See the detail in Woolworths' new displays that has shoppers up in arms - Is it ageist?

When it comes to grocery shopping, many of us just want to get in, grab what we need and get out again.

We don't like to spend too long in the aisles – it’s generally easier (and more fun) to get the shopping done as quickly as possible so we can move on to other things. But now, thanks to a controversial change, it’s getting even more difficult to cut grocery shopping times.



Woolworths has been experimenting with installing digital shelf labels in select stores nationwide, replacing large paper price tickets.

In a bid to save both staff resources and paper, Woolworths has been trialling the introduction of electronic shelf labels. This also allows supermarket staff to spend more time serving customers’ needs.

However, one shopper took to the popular social media site Twitter to voice their concerns about the change, claiming that the labels were too small and difficult to read.


woolies1.jpg
The tags are small and difficult to read for some. Credit: @gbp_io/Twitter

The photo the customer attached to the post shows several of the new electronic tags in the ‘Can't read the essential information in this display at Nundah store,’ they wrote in their post and tagged the supermarket giant.

In it, a row of the new tags can be seen featuring a tiny font. Even worse, several price tags were squeezed together into one digital screen – making them even harder to read.



Woolworths responded to the shopper’s complaint immediately and said that they are taking customer feedback amid the rollout of the new electronic displays.

‘Thanks for reaching out to us about the display in our store. We appreciate you sharing the image and bringing this to our attention,’ the retailer said in response to the post.

They also asked the shopper to confirm the name of the store so they can share the feedback with the store’s management team.


pricetags.jpg
The new electronic price tags were designed to reduce paper. Credit: Ann H/Pexels

When the shopper didn’t respond to Woolworths, the retailer followed up on the incident.

They said: ‘Hi there, we’d still like to hear from you about this. We look forward to your reply soon. Thanks.’



A spokesperson from Woolworths said the supermarket is keen to hear customer feedback on their new electronic price tags.

‘Last year, we began trialling electronic shelf labels in select stores,’ they told reporters.

They added that aside from reducing paper, the electronic labels were also designed to update the latest prices and specials in real-time and reduce manual ticketing. This feature lets their staff members focus on replenishing shelves or serving customers in stores quickly.

‘We’ll continue to gather more feedback in the coming months,’ they said.

The electronic price tags sparked a bit of controversy when they were introduced early last year. Shoppers who have encountered them in Woolies’ stores said the signs were ‘really hard to see’. Some were supportive of the supermarket’s decision to replace the old tags since the new ones won’t get ‘ripped off’ and it made it easier to identify which items were on sale.

However, many pointed out that the new tags were not ‘disability-friendly’, especially for those who are colour-blind or have poor eyesight.



To ensure customer satisfaction, the size and placement of labels should be clear and must make the pricing, product information and other details easily visible.

According to one study, the Helvetica font type was shown to be more readable than Times New Roman or Goudy. Bold-typed texts were more readable than normal ones, and labels printed in 10-point size were more ‘reader-friendly’ than in 8-point size. Hopefully, Woolworths takes this into account before rolling out further price tags.
Key Takeaways
  • Woolworths has been trialling digital shelf labels to reduce paper and save staff time.
  • A shopper has taken aim at Woolworths over some of the labels, who said that they are too small and difficult to read.
  • An image shared by the customer shows several of the tags squeezed into one digital screen.
  • A Woolworths spokesperson said the supermarket is keen to hear customer feedback on the matter.
Members, what do you think of Woolworths’ digital display tags? Share your thoughts with us in the comments!
 
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Confused.
The only problem I have with these are that the prices are in “real time”, meaning, I pick up an item for $1.00, wander round the aisles for awhile and when I get to the checkout that particular item is now $1.30 🤔
I saw that happen at a different supermarket a few weeks ago. I was looking at paper towels, checked the price and was surprised to see the items go up by .15c while I was standing there.
Will we now need to take photos of the prices of our groceries before going to the checkout?
 
Yet again, saving $ so it "lets their staff members focus on replenishing shelves or serving customers in stores quickly."
I have an old school friend who got a job at Coles straight after high school. She has been employed at this same store still to this current day, and will be there until she retires.
Her job is placing these tickets. She actually works at night doing it.
 
