Public figure slams TV program over controversial ADHD story

Em Rusciano, known for speaking her mind, is once again in the spotlight—this time for calling out a high-profile program over its handling of a sensitive topic close to her heart.

If you’ve ever questioned how certain subjects are portrayed in the media, this bold response is adding fuel to a growing conversation.


For those who may not know, Em Rusciano, 46, is not just a celebrated comedian, podcaster, and former Project panellist—she’s also been open about her own ADHD diagnosis, which she received four years ago.

Her lived experience provides her with a unique perspective on how the media portrays neurodivergent individuals, and she has become a passionate advocate for the community.

So when The Project aired a segment focusing on the alleged 'overprescription' of ADHD medication—featuring Professor Ian Hickie from the University of Sydney’s Brain and Mind Centre—Em was quick to call out what she saw as a harmful narrative.


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The TV segment was criticised as 'dehumanising' towards the neurodivergent community, with concerns raised over ADHD and medication use. Credit: @emrusciano / Instagram


The segment raised concerns about rising ADHD diagnoses and questioned whether medication is being prescribed appropriately, especially for teenagers.

Professor Hickie’s comments, while perhaps well-intentioned, struck a nerve with many in the neurodivergent community.

'We should really worry about inappropriate prescribing,' he said, highlighting the increase in diagnoses and questioning whether those receiving medication are truly the ones in need.


Em didn’t hold back. Taking to Instagram, she reposted her comment from The Project’s social media, writing:

'Why does The Project continue to target the ND (neurodivergent) community with these s****, clickbait, and frankly dehumanising segments?' She finished with a blunt, 'Actually, get f*****.'

It’s not the first time Em has called out her former employers for what she sees as a lack of sensitivity or understanding.

She was a regular on The Project from 2011 to 2022, and her history with the show gives her criticism extra weight.

This isn’t an isolated incident. Em has a track record of challenging the media when she feels it’s failed to support marginalised groups.

She previously criticised The Project for its handling of comedian Reuben Kaye’s controversial joke, suggesting the show distanced itself from him only after public backlash.


She’s also taken aim at Triple M, another former employer, after host Marty Sheargold made disparaging comments about the Matildas, Australia’s beloved women’s soccer team.

Em recounted her own experiences with misogyny at the station, recalling a meeting where she was told, 'Unless you have a c*** and b****, I don’t care about your opinion.'

According to Em, this wasn’t a one-off comment but a sentiment repeated in team meetings.

Her willingness to speak out has made her a champion for many who feel voiceless in the face of entrenched attitudes in the media industry.

Em’s outrage isn’t just about one segment—it’s about a broader pattern in how neurodivergent people are portrayed.

Too often, stories about ADHD and other conditions focus on 'problems' and 'risks' rather than the lived experiences of those affected.


This can lead to stigma, misunderstanding, and even barriers to diagnosis and treatment for those who need it.

For many Australians—especially those over 60 who may have grown up in an era when neurodiversity was poorly understood—these conversations are vital.

ADHD isn’t just a childhood condition, and it’s not a 'fad' diagnosis. Many adults are only now discovering that their lifelong struggles have a name and that support is available.

The debate over ADHD medication is complex. On one hand, there are legitimate concerns about overprescription and the need for careful diagnosis.

On the other, there’s a risk that sensationalist media coverage can discourage people from seeking help or make them feel ashamed of their diagnosis.

For older Australians, this is especially relevant. Many in our community may have gone undiagnosed for decades, only to receive answers later in life.


The last thing anyone needs is to feel judged or dismissed by the media.

Em’s passionate response is a reminder that we need more nuanced, compassionate discussions about neurodiversity.

Instead of clickbait and controversy, let’s hear from people with lived experience.

Let’s talk about the challenges—and the strengths—of being neurodivergent. And let’s make sure everyone feels seen, heard, and respected.
Key Takeaways

  • Em Rusciano has criticised The Project for a segment she described as 'dehumanising' towards the neurodivergent community, particularly regarding ADHD and the alleged over-prescription of medication.
  • Rusciano, who was a regular panellist on The Project from 2011 to 2022 and has ADHD herself, took aim at the show on Instagram, accusing it of targeting neurodivergent people with negative coverage.
  • She has also spoken out about misogyny in the Australian media industry, sharing her experiences at Triple M and backing calls for more respect for women in sport and the workplace.
  • Rusciano has voiced ongoing frustration at the commercial radio sector, claiming that it favours hosts who show little care for their guests or target audiences compared to independent platforms like her Emsolation podcast.
Have you or someone you know been affected by ADHD or another neurodivergent condition? How do you feel about the way these topics are covered in the media? Do you think there’s still too much stigma, or are things improving? We’d love to hear your thoughts and experiences—share your story in the comments below.
 

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Do you believe that autism is caused by "mercury" containing MMR vaccines?

How about COVID-19 vaccines causing anything from cerebral palsy to syphilis?
You can include lactose intolerance, anaphylaxis caused by nuts, gluten and fructose intolerance to the list.

Do you know anybody who had these conditions more than 50 years ago? You wouldn't as the conditions were not entirely understood back then.
 
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What's wrong with these people going on about a tv show when a very serious subject was being spoken about.
I'm fed up with the labels being put on things these days. ADHD used to be simply called "hyperactivity". This was easily controlled by cutting out anything with salicylate such as things with artificial flavourings and colourings and oranges. There was also a great book titled "why is my child hyperactive?" I used to be a phone adviser on this subject so I know what I'm talking about. My youngest son had this problem. Just on 50 years ago a drug called RITALIN came on the market and, yes it did help to some extent however, IT IS HIGHLY ADDICTIVE which is why it's called KIDDY SPEED. My son was a guinea pig for this stuff and, yes, in some ways it did good, However it took my son on a road to drug hell and he actually died twice that I know of on the streets of Sydney. I haven't seen him for many years so I don't know if he's still alive.
A few years ago I opened my home to recovering drug addicts and alcoholics in the hope of saving some lives. Many of the young people had begun their lives being put on RITALIN for what they now call ADHD and ended up as addicts with this stuff. Fron what I've been told doctors are still giving out this wretched stuff. For the so called comedian I say 'GET REAL' This person is not funny. No matter what you call HYPERACTIVITY drugs are NOT the answer.
I agree with you about the label yet again being applied. "Nuerodivergent" FFS call it hyperactive - I cannot opine about the drug treatment as I have not been exposed to it. When I was in primary school I was called disruptive because I was bored with the slow progress by other pupils. No doubt if the label existed in those days I would be neurodivergent also! Having very "grounded" and strict Italian parents, a quick smack around the bottom "cured" me of any behavior problems. My parents were never ones to spare the rod! Resented it at the time, but then again discipline is now my forte (work ethic etc). Sometimes a drastic solution stops the problem.
 
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where did you work????? Fairyland. Hyperactivity has been known since at least the 60s.
We must have been very lucky! I was well aware of hyperactivity but throughout my time at kinder we really didn’t ever have a child who suffered with it. There were a few difficult ones with all sorts of interesting quirks, but nothing that we couldn’t deal with. It was a great place to work but unfortunately, not Fairyland 😂
 
I agree with you about the label yet again being applied. "Nuerodivergent" FFS call it hyperactive - I cannot opine about the drug treatment as I have not been exposed to it.
Neurodivergence applies to more than hyperactive people. It applies to those with Autism, dyslexia and other “conditions”.

Put simply, a “neurodivergent” person refers to a person on the autism spectrum or, more generally, to someone whose brain processes information in a way that is not typical of most individuals.
Neurodivergent is a nonmedical term that describes people whose brains develop or work differently for some reason.
 

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