Many Australians keep a close eye on their email inboxes for newsletters.

After all, who doesn't love a good deal, a handy recipe, or the chance to win a prize?

This week, thousands of Australians were left scratching their heads after receiving a puzzling email from one of the country's major supermarkets.


Woolworths recently sent out an email to over 800,000 Everyday Rewards members.

The email announced that these members won a share of '100 million Robux'.

Social media was quickly flooded with confused comments from shoppers, many of whom had never heard of Robux before.


'What the f*** Woolworths!?! What is this rubbish you are sending out now?' one shopper asked out of frustration.

'I've got no idea what Robux or Roblox is,' another shopper stated.

In a sentiment many Everyday Rewards members could relate to, someone asked, 'How do I give this s***** prize back?'


Robux is the virtual currency used in Roblox, a free online gaming platform popular among children and teenagers.

Roblox lets players create mini-games, socialise in chat rooms, and design virtual worlds.

While people of all ages use it, the majority of its users are under 16.

Virtual customisation items in Roblox—clothes, accessories, and cosmetics—often cost Robux.

Yet, outside this virtual world, Robux does not have any real-world cash value.

The massive prize pool became a mystery to most adults, especially seniors who don't have grandkids at home.


Despite Roblox's popularity among children and minors, parents have expressed various concerns about the promotion.

'I'm not telling my nine-year-old and 11-year-old about this,' one parent commented.

'Woolworths are counting on them, and thousands of other kids, to nag their parents into shopping at the supermarket.'


Other parents also raised serious concerns about children's safety in Roblox.

In recent years, Roblox has faced criticism for exposing children to inappropriate content, including sexual themes and abusive language.

While the platform has taken steps to improve safety, it remains a topic of debate among parents and online experts.

Woolworths' Robux giveaway was part of a promotion to encourage customers to buy three participating products at Woolworths Metro or via the MILKRUN app.

The promotion was aimed at families with children who play Roblox.


In response to the confusion, Woolworths suggested that customers who don't want the Robux could give the voucher to friends or family members who might use it.

'There is one more week left for customers to win Robux in the Win with Everyday Rewards promotion,' a Woolworths spokesperson said.

While some shoppers thought of the giveaway as a 'cool' idea, the prize did not hit the mark.

As brands try to appeal to a younger, tech-savvy audience, some of their campaigns could alienate senior customers.

Whether it's digital-only competitions, app-based rewards, or prizes that only make sense to kids, it's easy to feel left out.

'This is a worthless prize,' a customer declared.
Did you receive the Robux email from Woolworths? What do you think of the prize? Are supermarket promotions becoming less relevant to senior Aussies? We would love to hear your thoughts about this issue in the comments section below!