If you ever felt your wallet groan every time you hit the supermarket checkout, you're not alone.

Food inflation is still biting hard in 2025, with prices for pantry staples and produce continuing to climb.

However, Australians are fighting back—and saving a staggering $5.3 billion a year in the process.


What's the secret sauce behind these savings?

If you ever found yourself quietly stalking the aisles for those yellow 'quick sale' stickers, you're in good company.

According to ING Australia's research, 86 per cent of Aussie shoppers now look out for markdowns.


This bargain hunt helps Aussies save an average of $315 a year just by snapping up discounted items close to their expiry date.

Most shoppers score these bargains two to three times a month, with fresh meat, poultry, seafood, bakery goods, and produce topping the list.

They also shared that they can't tell the difference between discounted items and their full-priced counterparts.

However, the savings do not stop at markdowns.


Here are some other smart strategies Aussies are using to cut their grocery bills:

• Supermarket hopping: Over 40 per cent of shoppers split their grocery shop between different supermarkets as they chase the best special deals and discounts. With most major supermarkets now offering apps and online catalogues, it's easier than ever to compare prices and plan shopping trips.
• Meat-free Mondays: One out of four Aussies have been cutting back on meat to save money. Swapping out a few meat-based meals each week for plant-based options could make a noticeable difference in grocery spend.
• Supporting local stores: Around 22 per cent of Aussies are now shopping at smaller stores, often finding fresher produce and more competitive prices.
• Shopping schedules: Many shoppers swear by hitting the supermarket on weekday evenings when stores most likely mark items down to clear shelves. Not only can shoppers avoid crowds, but it also might give shoppers the best bargains.

The impulse shopping trap

ING's research found that the average Aussie spends an extra $97 a month on impulse buys during supposedly quick visits.

In total, the average spend on impulse purchases may go up to $1,159 a year.

ING Australia advised to stick to shopping lists and try to limit last-minute dashes to the store.


Where are the real savings?

While online grocery shopping has been a convenient option, it might cost shoppers more than they think.

The ING research showed that in-store shoppers spend about $167 a week, or $8,680 a year.

Meanwhile, online shoppers fork out an extra $904 annually on average.

In-store vs. Online: Why is there a massive difference?

Shopping in person allows consumers to compare prices side-by-side, spot unadvertised specials, and avoid minimum spend requirements for free delivery.

Shoppers are also less likely to be tempted by online-only 'suggested' items.


Want to join the ranks of Australia's savviest shoppers?

Here are some tried-and-true tips to help you save even more:

• Get creative with leftovers: Plan a 'fridge cleanout' night every week, or turn yesterday's roast into tomorrow's lunch.
• Embrace imperfect produce: Many supermarkets and subscription services offer 'ugly' fruit and vegetables at a discounted price. They might not look perfect, but they taste just as good.
• Grow your own: Even a small herb garden or a few pots of salad greens can help save money and add fresh flavour to meals. Plus, gardening is a great way to stay active and enjoy the outdoors.
• Bulk-buying and freezing: Stock up on staples like bread, meat, and berries when they're on special, then portion and freeze them for later.

With a little planning and a few clever tricks, it's possible to keep grocery bills in check—even as prices rise.
Have you discovered any clever ways to save on your grocery shop? Do you have a favourite time to hunt for bargains or a go-to local store with great deals? Share your tips and experiences in the comments below—let's help each other make every dollar count. Happy shopping, and happy saving!