See how this bakery turned a scathing review into a massive win, earning them new fans!
We’ve all heard unhappy customers who vent their anger on social media, leaving behind a wake of negative reviews and unhappy followers.
But in this particular case, the bakery at the end of scathing feedback managed to turn the tables and gain hundreds of new followers worldwide!
Let’s find out more about the story of ‘The Whisk Studio’.
It all started with a customer who posted an angry review of a skating-themed birthday cake, which had cost her the equivalent of $100 AUD.
The review had a photo attached, and it could be seen that the featured cake did look a little rough around the edges—perhaps literally—and gave off the appearance of being a rush job.
Unsurprisingly, the customer slammed the business and warned her friends to ‘avoid’ it.
But the bakery was having none of the negativity, and responded by posting a screenshot of the customer’s review on their own page, before providing some background information on the situation.
The post read: 'There is currently a post circulating on social media about a cake we recently made that a customer was unhappy about.’
'Please note the picture circulating is a photo of THE BACK of the cake and not a good representation of the situation at all. The photo is highlighting the back of a 2D topper not being painted. (This is not standard practice for us),’ the bakery added.
The Whisk Studio claimed they reached out to the customer in an effort to fix the situation. However, to no avail.
‘The cake was served. And a full refund was demanded, threatening “social media bashing” if that did not happen. We felt that was not reasonable and gave a 30 per cent refund,’ they wrote.
The bakery was founded by two mums—Ines and Samantha—who were disheartened by the negative review.
'This has now resulted in posting negatively about our business all over social media without providing the full context. This is very damaging to our small business. We are but two mums doing our best to make every cake an exceptional one.'
They also asserted that they followed their customer’s request properly, saying: ‘We believe we followed the brief and delivered what was promised.’
Unfortunately, neither party posted a photo of the front of the cake. However, some of the comments suggested that it is possible the front of the cake looked like one of the bakery’s earlier creations:
You can read The Whisk Studio’s post here:
This response won them hundreds of fans, with people from all around the world singing their praises.
'Some people don’t want a solution, just a reason to complain. The back to me isn’t very important. It looks good,' a social media user claimed.
‘I like the way it looks but I guess that’s my style,’ another added in support.
Most interestingly, Ines and Samantha, who are based in South Africa, garnered lots of love from the world over with more messages of support. The post was also sprinkled with love from people in Australia, the United States, the United Kingdom, Canada, Sweden, Ireland, Japan, Zimbabwe and many more!
‘Looks like their social media bashing has backfired! So many new followers! I’ve liked your page too. Sending love from England,’ someone pointed out.
‘Good Lord, the entitlement is real. Following from Minnesota to see more works of art. Also, great and classy response!’ someone remarked.
‘Awesome designed cakes. Following from Australia,’ a second said.
Others focused on praising the bakery’s creations. One person commented, ‘Wish I was closer so I can buy one of your beautiful cakes! You keep up the great work!’
‘Your cakes look amazing, gave your page a like. Wishing you all the best in your cake business,’ another said.
Members, this story offers a different perspective on what goes on in customer complaints, especially those involving small businesses. Perhaps a more calm demeanour would have made the difference in this case, but who knows? That said, we are by no means discouraging anyone from asserting their rights as customers!
Do you have any experiences of customer service gone bad, or great reviews that you’d like to share? Let us know in the comments below!
But in this particular case, the bakery at the end of scathing feedback managed to turn the tables and gain hundreds of new followers worldwide!
Let’s find out more about the story of ‘The Whisk Studio’.
It all started with a customer who posted an angry review of a skating-themed birthday cake, which had cost her the equivalent of $100 AUD.
The review had a photo attached, and it could be seen that the featured cake did look a little rough around the edges—perhaps literally—and gave off the appearance of being a rush job.
Unsurprisingly, the customer slammed the business and warned her friends to ‘avoid’ it.
But the bakery was having none of the negativity, and responded by posting a screenshot of the customer’s review on their own page, before providing some background information on the situation.
The post read: 'There is currently a post circulating on social media about a cake we recently made that a customer was unhappy about.’
'Please note the picture circulating is a photo of THE BACK of the cake and not a good representation of the situation at all. The photo is highlighting the back of a 2D topper not being painted. (This is not standard practice for us),’ the bakery added.
The Whisk Studio claimed they reached out to the customer in an effort to fix the situation. However, to no avail.
‘The cake was served. And a full refund was demanded, threatening “social media bashing” if that did not happen. We felt that was not reasonable and gave a 30 per cent refund,’ they wrote.
The bakery was founded by two mums—Ines and Samantha—who were disheartened by the negative review.
'This has now resulted in posting negatively about our business all over social media without providing the full context. This is very damaging to our small business. We are but two mums doing our best to make every cake an exceptional one.'
They also asserted that they followed their customer’s request properly, saying: ‘We believe we followed the brief and delivered what was promised.’
Unfortunately, neither party posted a photo of the front of the cake. However, some of the comments suggested that it is possible the front of the cake looked like one of the bakery’s earlier creations:
You can read The Whisk Studio’s post here:
This response won them hundreds of fans, with people from all around the world singing their praises.
'Some people don’t want a solution, just a reason to complain. The back to me isn’t very important. It looks good,' a social media user claimed.
‘I like the way it looks but I guess that’s my style,’ another added in support.
Most interestingly, Ines and Samantha, who are based in South Africa, garnered lots of love from the world over with more messages of support. The post was also sprinkled with love from people in Australia, the United States, the United Kingdom, Canada, Sweden, Ireland, Japan, Zimbabwe and many more!
‘Looks like their social media bashing has backfired! So many new followers! I’ve liked your page too. Sending love from England,’ someone pointed out.
‘Good Lord, the entitlement is real. Following from Minnesota to see more works of art. Also, great and classy response!’ someone remarked.
‘Awesome designed cakes. Following from Australia,’ a second said.
Others focused on praising the bakery’s creations. One person commented, ‘Wish I was closer so I can buy one of your beautiful cakes! You keep up the great work!’
‘Your cakes look amazing, gave your page a like. Wishing you all the best in your cake business,’ another said.
Key Takeaways
- A bakery named 'The Whisk Studio' gained significant attention after an unhappy customer’s negative birthday cake review went viral.
- The bakery responded to the customer's complaint about the cake on social media, sharing the backstory and their side of the event.
- The customer demanded a full refund, threatening to bash the business on social media. Hence, a 30 per cent refund was made.
- The bakery's transparent and mature response earned them thousands of new supporters on social media around the world. In turn, a lot of people criticised the complaining customer.
Members, this story offers a different perspective on what goes on in customer complaints, especially those involving small businesses. Perhaps a more calm demeanour would have made the difference in this case, but who knows? That said, we are by no means discouraging anyone from asserting their rights as customers!
Do you have any experiences of customer service gone bad, or great reviews that you’d like to share? Let us know in the comments below!