Self-checkouts in supermarkets – love or hate?
Is it the end of grocery store checkout operators?
Early last month, a Victorian shopper shared a photo of a self-checkout in Coles Braybrook on the social news website Reddit, noting the lack of checkout operators. Weeks later, camera technology added to Woolworths’ self-serve registers has made its rounds online. Aussies are also sharing their experience shopping in major supermarkets without assistance, including online communities Whirlpool and OzBargain.
It seems that automated checkouts are slowly becoming the norm rather than the exception. Aussies, however, are divided on the technology.
A Redditor from Victoria shared an unmanned checkout counter in Coles, Braybook. Credit: Robot_Graffiti/Reddit
‘I'd prefer to use self-checkout as I don't want to hold up the manned queue if I have multiple small value gift cards to use,’ one Aussie said.
Another found it preferable over long queues and unfriendly shop workers: ‘How on earth can anyone be upset about ALDI introducing self-checkouts? Shopping at my local ALDI stores is a nightmare, with the endless queues, and some of the surliest check out people in the whole of Australia. Self-checkouts would be a vast improvement.’
Some shoppers would rather keep to themselves: ‘I prefer them. Hate small talk. And it's way quicker.’ (Many people share the sentiment, but did you know that there are studies proving workers actually benefit from small talk? Increased productivity, better listening skills, and belongingness are just some of the advantages.)
Meanwhile, other customers see the benefit for retail workers who often have to deal with unpleasant customers: ‘I think there’s a whole other aspect people aren’t seeing: the amount that staff get abused. I’m noticing more and more staff are wearing safety cameras at Coles and Woolworths.’ The National Retail Association says that 88% of workers experience abuse from customers.
However, many others are not as thrilled.
One Aussie said: ‘Unless I have only one or two things to check out, I always go to a manned checkout. I will change when I get the 5% staff discount.’
Another felt the work is shifted to shoppers: ‘I don't get paid to work there so won't use them. The only people they benefit are the senior executives and their bonuses.’
Other Aussies are concerned about groups that will find it difficult to use the technology: ‘I'm sure we all like the convenience of self-checkout at times, but this is going to have a major negative impact on non-abled people of all descriptions, the elderly, non-English speakers, people unfamiliar with self-checkout and technology, etc.’
A response said there are more convenient ways for citizens that fall under these groups: ‘Shouldn’t the home delivery/pickup be better utilised amongst these citizens? And don’t say it’s the social outing aspect because we all know that they aren’t shopping during peak hours so they have the option for more in-store assistance if needed.’
An OzBargain member responded with a good point, however: ‘I think you underestimate how important independence in menial everyday tasks is to an individual's quality of life, particularly amongst those that are elderly or with a disability.’ Studies on the elderly found that those with reduced mobility tend to isolate, are more at risk for different diseases, and have a poorer quality of life.
Self-checkouts are not new. Both Coles and Woolworths have started using them in the last decade, although the pandemic made the technology more noticeable, owing to staff shortages. But concerns about the impact on seniors and disabled shoppers have also been voiced. There were even arguments about the ageist nature of self-serve checkout lanes that are typically designed for younger and able-bodied customers.
The BBC previously wrote about how automated checkouts could make senior shoppers feel even lonelier and more isolated than they already were.
In the UK, the Centre for Future Studies consultancy group found that 24% of older people were deterred from shopping by automated checkouts. Mario Ambrosi, the then-spokesperson of the British Royal Consortium, said: ‘The technology needs to have some human interaction, it's what gets people into the shops.’ He also pointed out that it could make older shoppers who do not shop online even more uncomfortable with in-store shopping.
Coles Braybrook clarified, however, that their staff is still available to assist. Speaking with 7NEWS.com.au, their spokesperson said: ‘We have installed Hybrid Assisted Checkouts at Coles Braybrook which allow Team Members to serve customers as required. Team Members are always available throughout our service area to serve and assist shoppers with their preferred checkout of choice.’
What do you think, folks? Do self-serve registers make you reconsider shopping in supermarkets that use them? We’d love to hear your thoughts!
