Many of you will understand how worried grandparents can get when it comes to the content their young grandkids see while they’re looking at the TV or playing on apps and websites. We know that it isn’t always easy to protect them from disturbing, offensive, or inappropriate content, no matter what precautions are taken.

This was recently exemplified in a story that’s struck horror into the hearts of both grandparents and parents everywhere: a raunchy ad promoting sex toys aired during one of TV’s most beloved children’s shows.

One Australian parent was concerned and upset when a racy commercial promoting sex toys aired during popular children's shows Paw Patrol and Lego Masters on Channel 10's on-demand service, 10 Play.

Understandably, the parent filed a complaint to the Ad Standards Community Panel (ASCP) last month, sparking an investigation into the issue.

The network has since been forced to make unspecified changes to its advertising process.

A risqué ad appeared during an episode of Paw Patrol. Credit: Paw Patrol/YouTube

The advertisement, commissioned by adult business Sexyland, featured a leather-clad woman wearing a G-string and a leash, as well as a scene with a woman lying naked in bed, covered only by a bed sheet.

It is believed that the parent saw the commercial while her child was watching the kid’s show on 10 Play.

According to reports, the complaint highlighted the ‘totally inappropriate and unacceptable’ nature of the ad, reading: ‘It’s a kids program…What is the relevancy of this advert?’

The complaint continued: ‘Young children should not be watching ads for stores that sell sex toys. During the morning before 9 am, I want to feel…assured that I don't need to censor kids' TV.’

The upset parent filed a complaint to the ASCP last month. Credit: Vidal Balielo Jr./Pexels

Furthermore, the parent reported that the provocative commercial also aired during an episode of Lego Masters, which streams on 9Now.

This occurrence received similar criticism, as the complaint noted it was: ‘Provocative and inappropriate content to be aired during a Lego Masters episode.’

Although the ASCP has dismissed the complaint, the board has acknowledged the occurrence as a ‘rare error’ and stated that it was not under the advertiser's control.

It added that it was ‘unlikely to be repeated, especially now that the scheduler has been alerted’.

Sexyland was seemingly unaware of the incident, having abided by self-imposed restrictions when booking ad slots between 9.30 pm and midnight. The company stated that the error must have been on the publisher's behalf.

In response, a spokesperson for the network confirmed that the ad was indeed played mistakenly and reassured the public, saying, 'We have since tightened our protections and processes to ensure this does not occur in the future.'

These instances, while rare, do remind us of the importance of monitoring our grandchildren's television consumption, even during shows that are typically appropriate and safe for them. Meanwhile, broadcasters must ensure that content is appropriately scheduled and screened.

Key Takeaways

• A concerned parent filed a complaint after a racy ad promoting sex toys aired during an episode of Paw Patrol on Channel 10's on-demand service, 10 Play.
• The ad, commissioned by adult business Sexyland, featured provocative and inappropriate content for a children's show.
• The Ad Standards Community Panel (ASCP) dismissed the complaint, stating that a 'rare error' led to the commercial playing during Paw Patrol and was not in the advertiser's control.
• Channel 10 confirmed the ad was played by mistake and has since tightened its protections and processes to prevent similar incidents in the future.

It's best to stay vigilant and keep the communication lines open with the networks when it comes to ensuring the safety and well-being of your grandkids during their cherished TV time. For now, let's hope that the steps undertaken by Channel 10 satisfy their promise of preventing similar incidents in the future.

What about you, members? Do you think networks need more stringent measures to protect minors from consuming inappropriate or age-restricted shows, or should the burden of responsibility be put in the hands of their guardians? Let us know in the comments below.

 

[steve.bryce]

Many of you will understand how worried grandparents can get when it comes to the content their young grandkids see while they’re looking at the TV or playing on apps and websites. We know that it isn’t always easy to protect them from disturbing, offensive, or inappropriate content, no matter what precautions are taken.

This was recently exemplified in a story that’s struck horror into the hearts of both grandparents and parents everywhere: a raunchy ad promoting sex toys aired during one of TV’s most beloved children’s shows.

One Australian parent was concerned and upset when a racy commercial promoting sex toys aired during popular children's shows Paw Patrol and Lego Masters on Channel 10's on-demand service, 10 Play.

Understandably, the parent filed a complaint to the Ad Standards Community Panel (ASCP) last month, sparking an investigation into the issue.

