With the rising cost of living and the constant arrival of bills, the last thing we want to see as consumers is a price hike at our favourite fast food restaurant.

In a surprisingly consumer-friendly move, KFC Australia has decided not to fall in line with the growing trend of businesses increasing their prices to combat the inflationary beast.

Instead, they're sticking to their affordable menu prices and looking elsewhere to balance the books.

Despite the rising inflation, KFC takes a cautious approach by refraining from increasing prices and prioritising customer affordability. Image by flub from Unsplash

Now, you may wonder, why is KFC doing this?

Well, KFC wants to maintain its reputation for offering 'great value' as many Aussies try to tighten their purse strings.

Rather than jacking up the price of your favourite Zinger burger or original recipe bucket, they're looking at making cost-cutting measures in other areas.

This strategic decision was disclosed by Drew O'Malley, the Managing Director and Chief Executive of KFC Australia Operator Collins Foods.

Mr O'Malley stated that they are very sensitive to the fact that consumers have copped 12 interest rate rises in just over a year.

The company has chosen to tread cautiously, focusing on preserving the customer's perception of value and ensuring that the KFC brand remains strong in a competitive market.

KFC's commitment to maintaining affordable prices amid inflation showcases its dedication to providing value and ensuring customer satisfaction remains a top priority. Image by helloimnik from Unsplash

Mr O'Malley further commented, 'Which is why we're proud that KFC is leading the pack on value right now in the minds of the consumer.'

In a business environment where quick wins often take priority over long-term success, KFC has chosen to take the road less travelled, focusing on the brand's health over immediate profit. This is a refreshing stance which is a testament to their customer-centric approach.

And this value-for-money strategy is paying off, with Collins Foods revealing that revenue for KFC Australia exceeded $1 billion for the first time, up a whopping 10 per cent over the same period a year ago.

Collins Foods is also hoping that this strategy would work in their favour as it could potentially attract customers who are 'trading down from more expensive options'.

Collins Foods operates 272 KFC restaurants in Australia and 64 more across Europe and also pioneers the Taco Bell brand Down Under.

In another interesting piece of news, Collins Foods announced the sale of its Asian branch of Sizzler restaurants to the Thai-based company Minor International.

Key Takeaways

• KFC Australia maintains it will not be increasing its menu prices in response to inflationary pressures.
• The company will be looking to cut costs in other areas to maintain its financial stability.
• Drew O’Malley, the Managing Director and Chief Executive of KFC Australia Operator Collins Foods, stated that they strive to consider their customer’s definition of 'great value'.
• Collins Foods has also reported that revenue from KFC Australia surpassed $1 billion for the first time, indicating a 10 per cent increase compared to last year.

We appreciate KFC's commitment to consumer satisfaction and value. We commend them for prioritising the customer experience during these challenging times.

What are your thoughts on KFC's decision not to raise menu prices despite inflationary pressures? Do you believe their customer-centric approach and focus on value will be beneficial for the brand in the long run?

 

[Tipsy]

With the rising cost of living and the constant arrival of bills, the last thing we want to see as consumers is a price hike at our favourite fast food restaurant.

In a surprisingly consumer-friendly move, KFC Australia has decided not to fall in line with the growing trend of businesses increasing their prices to combat the inflationary beast.

Instead, they're sticking to their affordable menu prices and looking elsewhere to balance the books.

View attachment 23560

Despite the rising inflation, KFC takes a cautious approach by refraining from increasing prices and prioritising customer affordability. Image by flub from Unsplash

Now, you may wonder, why is KFC doing this?

Well, KFC wants to maintain its reputation for offering 'great value' as many Aussies try to tighten their purse strings.

Rather than jacking up the price of your favourite Zinger burger or original recipe bucket, they're looking at making cost-cutting measures in other areas.

This strategic decision was disclosed by Drew O'Malley, the Managing Director and Chief Executive of KFC Australia Operator Collins Foods.

Mr O'Malley stated that they are very sensitive to the fact that consumers have copped 12 interest rate rises in just over a year.

The company has chosen to tread cautiously, focusing on preserving the customer's perception of value and ensuring that the KFC brand remains strong in a competitive market.

View attachment 23561

KFC's commitment to maintaining affordable prices amid inflation showcases its dedication to providing value and ensuring customer satisfaction remains a top priority. Image by helloimnik from Unsplash

Mr O'Malley further commented, 'Which is why we're proud that KFC is leading the pack on value right now in the minds of the consumer.'