When it comes to grocery shopping, many of us just want to get in, grab what we need and get out again.

We don't like to spend too long in the aisles – it’s generally easier (and more fun) to get the shopping done as quickly as possible so we can move on to other things. But now, thanks to a controversial change, it’s getting even more difficult to cut grocery shopping times.



Woolworths has been experimenting with installing digital shelf labels in select stores nationwide, replacing large paper price tickets.

In a bid to save both staff resources and paper, Woolworths has been trialling the introduction of electronic shelf labels. This also allows supermarket staff to spend more time serving customers’ needs.

However, one shopper took to the popular social media site Twitter to voice their concerns about the change, claiming that the labels were too small and difficult to read.


View attachment 12369
The tags are small and difficult to read for some. Credit: @gbp_io/Twitter

The photo the customer attached to the post shows several of the new electronic tags in the ‘Can't read the essential information in this display at Nundah store,’ they wrote in their post and tagged the supermarket giant.

In it, a row of the new tags can be seen featuring a tiny font. Even worse, several price tags were squeezed together into one digital screen – making them even harder to read.



Woolworths responded to the shopper’s complaint immediately and said that they are taking customer feedback amid the rollout of the new electronic displays.

‘Thanks for reaching out to us about the display in our store. We appreciate you sharing the image and bringing this to our attention,’ the retailer said in response to the post.

They also asked the shopper to confirm the name of the store so they can share the feedback with the store’s management team.


View attachment 12368
The new electronic price tags were designed to reduce paper. Credit: Ann H/Pexels

When the shopper didn’t respond to Woolworths, the retailer followed up on the incident.

They said: ‘Hi there, we’d still like to hear from you about this. We look forward to your reply soon. Thanks.’



A spokesperson from Woolworths said the supermarket is keen to hear customer feedback on their new electronic price tags.

‘Last year, we began trialling electronic shelf labels in select stores,’ they told reporters.

They added that aside from reducing paper, the electronic labels were also designed to update the latest prices and specials in real-time and reduce manual ticketing. This feature lets their staff members focus on replenishing shelves or serving customers in stores quickly.

‘We’ll continue to gather more feedback in the coming months,’ they said.

The electronic price tags sparked a bit of controversy when they were introduced early last year. Shoppers who have encountered them in Woolies’ stores said the signs were ‘really hard to see’. Some were supportive of the supermarket’s decision to replace the old tags since the new ones won’t get ‘ripped off’ and it made it easier to identify which items were on sale.

However, many pointed out that the new tags were not ‘disability-friendly’, especially for those who are colour-blind or have poor eyesight.



To ensure customer satisfaction, the size and placement of labels should be clear and must make the pricing, product information and other details easily visible.

According to one study, the Helvetica font type was shown to be more readable than Times New Roman or Goudy. Bold-typed texts were more readable than normal ones, and labels printed in 10-point size were more ‘reader-friendly’ than in 8-point size. Hopefully, Woolworths takes this into account before rolling out further price tags.
Key Takeaways

  • Woolworths has been trialling digital shelf labels to reduce paper and save staff time.
  • A shopper has taken aim at Woolworths over some of the labels, who said that they are too small and difficult to read.
  • An image shared by the customer shows several of the tags squeezed into one digital screen.
  • A Woolworths spokesperson said the supermarket is keen to hear customer feedback on the matter.
Members, what do you think of Woolworths’ digital display tags? Share your thoughts with us in the comments!
I wholeheartedly agree that these would be difficult to read. And freeing up staff for faster more efficient service or cutting back on staff 🤔
 
Yet again, saving $ so it "lets their staff members focus on replenishing shelves or serving customers in stores quickly."
I have an old school friend who got a job at Coles straight after high school. She has been employed at this same store still to this current day, and will be there until she retires.
Her job is placing these tickets. She actually works at night doing it.
Same as shelf packers
 
When it comes to grocery shopping, many of us just want to get in, grab what we need and get out again.

