Score a designer look for just $35! See why shoppers snapping up this statement shirt

Fashion enthusiasts are always looking for new ways to revamp their wardrobes. However, finding pieces to create the perfect statement look can sometimes be a tricky and expensive task.

Luckily, Target Australia has come to the rescue with a designer dupe!



Shoppers are racing to their local Target store to get their hands on a budget-friendly designer look-alike shirt.

A fashion influencer named Courtney showed off her Lily Loves pink and white oversized poplin shirt, which sports a similar colour palette and oversized fit to designer versions worn by celebrity style icons like Hailey Bieber and Kourtney Kardashian.


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Shoppers are raving about this pink shirt from Target Australia. Credit: heysavvy_au/Instagram

The fashionista paired the shirt with embroidered shorts and a white top inside for a relaxed look.

The $35 dupe quickly became popular after Courtney (who runs heysavvy on Instagram), rocked the must-have item on her page.



‘Adore this pink and white shirt,’ one said.

Another said they ‘love the white shorts and striped shirt’ combination.

‘So many cute new things in store!’ A third added.

Oversized button-down shirts have risen in popularity over the years, especially after the COVID-19 lockdown’s when comfortable outfits were (finally) ‘in’ with the crowd.

Celebrities wear them all the time but usually pair them with pants and heels for a more formal look. If you’d like a more ‘relaxed’ style, you can always pair the shirt with sneakers and shorts or jeans.


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Designer button-downs cost hundreds of dollars. Credit: Balenciaga

The pink shirt is also sold by several luxury brands, such as Balenciaga. However, the high-end designer version costs $1,003, which is an absurd price point for a shirt if you ask me!

The Target Lily Loves pink and white oversized poplin shirt also comes in a variety of striped colourways, from emerald green to natural taupe and. It’s made from cooling cotton, the pinstriped pink and white shirt is available in sizes 4 to 20, and can be bought in-store or online.



We’ve written about influencers in the past before, but have you ever wondered how they ‘influence’ people to make purchasing decisions? Influencer marketing strategy is quite different from celebrity endorsements, although they do seem to overlap.

Endorsements made by celebrities aren’t selling the brand – they’re selling the face of the celebrity. In this type of marketing, people who are idolising said celebrities will buy the product because of their idols. It’s effective only for a (relatively) short amount of time, before consumers move on to the next product endorsement.

Meanwhile, influencers have amassed an audience of their own based on their specific niche – whether they’re cleaning experts, food vloggers, or in Courtney’s case, a fashion influencer. Although they’re not as ‘famous’ as traditional celebrities, their words hold weight within their social media circles because they’re considered an ‘expert’ in their field.

When they endorse a brand, people can expect the influencer to have tested out the item themselves and be able to give an honest review of the product, how it works, and what its effects are. They’re relatable, engaging, and speak to the masses – a concept that celebrity endorsers will have a hard time grasping.


Key Takeaways

  • Target has been selling a budget-friendly designer look alike shirt that has been flying off shelves.
  • The shirt is similar to designer styles worn by celebrities like Hailey Bieber and Kourtney Kardashian.
  • The shirt is sold by several high-end designer brands for significantly more money.
  • Target's designer dupe style is anticipated to sell out fast due to its affordability.
Let us know in the comments below if you find any other great designer lookalikes! We’d love to hear more about them.
 
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I wouldn't buy it even if it was a Balenciaga for $35. I don't like stripes.
It's easy to have knock off's but the difference is in the fabric , stitching and over all quality.

It's like buying a Balenciaga bag the stitching is flawless and the leather is high quality where as a knock off you can tell straight way.

I buy things that I like not because it is a copy of a high end item
 
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