In a business environment where quick wins often take priority over long-term success, KFC has chosen to take the road less travelled, focusing on the brand's health over immediate profit. This is a refreshing stance which is a testament to their customer-centric approach.

And this value-for-money strategy is paying off, with Collins Foods revealing that revenue for KFC Australia exceeded $1 billion for the first time, up a whopping 10 per cent over the same period a year ago.

Collins Foods is also hoping that this strategy would work in their favour as it could potentially attract customers who are 'trading down from more expensive options'.

Collins Foods operates 272 KFC restaurants in Australia and 64 more across Europe and also pioneers the Taco Bell brand Down Under.

In another interesting piece of news, Collins Foods announced the sale of its Asian branch of Sizzler restaurants to the Thai-based company Minor International.

Key Takeaways

• KFC Australia maintains it will not be increasing its menu prices in response to inflationary pressures.
• The company will be looking to cut costs in other areas to maintain its financial stability.
• Drew O’Malley, the Managing Director and Chief Executive of KFC Australia Operator Collins Foods, stated that they strive to consider their customer’s definition of 'great value'.
• Collins Foods has also reported that revenue from KFC Australia surpassed $1 billion for the first time, indicating a 10 per cent increase compared to last year.

We appreciate KFC's commitment to consumer satisfaction and value. We commend them for prioritising the customer experience during these challenging times.

What are your thoughts on KFC's decision not to raise menu prices despite inflationary pressures? Do you believe their customer-centric approach and focus on value will be beneficial for the brand in the long run?

Hell I refuse to buy any of the KFC range as they have been overpriced for some years, I do love the stuff but not at those prices, their idea that they get 9 pieces out of one chook (used to be ?) and for what they charge I could have got 3 to 4 chickens at the supermarket.... and as the recipe is now available online, and you like the potato and grave, well gravy is easy to make then get some Deb instant mashed potato then your done, for slaw just thin slice some cabbage of your choice then add a dressing of your choice... 4 chooks it means you would get 27 to 36 pieces......instead of 9 for 40 bucks

 

[Suzanne rose]

They are actually being sensible. I think they know people may stop buying if prices are increased and one of the cheaper meats atm is chicken.

I only ever get their chips and that's when my daughter wants kfc

 

[terri]

I doubt they are doing this out of the goodness of their hearts, but more in the knowledge that fast food is the first thing people stop buying when times are tough. If they sound generous, then they are appealing to those who think this is a good thing. Good on them though for not gouging every cent out of consumers. Hopefully their cost recouping is not done by employing only 15 year olds. I'm so cynical.

 

[Staffordshire Whippet]

"Mr O'Malley stated that they are very sensitive to the fact that consumers have copped 12 interest rate rises in just over a year." ?

From my observations, the people most likely to rely on KFC for their sustenance are the ones least likely to be paying off a mortgage.

On the other hand, old farts like myself and my spouse, who have not had a mortgage in decades and who actually benefit from 12 consecutive interest rate rises are probably the least likely to rely on KFC for our sustenance, for very sound medical reasons (not least of which was 'overindulgence in KFC when we were young'!)

 

[Joseph Gallina]

The sooner people stop buying and consuming processed foods and fast foods the better off we will all be. Not only in terms of affordable items but more importantly the health issues all these products cause. If you want to stay fat or in the obese range, then that's fine go ahead. Just remember for most people pre-diabetes or type 2 is just around the corner for you. This in turn will lead to many other metabolic related diseases down the track. Yes, I know I'm a real doomsdayer and the life of the party but I'm just trying to put a balance on this issue. Whether KFC are affordable or not, or family friendly is not the point. The point is to divert our attention to going back to the future and eating healthier than what society is presently. Dump the fast foods and make it yourself, and if you don't have time then make time. It's as simple as that and don't argue against it as any arguments don't hold water.

 

[Paul M]

With the rising cost of living and the constant arrival of bills, the last thing we want to see as consumers is a price hike at our favourite fast food restaurant.

In a surprisingly consumer-friendly move, KFC Australia has decided not to fall in line with the growing trend of businesses increasing their prices to combat the inflationary beast.

Instead, they're sticking to their affordable menu prices and looking elsewhere to balance the books.

View attachment 23560

Despite the rising inflation, KFC takes a cautious approach by refraining from increasing prices and prioritising customer affordability. Image by flub from Unsplash

Now, you may wonder, why is KFC doing this?

Well, KFC wants to maintain its reputation for offering 'great value' as many Aussies try to tighten their purse strings.

Rather than jacking up the price of your favourite Zinger burger or original recipe bucket, they're looking at making cost-cutting measures in other areas.