We don't like to spend too long in the aisles – it’s generally easier (and more fun) to get the shopping done as quickly as possible so we can move on to other things. But now, thanks to a controversial change, it’s getting even more difficult to cut grocery shopping times.



Woolworths has been experimenting with installing digital shelf labels in select stores nationwide, replacing large paper price tickets.

In a bid to save both staff resources and paper, Woolworths has been trialling the introduction of electronic shelf labels. This also allows supermarket staff to spend more time serving customers’ needs.

However, one shopper took to the popular social media site Twitter to voice their concerns about the change, claiming that the labels were too small and difficult to read.


View attachment 12369
The tags are small and difficult to read for some. Credit: @gbp_io/Twitter

The photo the customer attached to the post shows several of the new electronic tags in the ‘Can't read the essential information in this display at Nundah store,’ they wrote in their post and tagged the supermarket giant.

In it, a row of the new tags can be seen featuring a tiny font. Even worse, several price tags were squeezed together into one digital screen – making them even harder to read.



Woolworths responded to the shopper’s complaint immediately and said that they are taking customer feedback amid the rollout of the new electronic displays.

‘Thanks for reaching out to us about the display in our store. We appreciate you sharing the image and bringing this to our attention,’ the retailer said in response to the post.

They also asked the shopper to confirm the name of the store so they can share the feedback with the store’s management team.


View attachment 12368
The new electronic price tags were designed to reduce paper. Credit: Ann H/Pexels

When the shopper didn’t respond to Woolworths, the retailer followed up on the incident.

They said: ‘Hi there, we’d still like to hear from you about this. We look forward to your reply soon. Thanks.’



A spokesperson from Woolworths said the supermarket is keen to hear customer feedback on their new electronic price tags.

‘Last year, we began trialling electronic shelf labels in select stores,’ they told reporters.

They added that aside from reducing paper, the electronic labels were also designed to update the latest prices and specials in real-time and reduce manual ticketing. This feature lets their staff members focus on replenishing shelves or serving customers in stores quickly.

‘We’ll continue to gather more feedback in the coming months,’ they said.

The electronic price tags sparked a bit of controversy when they were introduced early last year. Shoppers who have encountered them in Woolies’ stores said the signs were ‘really hard to see’. Some were supportive of the supermarket’s decision to replace the old tags since the new ones won’t get ‘ripped off’ and it made it easier to identify which items were on sale.

However, many pointed out that the new tags were not ‘disability-friendly’, especially for those who are colour-blind or have poor eyesight.



To ensure customer satisfaction, the size and placement of labels should be clear and must make the pricing, product information and other details easily visible.

According to one study, the Helvetica font type was shown to be more readable than Times New Roman or Goudy. Bold-typed texts were more readable than normal ones, and labels printed in 10-point size were more ‘reader-friendly’ than in 8-point size. Hopefully, Woolworths takes this into account before rolling out further price tags.
Key Takeaways

  • Woolworths has been trialling digital shelf labels to reduce paper and save staff time.
  • A shopper has taken aim at Woolworths over some of the labels, who said that they are too small and difficult to read.
  • An image shared by the customer shows several of the tags squeezed into one digital screen.
  • A Woolworths spokesperson said the supermarket is keen to hear customer feedback on the matter.
Members, what do you think of Woolworths’ digital display tags? Share your thoughts with us in the comments!
The new labels are very hard for we older people to read.
 
I would have thought that 10pt is far too small for the font size, especially as you're not just looking dead ahead but up and down to the highest and lowest shelves. There needs to be 3 easily readable lines on the ticket, that's all. The first for the name of the product, the second for the price and the third for the unit price. Any and all other information, dates etc. can be held on the computer program used to generate the tickets as it is usually only needed by the retailer. :(
 
When it comes to grocery shopping, many of us just want to get in, grab what we need and get out again.

We don't like to spend too long in the aisles – it’s generally easier (and more fun) to get the shopping done as quickly as possible so we can move on to other things. But now, thanks to a controversial change, it’s getting even more difficult to cut grocery shopping times.



Woolworths has been experimenting with installing digital shelf labels in select stores nationwide, replacing large paper price tickets.

