Local governments and city planners around the world are constantly devising new ways to encourage people to practise more civic responsibility, such as sorting their trash and avoiding littering.

Here in Australia, as you all know, local councils provide residents with different coloured bins to encourage Aussies to separate their waste.

In one Swedish city, however, they came up with a much more unique way to get people to stop littering.

In the city of Malmö, located in a coastal region in southern Sweden, some public rubbish bins have been outfitted with speaker systems that play prerecorded messages whenever someone puts their trash inside.

But, you might ask, what makes that so special?

Instead of playing random or encouraging audio messages whenever trash is thrown into the bin, it plays short, seductive clips of a woman's voice saying provocative phrases laced with double meanings.

When rubbish is put in some rubbish bins in Sweden, the bins make a seductive noise. Credit: YouTube/Action C.​

"The sentences are part of a campaign to get more people talking about the dirtiest thing there is: littering," said Marie Persson, section chief of the city's roads department.

"Otherwise, the rubbish ends up in our streets, squares, and seas," she continued, "So please, go ahead and feed the bins with more rubbish. Yes, just like that..."

In an interview with Sydsvenskan, a Swedish news publication, she explained that the sexy voice is a "new, humorous way to get across our message" and intends to provide positive reinforcement to people who do the right thing "by giving them a laugh".

In 2017, Malmö installed eighteen high-tech bins, two of which speak whenever rubbish is collected. During the pandemic, the bins expressed gratitude to residents for keeping their distance from one another

Now, city officials have added both a female and male voice to the bins, giving depositors the opportunity to hear a seductive remark after disposing of their trash.

While Persson refused to reveal who voiced the male bin, Swedish rapper Joy confirmed on Instagram that she is behind the female voice.

In a post, she wrote: "Congrats to everyone living in Malmö, now you can hear me groan while you look after the environment."

Credit: Richard Orange.​

If you are curious about how the rubbish bins "speak" seductively, just take a look at the video posted above and see (or rather, hear) for yourself.

The majority of us here in Australia most likely do not speak or understand Swedish. Thankfully, Richard Orange and other users have provided some useful translations in the comments. The following phrases are spoken, at random, by the bin whenever it is given a piece of rubbish:

• “Come back quickly and do that again.”
• “Ooh, yeah, right there.”
• “Ahh, that was crazy good.”
• “Hmm, more."
• “Little more to the left next time.”

While it's a bit cheeky, if this initiative makes people less likely to litter, then it's a good thing in our eyes (and in our ears LOL).

What are your thoughts, members? Do you think the local Aussie councils should take notes and implement the idea here as well? Let us know in the comments below!

 

[peteloo]

Local governments and city planners around the world are constantly devising new ways to encourage people to practise more civic responsibility, such as sorting their trash and avoiding littering.

Here in Australia, as you all know, local councils provide residents with different coloured bins to encourage Aussies to separate their waste.

In one Swedish city, however, they came up with a much more unique way to get people to stop littering.

In the city of Malmö, located in a coastal region in southern Sweden, some public rubbish bins have been outfitted with speaker systems that play prerecorded messages whenever someone puts their trash inside.

But, you might ask, what makes that so special?

Instead of playing random or encouraging audio messages whenever trash is thrown into the bin, it plays short, seductive clips of a woman's voice saying provocative phrases laced with double meanings.

When rubbish is put in some rubbish bins in Sweden, the bins make a seductive noise. Credit: YouTube/Action C.​

"The sentences are part of a campaign to get more people talking about the dirtiest thing there is: littering," said Marie Persson, section chief of the city's roads department.

"Otherwise, the rubbish ends up in our streets, squares, and seas," she continued, "So please, go ahead and feed the bins with more rubbish. Yes, just like that..."

In an interview with Sydsvenskan, a Swedish news publication, she explained that the sexy voice is a "new, humorous way to get across our message" and intends to provide positive reinforcement to people who do the right thing "by giving them a laugh".

In 2017, Malmö installed eighteen high-tech bins, two of which speak whenever rubbish is collected. During the pandemic, the bins expressed gratitude to residents for keeping their distance from one another

Now, city officials have added both a female and male voice to the bins, giving depositors the opportunity to hear a seductive remark after disposing of their trash.

