Shopper calls out Coles for ‘hidden’ display, receives backlash from other customers
- Replies 22
Father's Day is a time to celebrate the special men in our lives who have contributed so much to our upbringing or our child's upbringing. It's a day to show our appreciation for all they've done for us - whether it's our biological fathers, fathers of our children, stepfathers, foster fathers, adoptive fathers, or any other father figure who has played a significant role in our lives.
Last Sunday, we celebrated Father's Day here in Australia and we're sure some of our members felt the warmth and love of your children and grandchildren who spent time with you on this special day.
While this celebration is full of joy and good times to be had, it also brings with it some pesky (or petty, rather) issues that can become a nuance to the spirit of this holiday…
A dad in Adelaide has criticised Coles for having a 'hidden' Father's Day display at his local store, expressing his disappointment and pointing out that the store's Mother's Day gift selection in May was larger than the Father's Day display.
Airing his frustration on Facebook, the man also asserted that the Mother's Day exhibit took up three bays and was located at the front of the store, while the Father's Day area was placed in the 'back aisle with no focus or attention'.
The shopper said that Coles’ ‘hidden’ Father’s Day display made him feel lesser. Credit: Facebook.
The parent expressed his disappointment at being made to feel 'less' in his post, which included pictures of the two displays.
He wrote: 'Father’s Day v Mother’s Day?'
'Why is it that we are hidden at the back aisle with no focus or attention?'
'One month ago it was homewares on display, last weekend you put footy finals on display.'
'Yet Mother’s Day for a month leading up to it has three full bays on full display.'
'Father’s Day is just as important as Mother’s Day.'
'So why are we made to feel less than?'
The post has prompted other social media users to criticise the dad, with some leaving nasty comments that are not suitable for publication.
One user wrote: 'Frankly if you feel ‘less than’ and not as important because of how much shelf space a supermarket devotes to a contrived celebration day it’s more of a “you” thing than a “them” thing.'
'It’s not about equality, it’s about economic reality. We spend significantly more on Mother’s Day than we do for Father’s Day, thus it gets more space.'
The dad compared the Father’s Day display with the setup for Mother’s Day celebration, claiming that the store did not advocate for ‘gender equality’ for its indifference towards fathers. Credit: Facebook.
The original poster, however, didn't take the criticism lying down and insisted that it was crucial to 'raise awareness to equality'.
He said: 'This just sums up why men don’t speak out, yet R U OK? day is just on the horizon - a day that started out for mental health, getting men to open up and speak out.'
'But when you do, you are shot down.'
'I’m thicker skinned than that, as hurtful as it can be.'
The claims have been refuted by a Coles representative, who noted that the supermarket offers a large selection of Father's Day presents available across many price points for sale.
The following are just a few of the 'Father's Day' items offered at Coles, Best Buys, and Liquorland:
While it's lovely to give gifts on Father's Day, we should also emphasise the spirit of the holiday by spending quality time with our loved ones. Whether it's going out for a meal, taking a hike together, or just sitting around and chatting, it's the time we spend together that truly counts.
So let's not get too caught up in the materialistic aspects of Father's Day this year. Instead, let's focus on what's really important: celebrating the dads in our lives and cherishing the time we have with them.
What are your thoughts on this? Better yet, for our members who are fathers or grandfathers, do you find this offensive? Do you think stores should also go all-out on their displays for Father's Day similar to the Mother's Day celebration?
Last Sunday, we celebrated Father's Day here in Australia and we're sure some of our members felt the warmth and love of your children and grandchildren who spent time with you on this special day.
While this celebration is full of joy and good times to be had, it also brings with it some pesky (or petty, rather) issues that can become a nuance to the spirit of this holiday…
A dad in Adelaide has criticised Coles for having a 'hidden' Father's Day display at his local store, expressing his disappointment and pointing out that the store's Mother's Day gift selection in May was larger than the Father's Day display.
Airing his frustration on Facebook, the man also asserted that the Mother's Day exhibit took up three bays and was located at the front of the store, while the Father's Day area was placed in the 'back aisle with no focus or attention'.
The shopper said that Coles’ ‘hidden’ Father’s Day display made him feel lesser. Credit: Facebook.
The parent expressed his disappointment at being made to feel 'less' in his post, which included pictures of the two displays.
He wrote: 'Father’s Day v Mother’s Day?'
'Why is it that we are hidden at the back aisle with no focus or attention?'
'One month ago it was homewares on display, last weekend you put footy finals on display.'
'Yet Mother’s Day for a month leading up to it has three full bays on full display.'
'Father’s Day is just as important as Mother’s Day.'
'So why are we made to feel less than?'
The post has prompted other social media users to criticise the dad, with some leaving nasty comments that are not suitable for publication.
One user wrote: 'Frankly if you feel ‘less than’ and not as important because of how much shelf space a supermarket devotes to a contrived celebration day it’s more of a “you” thing than a “them” thing.'
'It’s not about equality, it’s about economic reality. We spend significantly more on Mother’s Day than we do for Father’s Day, thus it gets more space.'
The dad compared the Father’s Day display with the setup for Mother’s Day celebration, claiming that the store did not advocate for ‘gender equality’ for its indifference towards fathers. Credit: Facebook.
The original poster, however, didn't take the criticism lying down and insisted that it was crucial to 'raise awareness to equality'.
He said: 'This just sums up why men don’t speak out, yet R U OK? day is just on the horizon - a day that started out for mental health, getting men to open up and speak out.'
'But when you do, you are shot down.'
'I’m thicker skinned than that, as hurtful as it can be.'
The claims have been refuted by a Coles representative, who noted that the supermarket offers a large selection of Father's Day presents available across many price points for sale.
The following are just a few of the 'Father's Day' items offered at Coles, Best Buys, and Liquorland:
- Giant Chocolate Doughnut, $7.50, available at Coles
- Superhero Mug Gift Box, $6, or Marvel Superhero Glass & Socks set, $15, available at Coles
- AFL/NRL Piggy Bank, $12.00, available at Coles
- Blaupunkt 50” UHD Android TV, $399, available at participating Coles Best Buy stores
- Decathlon Golf Set 7 Clubs Adult 100 Right-Handed Graphite, $399, available at Best Buys
- Kuchenprofi Arizona Barbecue 16 Piece Set, $129 set, available at Best Buys
- Wallaroo 3-in-1 Charcoal BBQ Smoker, $69, available at Best Buys
- ‘Dad Beer’, $12, available in packs of four at Liquorland and First Choice Liquor.
While it's lovely to give gifts on Father's Day, we should also emphasise the spirit of the holiday by spending quality time with our loved ones. Whether it's going out for a meal, taking a hike together, or just sitting around and chatting, it's the time we spend together that truly counts.
So let's not get too caught up in the materialistic aspects of Father's Day this year. Instead, let's focus on what's really important: celebrating the dads in our lives and cherishing the time we have with them.
What are your thoughts on this? Better yet, for our members who are fathers or grandfathers, do you find this offensive? Do you think stores should also go all-out on their displays for Father's Day similar to the Mother's Day celebration?
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, have a little tear!! Try giving birth buddy, looking after kids, shopping, cleaning, cooking, working full-time for years then being cast aside for your best friend!!