The network has since been forced to make unspecified changes to its advertising process.

View attachment 22165

A risqué ad appeared during an episode of Paw Patrol. Credit: Paw Patrol/YouTube

The advertisement, commissioned by adult business Sexyland, featured a leather-clad woman wearing a G-string and a leash, as well as a scene with a woman lying naked in bed, covered only by a bed sheet.

It is believed that the parent saw the commercial while her child was watching the kid’s show on 10 Play.

According to reports, the complaint highlighted the ‘totally inappropriate and unacceptable’ nature of the ad, reading: ‘It’s a kids program…What is the relevancy of this advert?’

The complaint continued: ‘Young children should not be watching ads for stores that sell sex toys. During the morning before 9 am, I want to feel…assured that I don't need to censor kids' TV.’

View attachment 22166

The upset parent filed a complaint to the ASCP last month. Credit: Vidal Balielo Jr./Pexels

Furthermore, the parent reported that the provocative commercial also aired during an episode of Lego Masters, which streams on 9Now.

This occurrence received similar criticism, as the complaint noted it was: ‘Provocative and inappropriate content to be aired during a Lego Masters episode.’

Although the ASCP has dismissed the complaint, the board has acknowledged the occurrence as a ‘rare error’ and stated that it was not under the advertiser's control.

It added that it was ‘unlikely to be repeated, especially now that the scheduler has been alerted’.

Sexyland was seemingly unaware of the incident, having abided by self-imposed restrictions when booking ad slots between 9.30 pm and midnight. The company stated that the error must have been on the publisher's behalf.

In response, a spokesperson for the network confirmed that the ad was indeed played mistakenly and reassured the public, saying, 'We have since tightened our protections and processes to ensure this does not occur in the future.'

These instances, while rare, do remind us of the importance of monitoring our grandchildren's television consumption, even during shows that are typically appropriate and safe for them. Meanwhile, broadcasters must ensure that content is appropriately scheduled and screened.

Key Takeaways

• A concerned parent filed a complaint after a racy ad promoting sex toys aired during an episode of Paw Patrol on Channel 10's on-demand service, 10 Play.
• The ad, commissioned by adult business Sexyland, featured provocative and inappropriate content for a children's show.
• The Ad Standards Community Panel (ASCP) dismissed the complaint, stating that a 'rare error' led to the commercial playing during Paw Patrol and was not in the advertiser's control.
• Channel 10 confirmed the ad was played by mistake and has since tightened its protections and processes to prevent similar incidents in the future.

It's best to stay vigilant and keep the communication lines open with the networks when it comes to ensuring the safety and well-being of your grandkids during their cherished TV time. For now, let's hope that the steps undertaken by Channel 10 satisfy their promise of preventing similar incidents in the future.

What about you, members? Do you think networks need more stringent measures to protect minors from consuming inappropriate or age-restricted shows, or should the burden of responsibility be put in the hands of their guardians? Let us know in the comments below.

what is the ascp there to control .... if not the ads ???
what a stupid or scary reply.
either they have no control at all, or it was an answer to try to wash their hands of the situation.

 

[Suzanne rose]

I think it would be great to have no commercials during kids shows .
When they show commercials it's usually to accommodate who would be watching the program and away to entice them.

Usually during kids shows its toy commercials or takeaway food commercials. This is when we hear kids asking ' can I get one of those' or I want KFC ect

I think they show enough during other times to be able to have add free time during kids shows

 

[AlanQ]

given lego masters isn't shown on channel 10, I question the legitimacy of this story. There is not restriction on adverts shown during a streaming download. Record it at the time of free to air schedule and watch at a later time, then the advertising standards apply to the rating of the show.

 

[ElleJay]

given lego masters isn't shown on channel 10, I question the legitimacy of this story. There is not restriction on adverts shown during a streaming download. Record it at the time of free to air schedule and watch at a later time, then the advertising standards apply to the rating of the show.

The article says Lego Masters is shown on 9Now.

 

[Rosalie30]

On the same topic. Does anyone else think the Natural Confectionary Co. ad. featuring the little girl and her mother in their car, singing to a song with words which are clearly about a prostitute working for a pimp is completely inappropriate. ???