In a bid to save both staff resources and paper, Woolworths has been trialling the introduction of electronic shelf labels. This also allows supermarket staff to spend more time serving customers’ needs.

However, one shopper took to the popular social media site Twitter to voice their concerns about the change, claiming that the labels were too small and difficult to read.


View attachment 12369
The tags are small and difficult to read for some. Credit: @gbp_io/Twitter

The photo the customer attached to the post shows several of the new electronic tags in the ‘Can't read the essential information in this display at Nundah store,’ they wrote in their post and tagged the supermarket giant.

In it, a row of the new tags can be seen featuring a tiny font. Even worse, several price tags were squeezed together into one digital screen – making them even harder to read.



Woolworths responded to the shopper’s complaint immediately and said that they are taking customer feedback amid the rollout of the new electronic displays.

‘Thanks for reaching out to us about the display in our store. We appreciate you sharing the image and bringing this to our attention,’ the retailer said in response to the post.

They also asked the shopper to confirm the name of the store so they can share the feedback with the store’s management team.


View attachment 12368
The new electronic price tags were designed to reduce paper. Credit: Ann H/Pexels

When the shopper didn’t respond to Woolworths, the retailer followed up on the incident.

They said: ‘Hi there, we’d still like to hear from you about this. We look forward to your reply soon. Thanks.’



A spokesperson from Woolworths said the supermarket is keen to hear customer feedback on their new electronic price tags.

‘Last year, we began trialling electronic shelf labels in select stores,’ they told reporters.

They added that aside from reducing paper, the electronic labels were also designed to update the latest prices and specials in real-time and reduce manual ticketing. This feature lets their staff members focus on replenishing shelves or serving customers in stores quickly.

‘We’ll continue to gather more feedback in the coming months,’ they said.

The electronic price tags sparked a bit of controversy when they were introduced early last year. Shoppers who have encountered them in Woolies’ stores said the signs were ‘really hard to see’. Some were supportive of the supermarket’s decision to replace the old tags since the new ones won’t get ‘ripped off’ and it made it easier to identify which items were on sale.

However, many pointed out that the new tags were not ‘disability-friendly’, especially for those who are colour-blind or have poor eyesight.



To ensure customer satisfaction, the size and placement of labels should be clear and must make the pricing, product information and other details easily visible.

According to one study, the Helvetica font type was shown to be more readable than Times New Roman or Goudy. Bold-typed texts were more readable than normal ones, and labels printed in 10-point size were more ‘reader-friendly’ than in 8-point size. Hopefully, Woolworths takes this into account before rolling out further price tags.
Key Takeaways

  • Woolworths has been trialling digital shelf labels to reduce paper and save staff time.
  • A shopper has taken aim at Woolworths over some of the labels, who said that they are too small and difficult to read.
  • An image shared by the customer shows several of the tags squeezed into one digital screen.
  • A Woolworths spokesperson said the supermarket is keen to hear customer feedback on the matter.
Members, what do you think of Woolworths’ digital display tags? Share your thoughts with us in the comments!
I hope that woolies don't change to digital shelf labels as I like to see check the receipt to make sure that everything matches up to what I have in the bags is right..
 
Same as shelf packers
Yes.
Actually, I'm just back from Woolies. There was a UK guy in front of me who said that supermarkets in the UK all have digital ticket pricing. Apparently, they employ 2 full time staff just to keep up with the price changes on the computer. He was told that the digital tickets have a tiny battery in them - no wiring.
 
Yet again, saving $ so it "lets their staff members focus on replenishing shelves or serving customers in stores quickly."
I have an old school friend who got a job at Coles straight after high school. She has been employed at this same store still to this current day, and will be there until she retires.
Her job is placing these tickets. She actually works at night doing it.
Didn't learn much at school then, if that's all she ended up doing 🙄
 
  • Haha
Reactions: Macarj and Penny4
When it comes to grocery shopping, many of us just want to get in, grab what we need and get out again.

We don't like to spend too long in the aisles – it’s generally easier (and more fun) to get the shopping done as quickly as possible so we can move on to other things. But now, thanks to a controversial change, it’s getting even more difficult to cut grocery shopping times.



