Remember this 'luxury' supermarket item Aussies used to buy? It’s still around—prepare for a wave of nostalgia!

Remember the days when your little ankle biters would pester you for a taste of a sweet treat that made them bounce off the walls? Ah, the memories!

Well, fear not, because we're about to take a trip down memory lane and relive those sweet, sticky moments.

For many Australians, one such sweet indulgence that seemed to epitomise luxury and sophistication was the Vienetta ice cream cake.


The Vienetta, with its beautiful, rippling waves of ice cream, sandwiched between thin sheets of chocolate, was more than just a dessert; it was a status symbol.

It was the kind of treat that made an appearance at special family gatherings, birthdays, and holidays, often leaving the kids wide-eyed with anticipation. The mere sight of that silver tray sliding out of the box was enough to make any occasion feel extraordinary.


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The Viennetta was first introduced into Australian markets in 1982. Photo Source: Shutterstock / Esteban Martinena Guerrer.


Fast forward to today: imagine the joy of sharing that beloved dessert with your grandkids, watching their eyes widen in sugary bliss, just like your own ankle-biters did.

Back in the day, the Vienetta seemed like an item reserved for 'rich people'—a luxury that was somehow both attainable and aspirational.

It was the fridge with the ice dispenser, the family with Foxtel, the neighbours with the shiny new car. But the truth was, the Vienetta was surprisingly affordable, a fact that only added to its charm. It was the luxury that everyone could enjoy, the treat that made you feel like royalty without breaking the bank.

The Vienetta's appeal wasn't just in its appearance; it was in the experience. The first slice, the crunch of the chocolate layers giving way to the smooth ice cream, was a moment of pure joy.

It was a dessert that brought the family together, each bite a shared delight. And let's not forget the fun of trying to get the perfect slice, balancing the chocolate and ice cream in equal measure.


Now, after years of being off the radar, the Vienetta is making a comeback, and Aussies are here for it.

Social media is abuzz with people sharing their stories of rediscovering this classic dessert. Mums and dads are introducing it to a new generation, while others are reliving their childhood memories with each bite.

One mum's post on the Mums Who Facebook page sparked a wave of nostalgia, as she shared her joy at 'officially making it' by purchasing a Vienetta for herself.

Her post resonated with many, as they recounted their own experiences of the dessert being a 'special treat' and a 'luxury' from their childhoods.

One user shares her story in the comments, 'I introduced it to my 8YO son a fortnight ago. It blew his mind! "Mum, how do they make that? It's the best thing I've ever eaten."'

The Vienetta, it seems, still holds a special place in the hearts of many Australians.


But as with all things, change is inevitable. Some have noted that the Vienetta of today isn't quite the same as they remember.

Complaints of 'shrinkflation' and a change in taste have surfaced, with some lamenting that the dessert has lost a bit of its former glory.

One user comments, ‘We bought one a few months ago - and they are much smaller now and definitely do not taste as good either - such a shame .’

Despite these changes, the Vienetta continues to be a beloved treat, a reminder of simpler times and the joy of a shared dessert.


Source: Youtube / Australia Past​


So, whether you're a long-time fan or a newcomer to the Vienetta craze, there's no denying the allure of this classic dessert.

It's a taste of the past, a reminder of the moments that made us feel special, and a treat that continues to bring smiles to faces young and old.

Key Takeaways
  • Aussies have fond memories of Vienetta, an ice cream cake that was associated with luxury in their childhood.
  • The dessert holds nostalgic value for many and is still considered a symbol of sophistication by some, despite its affordability.
  • Consumers have noticed a change in the size of Vienetta due to shrinkflation, with some expressing disappointment in its diminished size and altered taste.
  • The product is currently available at a discounted price at Coles, allowing customers to indulge in what they once thought of as a 'rich people' dessert.

As for me, I don't need an excuse like a birthday to indulge in a slice of Vienetta. I'm just going to embrace the luxury of nostalgia and enjoy every last bite. After all, who says you can't have your cake and eat it too?

Looking for more nostalgic treats? Check out our story about a new take on a classic dessert by Aldi!

For our readers who prefer homemade sweetness infused with love rather than store-bought, check out this recipe for Violet Crumble Ice-cream Cake from member @Suzanne rose.

Do you have fond memories of the Vienetta ice cream cake? Has it graced your table during special occasions? Or perhaps you've recently rediscovered this classic dessert? Share your stories with us in the comments below!
 
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