 

[Viellarde]

given lego masters isn't shown on channel 10, I question the legitimacy of this story. There is not restriction on adverts shown during a streaming download. Record it at the time of free to air schedule and watch at a later time, then the advertising standards apply to the rating of the show.

I read kids show on channel 10, and Leggo Masters on 9Now.

 

[Mr Chips]

The complaint was probably from a "North Shore" person who had a glass or two too many of Chardonnay and was in Lala land. Also probably checking their kids' credit card statements to ensure they were not overspending. It's a mistake obviously which cannot be unseen and the only people that would understand the content are the stressed-out adults. Sorry, but not have much patience for this type of complaint.

 

[Jest]

Many of you will understand how worried grandparents can get when it comes to the content their young grandkids see while they’re looking at the TV or playing on apps and websites. We know that it isn’t always easy to protect them from disturbing, offensive, or inappropriate content, no matter what precautions are taken.

This was recently exemplified in a story that’s struck horror into the hearts of both grandparents and parents everywhere: a raunchy ad promoting sex toys aired during one of TV’s most beloved children’s shows.

One Australian parent was concerned and upset when a racy commercial promoting sex toys aired during popular children's shows Paw Patrol and Lego Masters on Channel 10's on-demand service, 10 Play.

Understandably, the parent filed a complaint to the Ad Standards Community Panel (ASCP) last month, sparking an investigation into the issue.

The network has since been forced to make unspecified changes to its advertising process.

View attachment 22165

A risqué ad appeared during an episode of Paw Patrol. Credit: Paw Patrol/YouTube

The advertisement, commissioned by adult business Sexyland, featured a leather-clad woman wearing a G-string and a leash, as well as a scene with a woman lying naked in bed, covered only by a bed sheet.

It is believed that the parent saw the commercial while her child was watching the kid’s show on 10 Play.

According to reports, the complaint highlighted the ‘totally inappropriate and unacceptable’ nature of the ad, reading: ‘It’s a kids program…What is the relevancy of this advert?’

The complaint continued: ‘Young children should not be watching ads for stores that sell sex toys. During the morning before 9 am, I want to feel…assured that I don't need to censor kids' TV.’

View attachment 22166

The upset parent filed a complaint to the ASCP last month. Credit: Vidal Balielo Jr./Pexels

Furthermore, the parent reported that the provocative commercial also aired during an episode of Lego Masters, which streams on 9Now.

This occurrence received similar criticism, as the complaint noted it was: ‘Provocative and inappropriate content to be aired during a Lego Masters episode.’

Although the ASCP has dismissed the complaint, the board has acknowledged the occurrence as a ‘rare error’ and stated that it was not under the advertiser's control.

It added that it was ‘unlikely to be repeated, especially now that the scheduler has been alerted’.

Sexyland was seemingly unaware of the incident, having abided by self-imposed restrictions when booking ad slots between 9.30 pm and midnight. The company stated that the error must have been on the publisher's behalf.

In response, a spokesperson for the network confirmed that the ad was indeed played mistakenly and reassured the public, saying, 'We have since tightened our protections and processes to ensure this does not occur in the future.'

These instances, while rare, do remind us of the importance of monitoring our grandchildren's television consumption, even during shows that are typically appropriate and safe for them. Meanwhile, broadcasters must ensure that content is appropriately scheduled and screened.

Key Takeaways

• A concerned parent filed a complaint after a racy ad promoting sex toys aired during an episode of Paw Patrol on Channel 10's on-demand service, 10 Play.
• The ad, commissioned by adult business Sexyland, featured provocative and inappropriate content for a children's show.
• The Ad Standards Community Panel (ASCP) dismissed the complaint, stating that a 'rare error' led to the commercial playing during Paw Patrol and was not in the advertiser's control.
• Channel 10 confirmed the ad was played by mistake and has since tightened its protections and processes to prevent similar incidents in the future.

It's best to stay vigilant and keep the communication lines open with the networks when it comes to ensuring the safety and well-being of your grandkids during their cherished TV time. For now, let's hope that the steps undertaken by Channel 10 satisfy their promise of preventing similar incidents in the future.

What about you, members? Do you think networks need more stringent measures to protect minors from consuming inappropriate or age-restricted shows, or should the burden of responsibility be put in the hands of their guardians? Let us know in the comments below.