Woolworths has been experimenting with installing digital shelf labels in select stores nationwide, replacing large paper price tickets.

In a bid to save both staff resources and paper, Woolworths has been trialling the introduction of electronic shelf labels. This also allows supermarket staff to spend more time serving customers’ needs.

However, one shopper took to the popular social media site Twitter to voice their concerns about the change, claiming that the labels were too small and difficult to read.


View attachment 12369
The tags are small and difficult to read for some. Credit: @gbp_io/Twitter

The photo the customer attached to the post shows several of the new electronic tags in the ‘Can't read the essential information in this display at Nundah store,’ they wrote in their post and tagged the supermarket giant.

In it, a row of the new tags can be seen featuring a tiny font. Even worse, several price tags were squeezed together into one digital screen – making them even harder to read.



Woolworths responded to the shopper’s complaint immediately and said that they are taking customer feedback amid the rollout of the new electronic displays.

‘Thanks for reaching out to us about the display in our store. We appreciate you sharing the image and bringing this to our attention,’ the retailer said in response to the post.

They also asked the shopper to confirm the name of the store so they can share the feedback with the store’s management team.


View attachment 12368
The new electronic price tags were designed to reduce paper. Credit: Ann H/Pexels

When the shopper didn’t respond to Woolworths, the retailer followed up on the incident.

They said: ‘Hi there, we’d still like to hear from you about this. We look forward to your reply soon. Thanks.’



A spokesperson from Woolworths said the supermarket is keen to hear customer feedback on their new electronic price tags.

‘Last year, we began trialling electronic shelf labels in select stores,’ they told reporters.

They added that aside from reducing paper, the electronic labels were also designed to update the latest prices and specials in real-time and reduce manual ticketing. This feature lets their staff members focus on replenishing shelves or serving customers in stores quickly.

‘We’ll continue to gather more feedback in the coming months,’ they said.

The electronic price tags sparked a bit of controversy when they were introduced early last year. Shoppers who have encountered them in Woolies’ stores said the signs were ‘really hard to see’. Some were supportive of the supermarket’s decision to replace the old tags since the new ones won’t get ‘ripped off’ and it made it easier to identify which items were on sale.

However, many pointed out that the new tags were not ‘disability-friendly’, especially for those who are colour-blind or have poor eyesight.



To ensure customer satisfaction, the size and placement of labels should be clear and must make the pricing, product information and other details easily visible.

According to one study, the Helvetica font type was shown to be more readable than Times New Roman or Goudy. Bold-typed texts were more readable than normal ones, and labels printed in 10-point size were more ‘reader-friendly’ than in 8-point size. Hopefully, Woolworths takes this into account before rolling out further price tags.
Key Takeaways

  • Woolworths has been trialling digital shelf labels to reduce paper and save staff time.
  • A shopper has taken aim at Woolworths over some of the labels, who said that they are too small and difficult to read.
  • An image shared by the customer shows several of the tags squeezed into one digital screen.
  • A Woolworths spokesperson said the supermarket is keen to hear customer feedback on the matter.
Members, what do you think of Woolworths’ digital display tags? Share your thoughts with us in the comments!
The signs in Forster Woolies seem to slant under the shelf and are impossible to read in about 10 point script. As most letters you receive in business are 12 point, why do they think we can read this badly positioned, tiny label, with multiple items crammed on one sign. After have difficulty reading four signs on products I required, I gave up walked across the road and purchased my groceries at Cole's, surprise, surprise the sings were large enough to read and the prices were lower. I will be going back to Cole's and giving Woolies a big miss in future. Disgruntled ex Woolies shopper Forster
 
  • Like
Reactions: Ezzy and Marj53
When it comes to grocery shopping, many of us just want to get in, grab what we need and get out again.

We don't like to spend too long in the aisles – it’s generally easier (and more fun) to get the shopping done as quickly as possible so we can move on to other things. But now, thanks to a controversial change, it’s getting even more difficult to cut grocery shopping times.



Woolworths has been experimenting with installing digital shelf labels in select stores nationwide, replacing large paper price tickets.

