a $6.50 lettuce and a Saxa Table Salt Shaker for $4.50, which amounts to $11.
The shopper didn’t stop there. They also bought a $6 Red Rock Deli Potato Chips (priced $6.30 on the Coles website) and $3.80 MasterFoods Tomato Sauce, a pre-made sandwich for $9 with a $1.15 bottle of water, a $9.40 Milo Energy drink, and Vegemite for $9.40.
The shopper also bought a pre-made sandwich with a bottle of water (total of $10.15) and Milo Energy Drink, which cost $9.40. Credit: @apostolucky/TikTok
The videos garnered a lot of interest on social media, with some begging for the creator to do more.
‘All meals are struggle meals,’ one viewer commented.
‘Coles has been super quiet with their $10 feed your whole family deals,’ another person noted.
A third user said: ‘I’d love Coles to explain why my groceries have more than doubled in the last few years while their profits have been through the roof.’
The original poster even went further as to recreate one of Curtis Stone's $10 recipes.
They purchased 500g of Coles mince for $9, an onion, some garlic, two carrots and 300g of Coles brand sliced mushrooms for $6.50.
All that came to a shocking $20.80–double the original desired amount! Even if the pasta were switched out for a subsidised $1 Coles brand fettuccine, it would total $19.20–way off the original $10 budget.
You can watch the video here:
It has become quite clear that the cost of groceries has gone off the charts. According to the Consumer Price Index (CPI) report of June 2023, the highest annual inflation was experienced with dairy products (15.2 per cent) and bread and cereal products (11.6 per cent).
Even looking at the fresh aisle doesn't tell the full story, as the cost of meat and seafood rose 3.5 per cent, and fruit and veggies rose 1.6 per cent.
The cost of meals out and takeaway food also saw a 7.7 per cent increase, while non-alcoholic beverages experienced a hike of 8.6 per cent, and grocery prices overall shot up 7.5 per cent.
To put this into perspective, Finder’s Consumer Sentiment Tracker found that the average Aussie household spent $188/week on groceries in August 2023–a sharp increase from $170 per week 12 months prior. That’s almost $1,000 extra out of the pocket of the average household in a year!
According to the tracker, 40 per cent of Aussies have groceries in their top three most stressful expenses.
So, what can you do to keep your grocery bills low and still get the food you need?
First, stay true to your grocery list. It's all too easy to grab an 'end of the aisle discount buy' every now and again, but unless you actually need it, you're still losing money with each buy– regardless of its promotion status.
Second, make the most of loyalty programs and rewards. If you're already buying groceries, you might as well earn points from your spending if you can. Some retailers, like Woolworths, offer Members-only pricing, which gives shoppers a lower price on certain items.
Finally, it might be worthwhile to change your routine and shop around. Look for cheaper alternatives at farmers markets, fruit marts and discount stores like ALDI. While it's nice to have one-stop convenience, sometimes it's worth it to save a bit of cash.
What do you think of this story, members? Do you have other tips to save on grocery bills? Share them in the comments below!
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