Save money on your next shop as Woolworths unveils new money-saving feature!
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As the cost of living continues to rise, Australians feel its pinch with every trip to the supermarket.
Yet, a supermarket giant decided to step up with a new digital solution that could slash grocery bills during shops.
Woolworths introduced their latest shopping innovation, the Watchlist, to keep customers notified about the latest deals for their favourite items.
The Watchlist has been integrated into the Woolworths app on iOS and Android, perfect for those who meticulously plan their shopping trips before heading out.
Shoppers need to download the app to use the new function.
Once the app is open, customers should see a heart icon on the top-right corner of Woolworths items.
By tapping the heart icon, shoppers should receive notifications once these items go on sale.
Additionally, the app allows shoppers to buy items directly and offers sneak peeks of Wednesday's specials every Monday.
This function could streamline shopping trips in the future.
Woolworths Group's Faye Ilhan shared the company's excitement about the new feature.
'We know that our customers have been finding more ways to save with the ongoing cost-of-living challenges,' Ilhan said.
'This will be a great tool for all those savvy shoppers that are looking for even more ways to manage their budget.'
The Watchlist tool was the supermarket giant's response to the current economic climate.
Woolworths' financial reports showed lower profits for 2024 due to a significant impairment in its New Zealand operations.
Despite a rise in revenue, after-tax profit plummeted by 93 per cent, totalling $108 million.
Woolworths also noted price drops for produce—particularly in meat, fruit, and vegetables.
Consumer advocacy group CHOICE highlighted how recent pricing practices often dupe shoppers.
'Consumers are feeling increasingly confused by the volume of pricing practices found in supermarkets at the moment,' CHOICE's Senior Policy and Campaigns Adviser, Beatrice Sherwood, shared.
Marketing terms like 'down, down', 'low price', and 'prices dropped' made it difficult for shoppers to discern discounts.
It's important to stretch dollars further, especially for those in retirement or on a fixed income.
The Watchlist tool could be a game-changer for shoppers as it could keep them on top of the best deals without the hassle of traditional bargain hunting.
Have you tried the Watchlist function? Do you have any tips on how to maximise savings during shopping trips? Share your thoughts and insights with us in the comments below.
Yet, a supermarket giant decided to step up with a new digital solution that could slash grocery bills during shops.
Woolworths introduced their latest shopping innovation, the Watchlist, to keep customers notified about the latest deals for their favourite items.
The Watchlist has been integrated into the Woolworths app on iOS and Android, perfect for those who meticulously plan their shopping trips before heading out.
Shoppers need to download the app to use the new function.
Woolworths shoppers can now receive notifications about product sales using the Watchlist tool. Image Credit: Shutterstock/T. Schneider
Once the app is open, customers should see a heart icon on the top-right corner of Woolworths items.
By tapping the heart icon, shoppers should receive notifications once these items go on sale.
Additionally, the app allows shoppers to buy items directly and offers sneak peeks of Wednesday's specials every Monday.
This function could streamline shopping trips in the future.
Woolworths Group's Faye Ilhan shared the company's excitement about the new feature.
'We know that our customers have been finding more ways to save with the ongoing cost-of-living challenges,' Ilhan said.
'This will be a great tool for all those savvy shoppers that are looking for even more ways to manage their budget.'
The Watchlist tool was the supermarket giant's response to the current economic climate.
Woolworths' financial reports showed lower profits for 2024 due to a significant impairment in its New Zealand operations.
Despite a rise in revenue, after-tax profit plummeted by 93 per cent, totalling $108 million.
Woolworths also noted price drops for produce—particularly in meat, fruit, and vegetables.
Consumer advocacy group CHOICE highlighted how recent pricing practices often dupe shoppers.
'Consumers are feeling increasingly confused by the volume of pricing practices found in supermarkets at the moment,' CHOICE's Senior Policy and Campaigns Adviser, Beatrice Sherwood, shared.
Marketing terms like 'down, down', 'low price', and 'prices dropped' made it difficult for shoppers to discern discounts.
It's important to stretch dollars further, especially for those in retirement or on a fixed income.
The Watchlist tool could be a game-changer for shoppers as it could keep them on top of the best deals without the hassle of traditional bargain hunting.
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