This strategic decision was disclosed by Drew O'Malley, the Managing Director and Chief Executive of KFC Australia Operator Collins Foods.

Mr O'Malley stated that they are very sensitive to the fact that consumers have copped 12 interest rate rises in just over a year.

The company has chosen to tread cautiously, focusing on preserving the customer's perception of value and ensuring that the KFC brand remains strong in a competitive market.

View attachment 23561

KFC's commitment to maintaining affordable prices amid inflation showcases its dedication to providing value and ensuring customer satisfaction remains a top priority. Image by helloimnik from Unsplash

Mr O'Malley further commented, 'Which is why we're proud that KFC is leading the pack on value right now in the minds of the consumer.'

In a business environment where quick wins often take priority over long-term success, KFC has chosen to take the road less travelled, focusing on the brand's health over immediate profit. This is a refreshing stance which is a testament to their customer-centric approach.

And this value-for-money strategy is paying off, with Collins Foods revealing that revenue for KFC Australia exceeded $1 billion for the first time, up a whopping 10 per cent over the same period a year ago.

Collins Foods is also hoping that this strategy would work in their favour as it could potentially attract customers who are 'trading down from more expensive options'.

Collins Foods operates 272 KFC restaurants in Australia and 64 more across Europe and also pioneers the Taco Bell brand Down Under.

In another interesting piece of news, Collins Foods announced the sale of its Asian branch of Sizzler restaurants to the Thai-based company Minor International.

Key Takeaways

• KFC Australia maintains it will not be increasing its menu prices in response to inflationary pressures.
• The company will be looking to cut costs in other areas to maintain its financial stability.
• Drew O’Malley, the Managing Director and Chief Executive of KFC Australia Operator Collins Foods, stated that they strive to consider their customer’s definition of 'great value'.
• Collins Foods has also reported that revenue from KFC Australia surpassed $1 billion for the first time, indicating a 10 per cent increase compared to last year.

We appreciate KFC's commitment to consumer satisfaction and value. We commend them for prioritising the customer experience during these challenging times.

What are your thoughts on KFC's decision not to raise menu prices despite inflationary pressures? Do you believe their customer-centric approach and focus on value will be beneficial for the brand in the long run?

Good!, Not that I have KFC very often. But I think Collins Foods have the Consumer in Mind and Not Themselves. P

 

[Tygie]

With the rising cost of living and the constant arrival of bills, the last thing we want to see as consumers is a price hike at our favourite fast food restaurant.

In a surprisingly consumer-friendly move, KFC Australia has decided not to fall in line with the growing trend of businesses increasing their prices to combat the inflationary beast.

Instead, they're sticking to their affordable menu prices and looking elsewhere to balance the books.

View attachment 23560

Despite the rising inflation, KFC takes a cautious approach by refraining from increasing prices and prioritising customer affordability. Image by flub from Unsplash

Now, you may wonder, why is KFC doing this?

Well, KFC wants to maintain its reputation for offering 'great value' as many Aussies try to tighten their purse strings.

Rather than jacking up the price of your favourite Zinger burger or original recipe bucket, they're looking at making cost-cutting measures in other areas.

This strategic decision was disclosed by Drew O'Malley, the Managing Director and Chief Executive of KFC Australia Operator Collins Foods.

Mr O'Malley stated that they are very sensitive to the fact that consumers have copped 12 interest rate rises in just over a year.

The company has chosen to tread cautiously, focusing on preserving the customer's perception of value and ensuring that the KFC brand remains strong in a competitive market.

View attachment 23561

KFC's commitment to maintaining affordable prices amid inflation showcases its dedication to providing value and ensuring customer satisfaction remains a top priority. Image by helloimnik from Unsplash

Mr O'Malley further commented, 'Which is why we're proud that KFC is leading the pack on value right now in the minds of the consumer.'

In a business environment where quick wins often take priority over long-term success, KFC has chosen to take the road less travelled, focusing on the brand's health over immediate profit. This is a refreshing stance which is a testament to their customer-centric approach.

And this value-for-money strategy is paying off, with Collins Foods revealing that revenue for KFC Australia exceeded $1 billion for the first time, up a whopping 10 per cent over the same period a year ago.

Collins Foods is also hoping that this strategy would work in their favour as it could potentially attract customers who are 'trading down from more expensive options'.

Collins Foods operates 272 KFC restaurants in Australia and 64 more across Europe and also pioneers the Taco Bell brand Down Under.

