Newly launched ‘health bread’ from Coles selling out
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After the demand for calorie-conscious bread surged this year, Coles has launched a new range of low carb bread, priced at $4.80 a loaf.
The multigrain loaf has got 85 per cent less carbs than a traditional multigrain sandwich loaf. Photo from news.com.au.
Coles 85% ‘Lower Carb High Protein Loaf’ contains 21 grams of protein and 8.5 grams of fibre per serving; it is also low in sugar and vegan-friendly as well.
While it was only released on Coles supermarkets’ shelves a fortnight ago, it has already become the third best-selling line in the ‘health bread’ category.
Brisbane dietitian Leanne Ward gave the bread her tick of approval, saying it was her new favourite high protein bread and also an excellent option for those who want low carb and more protein and fibre in their diets.
“Loving the nutrition on this loaf!” said Leanne. Photos from TikTok / leanne_ward_nutrition.
Andy Mossop, Coles general manager for bakery, said that the supermarket aims to provide new healthy options to customers.
“At Coles, we want to sustainably feed all Australians to help them lead healthier, happier lives, and our Bakery team is constantly looking at ways we can expand our offering to cater to increasingly health-conscious Australians who are seeking healthier alternatives across the supermarket aisles,” he said.
“Bread is a household staple, and we sell more than 400 million Coles Bakery loaves and rolls from the in-store bakery each year.”
“We’ve worked hard to satisfy the increasing demand for healthier bakery products, offering a great tasting, nutritious and wholesome bread range.”
“Shoppers can feel confident they are not compromising on taste, value or convenience with these new options.”
Earlier this year, Coles made its first move towards a healthier bakery by reducing the salt content of its in-store loaves and rolls by up to 25 per cent.
Aside from the Coles 85% Lower Carb High Protein Loaf, the supermarket has also launched other range of ‘health breads’ such as the Coles Gluten Free Premium White Loaf and Herman Brot Complete Protein Loaf, all exclusive to the supermarket chain.
Demand for these “health bread” varieties have already grown by 40 per cent since they were introduced.
Fewer carbs with more protein and fibre? This bread fits perfectly in a healthy diet! If this sounds like something you would try, we suggest heading out now to the nearest Coles in your area, or else, stocks might just run out.
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