Early last month, a Victorian shopper shared a photo of a self-checkout in Coles Braybrook on the social news website Reddit, noting the lack of checkout operators. Weeks later, camera technology added to Woolworths’ self-serve registers has made its rounds online. Aussies are also sharing their experience shopping in major supermarkets without assistance, including online communities Whirlpool and OzBargain.
It seems that automated checkouts are slowly becoming the norm rather than the exception. Aussies, however, are divided on the technology.
A Redditor from Victoria shared an unmanned checkout counter in Coles, Braybook. Credit: Robot_Graffiti/Reddit
‘I'd prefer to use self-checkout as I don't want to hold up the manned queue if I have multiple small value gift cards to use,’ one Aussie said.
Another found it preferable over long queues and unfriendly shop workers: ‘How on earth can anyone be upset about ALDI introducing self-checkouts? Shopping at my local ALDI stores is a nightmare, with the endless queues, and some of the surliest check out people in the whole of Australia. Self-checkouts would be a vast improvement.’
Some shoppers would rather keep to themselves: ‘I prefer them. Hate small talk. And it's way quicker.’ (Many people share the sentiment, but did you know that there are studies proving workers actually benefit from small talk? Increased productivity, better listening skills, and belongingness are just some of the advantages.)
Meanwhile, other customers see the benefit for retail workers who often have to deal with unpleasant customers: ‘I think there’s a whole other aspect people aren’t seeing: the amount that staff get abused. I’m noticing more and more staff are wearing safety cameras at Coles and Woolworths.’ The National Retail Association says that 88% of workers experience abuse from customers.
However, many others are not as thrilled.
One Aussie said: ‘Unless I have only one or two things to check out, I always go to a manned checkout. I will change when I get the 5% staff discount.’
Another felt the work is shifted to shoppers: ‘I don't get paid to work there so won't use them. The only people they benefit are the senior executives and their bonuses.’
Other Aussies are concerned about groups that will find it difficult to use the technology: ‘I'm sure we all like the convenience of self-checkout at times, but this is going to have a major negative impact on non-abled people of all descriptions, the elderly, non-English speakers, people unfamiliar with self-checkout and technology, etc.’
A response said there are more convenient ways for citizens that fall under these groups: ‘Shouldn’t the home delivery/pickup be better utilised amongst these citizens? And don’t say it’s the social outing aspect because we all know that they aren’t shopping during peak hours so they have the option for more in-store assistance if needed.’
An OzBargain member responded with a good point, however: ‘I think you underestimate how important independence in menial everyday tasks is to an individual's quality of life, particularly amongst those that are elderly or with a disability.’ Studies on the elderly found that those with reduced mobility tend to isolate, are more at risk for different diseases, and have a poorer quality of life.
Self-checkouts are not new. Both Coles and Woolworths have started using them in the last decade, although the pandemic made the technology more noticeable, owing to staff shortages. But concerns about the impact on seniors and disabled shoppers have also been voiced. There were even arguments about the ageist nature of self-serve checkout lanes that are typically designed for younger and able-bodied customers.
The BBC previously wrote about how automated checkouts could make senior shoppers feel even lonelier and more isolated than they already were.
In the UK, the Centre for Future Studies consultancy group found that 24% of older people were deterred from shopping by automated checkouts. Mario Ambrosi, the then-spokesperson of the British Royal Consortium, said: ‘The technology needs to have some human interaction, it's what gets people into the shops.’ He also pointed out that it could make older shoppers who do not shop online even more uncomfortable with in-store shopping.
Coles Braybrook clarified, however, that their staff is still available to assist. Speaking with 7NEWS.com.au, their spokesperson said: ‘We have installed Hybrid Assisted Checkouts at Coles Braybrook which allow Team Members to serve customers as required. Team Members are always available throughout our service area to serve and assist shoppers with their preferred checkout of choice.’
What do you think, folks? Do self-serve registers make you reconsider shopping in supermarkets that use them? We’d love to hear your thoughts!