In another interesting piece of news, Collins Foods announced the sale of its Asian branch of Sizzler restaurants to the Thai-based company Minor International.

Key Takeaways

• KFC Australia maintains it will not be increasing its menu prices in response to inflationary pressures.
• The company will be looking to cut costs in other areas to maintain its financial stability.
• Drew O’Malley, the Managing Director and Chief Executive of KFC Australia Operator Collins Foods, stated that they strive to consider their customer’s definition of 'great value'.
• Collins Foods has also reported that revenue from KFC Australia surpassed $1 billion for the first time, indicating a 10 per cent increase compared to last year.

We appreciate KFC's commitment to consumer satisfaction and value. We commend them for prioritising the customer experience during these challenging times.

What are your thoughts on KFC's decision not to raise menu prices despite inflationary pressures? Do you believe their customer-centric approach and focus on value will be beneficial for the brand in the long run?

They're not raising prices because they'll lose customers as they are expensive enough! They used to have THE BEST chips going then they ruined them with sulphites and no one in our family can eat them. Add to that the local store is insistent their packs have to have wings and the wings have nothing on them of value worth eating. plus they mix the hot and spicy coating with the regular one.

 

[Ezzy]

Haven't had KFC for over 40 years. I see this as a positive move to keep customers, but hope that maintaining prices isn't at the expense of staff jobs.

 

[Shane/#]

With the rising cost of living and the constant arrival of bills, the last thing we want to see as consumers is a price hike at our favourite fast food restaurant.

In a surprisingly consumer-friendly move, KFC Australia has decided not to fall in line with the growing trend of businesses increasing their prices to combat the inflationary beast.

Instead, they're sticking to their affordable menu prices and looking elsewhere to balance the books.

View attachment 23560

Despite the rising inflation, KFC takes a cautious approach by refraining from increasing prices and prioritising customer affordability. Image by flub from Unsplash

Now, you may wonder, why is KFC doing this?

Well, KFC wants to maintain its reputation for offering 'great value' as many Aussies try to tighten their purse strings.

Rather than jacking up the price of your favourite Zinger burger or original recipe bucket, they're looking at making cost-cutting measures in other areas.

This strategic decision was disclosed by Drew O'Malley, the Managing Director and Chief Executive of KFC Australia Operator Collins Foods.

Mr O'Malley stated that they are very sensitive to the fact that consumers have copped 12 interest rate rises in just over a year.

The company has chosen to tread cautiously, focusing on preserving the customer's perception of value and ensuring that the KFC brand remains strong in a competitive market.

View attachment 23561

KFC's commitment to maintaining affordable prices amid inflation showcases its dedication to providing value and ensuring customer satisfaction remains a top priority. Image by helloimnik from Unsplash

Mr O'Malley further commented, 'Which is why we're proud that KFC is leading the pack on value right now in the minds of the consumer.'

In a business environment where quick wins often take priority over long-term success, KFC has chosen to take the road less travelled, focusing on the brand's health over immediate profit. This is a refreshing stance which is a testament to their customer-centric approach.

And this value-for-money strategy is paying off, with Collins Foods revealing that revenue for KFC Australia exceeded $1 billion for the first time, up a whopping 10 per cent over the same period a year ago.

Collins Foods is also hoping that this strategy would work in their favour as it could potentially attract customers who are 'trading down from more expensive options'.

Collins Foods operates 272 KFC restaurants in Australia and 64 more across Europe and also pioneers the Taco Bell brand Down Under.

In another interesting piece of news, Collins Foods announced the sale of its Asian branch of Sizzler restaurants to the Thai-based company Minor International.

Key Takeaways

• KFC Australia maintains it will not be increasing its menu prices in response to inflationary pressures.
• The company will be looking to cut costs in other areas to maintain its financial stability.
• Drew O’Malley, the Managing Director and Chief Executive of KFC Australia Operator Collins Foods, stated that they strive to consider their customer’s definition of 'great value'.
• Collins Foods has also reported that revenue from KFC Australia surpassed $1 billion for the first time, indicating a 10 per cent increase compared to last year.

We appreciate KFC's commitment to consumer satisfaction and value. We commend them for prioritising the customer experience during these challenging times.

What are your thoughts on KFC's decision not to raise menu prices despite inflationary pressures? Do you believe their customer-centric approach and focus on value will be beneficial for the brand in the long run?

Well KFC well the prices are going to stay the same well it's over priced for greasy chook so they are looking at different avenues well staff will be reduced or the older workers will be sacked and younger people employed so there is a wage drop from someone working for year's to trainees hmmmm