While Persson refused to reveal who voiced the male bin, Swedish rapper Joy confirmed on Instagram that she is behind the female voice.

In a post, she wrote: "Congrats to everyone living in Malmö, now you can hear me groan while you look after the environment."

Credit: Richard Orange.​

If you are curious about how the rubbish bins "speak" seductively, just take a look at the video posted above and see (or rather, hear) for yourself.

The majority of us here in Australia most likely do not speak or understand Swedish. Thankfully, Richard Orange and other users have provided some useful translations in the comments. The following phrases are spoken, at random, by the bin whenever it is given a piece of rubbish:

• “Come back quickly and do that again.”
• “Ooh, yeah, right there.”
• “Ahh, that was crazy good.”
• “Hmm, more."
• “Little more to the left next time.”

While it's a bit cheeky, if this initiative makes people less likely to litter, then it's a good thing in our eyes (and in our ears LOL).

What are your thoughts, members? Do you think the local Aussie councils should take notes and implement the idea here as well? Let us know in the comments below!

This would make keeping the streets clean fun. Just need to also regularly clear the bins that will get filled in shorter time. We don’t want to see bins with litter overfilled and sticking out.

 

[Ricci]

Whatever works I suppose.

 

[Glo72]

Local governments and city planners around the world are constantly devising new ways to encourage people to practise more civic responsibility, such as sorting their trash and avoiding littering.

Here in Australia, as you all know, local councils provide residents with different coloured bins to encourage Aussies to separate their waste.

In one Swedish city, however, they came up with a much more unique way to get people to stop littering.

In the city of Malmö, located in a coastal region in southern Sweden, some public rubbish bins have been outfitted with speaker systems that play prerecorded messages whenever someone puts their trash inside.

But, you might ask, what makes that so special?

Instead of playing random or encouraging audio messages whenever trash is thrown into the bin, it plays short, seductive clips of a woman's voice saying provocative phrases laced with double meanings.

When rubbish is put in some rubbish bins in Sweden, the bins make a seductive noise. Credit: YouTube/Action C.​

"The sentences are part of a campaign to get more people talking about the dirtiest thing there is: littering," said Marie Persson, section chief of the city's roads department.

"Otherwise, the rubbish ends up in our streets, squares, and seas," she continued, "So please, go ahead and feed the bins with more rubbish. Yes, just like that..."

In an interview with Sydsvenskan, a Swedish news publication, she explained that the sexy voice is a "new, humorous way to get across our message" and intends to provide positive reinforcement to people who do the right thing "by giving them a laugh".

In 2017, Malmö installed eighteen high-tech bins, two of which speak whenever rubbish is collected. During the pandemic, the bins expressed gratitude to residents for keeping their distance from one another

Now, city officials have added both a female and male voice to the bins, giving depositors the opportunity to hear a seductive remark after disposing of their trash.

While Persson refused to reveal who voiced the male bin, Swedish rapper Joy confirmed on Instagram that she is behind the female voice.

In a post, she wrote: "Congrats to everyone living in Malmö, now you can hear me groan while you look after the environment."

Credit: Richard Orange.​

If you are curious about how the rubbish bins "speak" seductively, just take a look at the video posted above and see (or rather, hear) for yourself.

The majority of us here in Australia most likely do not speak or understand Swedish. Thankfully, Richard Orange and other users have provided some useful translations in the comments. The following phrases are spoken, at random, by the bin whenever it is given a piece of rubbish:

• “Come back quickly and do that again.”
• “Ooh, yeah, right there.”
• “Ahh, that was crazy good.”
• “Hmm, more."
• “Little more to the left next time.”

While it's a bit cheeky, if this initiative makes people less likely to litter, then it's a good thing in our eyes (and in our ears LOL).

What are your thoughts, members? Do you think the local Aussie councils should take notes and implement the idea here as well? Let us know in the comments below!

Love it.

 

[Glo72]

What a good idea. Might encourage people to put their rubbish in the bin instead of the ground.