In a heartwarming response to the escalating cost-of-living crisis, a major supermarket chain has joined forces with a prominent food bank organisation to unveil a new initiative that not only offers value to shoppers but also extends a helping hand to Australians in need.

This collaboration aims to support those in need and make a positive impact on the community.

By working together, they hope to enhance their efforts to provide essential resources to those who require assistance.


Teaming up with Red Tractor and Foodbank, ALDI is introducing a ‘buy one, give one’ campaign that is set to make a significant impact on food insecurity across the nation.

The initiative, which is part of ALDI's latest Special Buys, features a 1.6kg bag of rolled oats priced at $5.99.

However, this is no ordinary product offer. For every bag sold, another will be donated to Foodbank—Australia's largest food relief organisation.

With each purchase, ALDI customers are directly contributing to the provision of nutritious meals for fellow Aussies who are struggling to make ends meet.


The statistics are sobering: According to the 2023 Foodbank Hunger Report, a staggering 77 per cent of Australian households have experienced food insecurity for the first time in the past year.

These are not just the unemployed or stereotypically disadvantaged; 60 per cent of these households include someone who is employed, and many are young, employed individuals or those with mid- to high incomes.

The current economic climate has left many facing the harsh reality of not being able to afford enough food.


Starting from July 17, shoppers can participate in this charitable cause by simply adding a bag of oats to their cart.

The initiative is not just about the donation itself; it's about raising awareness and encouraging the community to come together in support of those in need.

This initiative will deliver three million meals to Australians in need over the next two weeks.


‘For us, “making a Good Difference” is at the core of our business. We have been partnering with Foodbank to help alleviate food insecurity for more than 10 years, and we are certainly supportive when our supplier partners share our vision of the importance of giving back to those in the community that need it,’ ALDI's Buying Director of Breakfast Products, Daniel Quinlan, stated.

‘Customers who pick up these oats from our middle aisle can feel even better about their purchase, knowing that they have contributed to the goal of providing nutritious meals to Australians in need.’

Red Tractor's Chief Executive, Andrew Loader, expressed pride in joining forces with Foodbank and ALDI, highlighting the importance of corporate responsibility in addressing societal issues.


Foodbank Australia's Chief Executive, Brianna Casey AM, also praised the support from ALDI and Red Tractor.

‘We know so many households are doing it tough right now. This campaign is going to allow many Aussies to start the day right with a bowl of Australian-grown oats,’ she explained.

‘We cannot thank the generosity of Red Tractor and ALDI, combined with community support, for what a significant difference it will make to the lives of many Australians struggling to put a meal on the table this winter.’


This recent charity initiative by ALDI highlights a growing effort to support Australians in need. As this campaign aims to provide substantial assistance, it sheds light on the broader context of financial hardship faced by many in our community.

For some vulnerable Australians, the struggle to make ends meet has led to increasingly desperate measures each week.

To understand the full impact of these challenges, it's important to explore the stark realities that many are confronting daily.
Have you participated in similar initiatives? What are your thoughts on the role of supermarkets in supporting charitable causes? Share your thoughts and experiences with us in the comments below.