I do not consider myself a prude. I love the jokes. BUT the ads today are just plain stupid. I note we do not have to many white people on the screens of late. The humour is zilch, pathetic. The one with the chocolate left in the glove box drives me to distraction. I do not buy nestles, mcleans frozen, or gum. 3 guesses why>

 

[Rosalie30]

I do not consider myself a prude. I love the jokes. BUT the ads today are just plain stupid. I note we do not have to many white people on the screens of late. The humour is zilch, pathetic. The one with the chocolate left in the glove box drives me to distraction. I do not buy nestles, mcleans frozen, or gum. 3 guesses why>

No?

 

[Robbo3006]

Many of you will understand how worried grandparents can get when it comes to the content their young grandkids see while they’re looking at the TV or playing on apps and websites. We know that it isn’t always easy to protect them from disturbing, offensive, or inappropriate content, no matter what precautions are taken.

This was recently exemplified in a story that’s struck horror into the hearts of both grandparents and parents everywhere: a raunchy ad promoting sex toys aired during one of TV’s most beloved children’s shows.

One Australian parent was concerned and upset when a racy commercial promoting sex toys aired during popular children's shows Paw Patrol and Lego Masters on Channel 10's on-demand service, 10 Play.

Understandably, the parent filed a complaint to the Ad Standards Community Panel (ASCP) last month, sparking an investigation into the issue.

The network has since been forced to make unspecified changes to its advertising process.

View attachment 22165

A risqué ad appeared during an episode of Paw Patrol. Credit: Paw Patrol/YouTube

The advertisement, commissioned by adult business Sexyland, featured a leather-clad woman wearing a G-string and a leash, as well as a scene with a woman lying naked in bed, covered only by a bed sheet.

It is believed that the parent saw the commercial while her child was watching the kid’s show on 10 Play.

According to reports, the complaint highlighted the ‘totally inappropriate and unacceptable’ nature of the ad, reading: ‘It’s a kids program…What is the relevancy of this advert?’

The complaint continued: ‘Young children should not be watching ads for stores that sell sex toys. During the morning before 9 am, I want to feel…assured that I don't need to censor kids' TV.’

View attachment 22166

The upset parent filed a complaint to the ASCP last month. Credit: Vidal Balielo Jr./Pexels

Furthermore, the parent reported that the provocative commercial also aired during an episode of Lego Masters, which streams on 9Now.

This occurrence received similar criticism, as the complaint noted it was: ‘Provocative and inappropriate content to be aired during a Lego Masters episode.’

Although the ASCP has dismissed the complaint, the board has acknowledged the occurrence as a ‘rare error’ and stated that it was not under the advertiser's control.

It added that it was ‘unlikely to be repeated, especially now that the scheduler has been alerted’.

Sexyland was seemingly unaware of the incident, having abided by self-imposed restrictions when booking ad slots between 9.30 pm and midnight. The company stated that the error must have been on the publisher's behalf.

In response, a spokesperson for the network confirmed that the ad was indeed played mistakenly and reassured the public, saying, 'We have since tightened our protections and processes to ensure this does not occur in the future.'

These instances, while rare, do remind us of the importance of monitoring our grandchildren's television consumption, even during shows that are typically appropriate and safe for them. Meanwhile, broadcasters must ensure that content is appropriately scheduled and screened.

Key Takeaways

• A concerned parent filed a complaint after a racy ad promoting sex toys aired during an episode of Paw Patrol on Channel 10's on-demand service, 10 Play.
• The ad, commissioned by adult business Sexyland, featured provocative and inappropriate content for a children's show.
• The Ad Standards Community Panel (ASCP) dismissed the complaint, stating that a 'rare error' led to the commercial playing during Paw Patrol and was not in the advertiser's control.
• Channel 10 confirmed the ad was played by mistake and has since tightened its protections and processes to prevent similar incidents in the future.

It's best to stay vigilant and keep the communication lines open with the networks when it comes to ensuring the safety and well-being of your grandkids during their cherished TV time. For now, let's hope that the steps undertaken by Channel 10 satisfy their promise of preventing similar incidents in the future.

What about you, members? Do you think networks need more stringent measures to protect minors from consuming inappropriate or age-restricted shows, or should the burden of responsibility be put in the hands of their guardians? Let us know in the comments below.

Another invasion into our children's minds by the woke. I bet it was done on purpose.