In a bid to save both staff resources and paper, Woolworths has been trialling the introduction of electronic shelf labels. This also allows supermarket staff to spend more time serving customers’ needs.

However, one shopper took to the popular social media site Twitter to voice their concerns about the change, claiming that the labels were too small and difficult to read.


View attachment 12369
The tags are small and difficult to read for some. Credit: @gbp_io/Twitter

The photo the customer attached to the post shows several of the new electronic tags in the ‘Can't read the essential information in this display at Nundah store,’ they wrote in their post and tagged the supermarket giant.

In it, a row of the new tags can be seen featuring a tiny font. Even worse, several price tags were squeezed together into one digital screen – making them even harder to read.



Woolworths responded to the shopper’s complaint immediately and said that they are taking customer feedback amid the rollout of the new electronic displays.

‘Thanks for reaching out to us about the display in our store. We appreciate you sharing the image and bringing this to our attention,’ the retailer said in response to the post.

They also asked the shopper to confirm the name of the store so they can share the feedback with the store’s management team.


View attachment 12368
The new electronic price tags were designed to reduce paper. Credit: Ann H/Pexels

When the shopper didn’t respond to Woolworths, the retailer followed up on the incident.

They said: ‘Hi there, we’d still like to hear from you about this. We look forward to your reply soon. Thanks.’



A spokesperson from Woolworths said the supermarket is keen to hear customer feedback on their new electronic price tags.

‘Last year, we began trialling electronic shelf labels in select stores,’ they told reporters.

They added that aside from reducing paper, the electronic labels were also designed to update the latest prices and specials in real-time and reduce manual ticketing. This feature lets their staff members focus on replenishing shelves or serving customers in stores quickly.

‘We’ll continue to gather more feedback in the coming months,’ they said.

The electronic price tags sparked a bit of controversy when they were introduced early last year. Shoppers who have encountered them in Woolies’ stores said the signs were ‘really hard to see’. Some were supportive of the supermarket’s decision to replace the old tags since the new ones won’t get ‘ripped off’ and it made it easier to identify which items were on sale.

However, many pointed out that the new tags were not ‘disability-friendly’, especially for those who are colour-blind or have poor eyesight.



To ensure customer satisfaction, the size and placement of labels should be clear and must make the pricing, product information and other details easily visible.

According to one study, the Helvetica font type was shown to be more readable than Times New Roman or Goudy. Bold-typed texts were more readable than normal ones, and labels printed in 10-point size were more ‘reader-friendly’ than in 8-point size. Hopefully, Woolworths takes this into account before rolling out further price tags.
Key Takeaways

  • Woolworths has been trialling digital shelf labels to reduce paper and save staff time.
  • A shopper has taken aim at Woolworths over some of the labels, who said that they are too small and difficult to read.
  • An image shared by the customer shows several of the tags squeezed into one digital screen.
  • A Woolworths spokesperson said the supermarket is keen to hear customer feedback on the matter.
Members, what do you think of Woolworths’ digital display tags? Share your thoughts with us in the comments!
And another person wants their 15 minutes of fame by going on social media first and not direct to the company involved. 🙄

Luckily Woolies saw it on there and responded to her, but she doesn't appear to have had the decency to reply to them as requested. 🙄

So anyway this is a another good idea by them as long as I can read it ok.🙂Much better for them to change prices instantly instead of the old fashioned paper labels that can fall out or be in the wrong place.
They should do 12 point Comic Sans 😁
 
  • Like
Reactions: Mark1
The signs in Forster Woolies seem to slant under the shelf and are impossible to read in about 10 point script. As most letters you receive in business are 12 point, why do they think we can read this badly positioned, tiny label, with multiple items crammed on one sign. After have difficulty reading four signs on products I required, I gave up walked across the road and purchased my groceries at Cole's, surprise, surprise the sings were large enough to read and the prices were lower. I will be going back to Cole's and giving Woolies a big miss in future. Disgruntled ex Woolies shopper Forster
Just because of a label? And at some time Coles will do the same thing. What will be next for you? Aldi? IGA?:LOL::LOL:
 
  • Like
Reactions: Mark1
I hope that woolies don't change to digital shelf labels as I like to see check the receipt to make sure that everything matches up to what I have in the bags is right..
Are you talking about the right thing? Whats a digital shelf label got to do with checking your receipt?🤔
 
When it comes to grocery shopping, many of us just want to get in, grab what we need and get out again.

