No more roo-m for cruelty! Nike hops on the bandwagon to end kangaroo leather use

The use of kangaroo leather in sports products has been a hot topic of debate in recent years, with Nike being one of the major brands under scrutiny.

But in a surprising turn of events, Nike has made a new announcement: they are putting an end to their controversial practice of using kangaroo leather in some lines of sports shoes!



Just weeks after Puma made a similar move, Nike revealed that they will be replacing kangaroo leather with a proprietary synthetic material in their popular Tiempo shoes.

What's more, Nike cut ties with their only kangaroo leather supplier in 2021 and pledged to stop using the material altogether in 2023.


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Animal welfare advocates have long campaigned against the use of kangaroo leather, citing it as unsustainable and inhumane. Credit: Unsplash/Suzuha Kozuki.



This sudden shift has caught many off guard and has been described as a 'seismic event in wildlife protection' by the Center for a Humane Economy's Wayne Pacelle in the US.

Animal welfare advocates in the US and Australia, who have been tirelessly campaigning against the inhumane and unsustainable practices in the kangaroo industry, are celebrating this unexpected move by Nike.



It's a game-changing decision that has sent shockwaves through the sports world and has left many wondering what the future holds for the use of kangaroo leather in sports products.

One thing's for sure: Nike's bold move has certainly turned heads and sparked a conversation that is sure to continue for years to come!



Nike and Puma's decision to stop using kangaroo leather in their products has been hailed as a monumental step towards ending the use of kangaroos in clothing and other items.

Mick McIntyre, the founder of animal advocacy group Kangaroos Alive, sees this as a true turning point, stating, 'Nike and Puma have recognised this, and we congratulate them on their decision.'


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Nike has announced it will stop using kangaroo leather in its boots in 2023, following a similar decision by Puma. Credit: Unsplash/wu yi.



However, not everyone is pleased with this announcement. The Kangaroo Industry Association of Australia (KIAA), a vocal proponent of the kangaroo industry, dismisses the concerns raised by activists as 'false narratives'.

Dennis King, the executive officer of KIAA, claims that there is a lot of misinformation being spread about the treatment of kangaroos.



As Nike and Puma take a bold stance against using kangaroo leather, pressure is now mounting on competitor Adidas to follow suit.

In Australia, despite the controversy, kangaroo skins and even scrotums are still sold as souvenirs in tourist shops, and major supermarkets like Coles and Woolworths continue to sell kangaroo meat for human consumption and pet food.



The shockwaves from Nike's decision are rippling through the industry, and it remains to be seen how other companies will respond. With activists and industry representatives at odds, the debate over the use of kangaroo leather in products is far from over, and the outcome is sure to impact not just the sports industry but also the tourism and food sectors in Australia.

The future of kangaroo use in various products is now uncertain, and all eyes are on how this development will shape the ongoing conversation around animal welfare and sustainability.

Key Takeaways

  • In a surprising move, Nike and Puma announced that they will stop using kangaroo leather in some lines of sports shoes.
  • This decision has been hailed by animal welfare advocates, who have campaigned against the inhumane and unsustainable practices in the kangaroo industry.
  • However, the Kangaroo Industry Association of Australia (KIAA) has dismissed the concerns raised by activists, stating that there is a lot of misinformation being spread about the treatment of kangaroos.

The debate over the use of kangaroo leather in sports products has been ongoing for years, and Nike's decision to end its use has sparked a new chapter in the conversation around animal welfare and sustainability.

As the industry continues to evolve, it's clear that consumer demand for ethical and environmentally friendly products is growing, and companies must adapt to stay relevant.



This shift raises important questions: what other materials will companies use to replace kangaroo leather? How will the industry respond to increasing calls for transparency and accountability? And how will consumers react to these changes?

Furthermore, Nike and Puma's decision to stop using kangaroo leather may have a wider impact on the tourism and food sectors in Australia.


Credit: The Project.


With kangaroo products still sold as souvenirs in tourist shops and kangaroo meat available for human consumption and pet food, will there be a shift in the way these industries operate? And will consumers reconsider their choices when it comes to supporting these industries?

The future is uncertain, but what is clear is that the decision by Nike and Puma to ditch kangaroo leather is a significant step towards promoting animal welfare and sustainability in the sports industry, and it will be interesting to see how other companies and industries respond.



Members, what are your thoughts on the use of kangaroo leather in sports products? Do you think other companies should follow in Nike and Puma's footsteps and end their use of the material? And how do you feel about the wider impact of this decision on the tourism and food sectors in Australia? Share your thoughts and join the conversation!
 
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