We don't like to spend too long in the aisles – it’s generally easier (and more fun) to get the shopping done as quickly as possible so we can move on to other things. But now, thanks to a controversial change, it’s getting even more difficult to cut grocery shopping times.



Woolworths has been experimenting with installing digital shelf labels in select stores nationwide, replacing large paper price tickets.

In a bid to save both staff resources and paper, Woolworths has been trialling the introduction of electronic shelf labels. This also allows supermarket staff to spend more time serving customers’ needs.

However, one shopper took to the popular social media site Twitter to voice their concerns about the change, claiming that the labels were too small and difficult to read.


View attachment 12369
The tags are small and difficult to read for some. Credit: @gbp_io/Twitter

The photo the customer attached to the post shows several of the new electronic tags in the ‘Can't read the essential information in this display at Nundah store,’ they wrote in their post and tagged the supermarket giant.

In it, a row of the new tags can be seen featuring a tiny font. Even worse, several price tags were squeezed together into one digital screen – making them even harder to read.



Woolworths responded to the shopper’s complaint immediately and said that they are taking customer feedback amid the rollout of the new electronic displays.

‘Thanks for reaching out to us about the display in our store. We appreciate you sharing the image and bringing this to our attention,’ the retailer said in response to the post.

They also asked the shopper to confirm the name of the store so they can share the feedback with the store’s management team.


View attachment 12368
The new electronic price tags were designed to reduce paper. Credit: Ann H/Pexels

When the shopper didn’t respond to Woolworths, the retailer followed up on the incident.

They said: ‘Hi there, we’d still like to hear from you about this. We look forward to your reply soon. Thanks.’



A spokesperson from Woolworths said the supermarket is keen to hear customer feedback on their new electronic price tags.

‘Last year, we began trialling electronic shelf labels in select stores,’ they told reporters.

They added that aside from reducing paper, the electronic labels were also designed to update the latest prices and specials in real-time and reduce manual ticketing. This feature lets their staff members focus on replenishing shelves or serving customers in stores quickly.

‘We’ll continue to gather more feedback in the coming months,’ they said.

The electronic price tags sparked a bit of controversy when they were introduced early last year. Shoppers who have encountered them in Woolies’ stores said the signs were ‘really hard to see’. Some were supportive of the supermarket’s decision to replace the old tags since the new ones won’t get ‘ripped off’ and it made it easier to identify which items were on sale.

However, many pointed out that the new tags were not ‘disability-friendly’, especially for those who are colour-blind or have poor eyesight.



To ensure customer satisfaction, the size and placement of labels should be clear and must make the pricing, product information and other details easily visible.

According to one study, the Helvetica font type was shown to be more readable than Times New Roman or Goudy. Bold-typed texts were more readable than normal ones, and labels printed in 10-point size were more ‘reader-friendly’ than in 8-point size. Hopefully, Woolworths takes this into account before rolling out further price tags.
Key Takeaways

  • Woolworths has been trialling digital shelf labels to reduce paper and save staff time.
  • A shopper has taken aim at Woolworths over some of the labels, who said that they are too small and difficult to read.
  • An image shared by the customer shows several of the tags squeezed into one digital screen.
  • A Woolworths spokesperson said the supermarket is keen to hear customer feedback on the matter.
Members, what do you think of Woolworths’ digital display tags? Share your thoughts with us in the comments!
 
I always have to make sure I take my reading glasses with me when I go shopping, otherwise I can't read prices, or product ingredients or nutritional information. Everything seems to be getting harder to read IMO. More infuriating is the cases where there isn't a price at all on the shelf for a product.
 
  • Like
Reactions: Ezzy and Gaena

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  • We believe that retirement should be a time to relax and enjoy life, not worry about money. That's why we're here to help our members make the most of their retirement years. If you're over 60 and looking for ways to save money, connect with others, and have a laugh, we’d love to have you aboard.
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