Need cheaper Netflix? Hop on its new 'Basic with Ads' option for less than HALF the price
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We all love a good TV show or movie marathon. And what's the best place to enjoy all your favourite shows? The couch, wrapped in a cosy throw, and watching Netflix, of course! (Though we do find ourselves having to stand and stretch a lot nowadays – sitting just isn’t as relaxing as it used to be.)
But as we all know, streaming services don't come cheap. The ever-popular Netflix subscription will set you back around $10.99 per month for a basic subscription – which doesn't seem like much initially, but it can easily add up over time. For many of us seniors on a tight budget, that's just not feasible.
What if we told you that there’s now a cheaper way to watch Netflix? Introducing 'Basic with Ads'!
Basic with Ads will cost $6.99 per month in Australia starting on November 4th.
In a press release distributed today, it has been revealed that the cheaper option will stream an average of four to five minutes of ads per hour, which users will be unable to skip.
The streaming giant is set to launch a cheaper subscription with Ads. Source: SlashGear
Ads will be 15 or 30 seconds in length and targeted towards specific audiences. It will play before and during shows or movies. In addition, users on the Basic with Ads subscription will be unable to access Netflix’s full array of shows and movies due to licensing restrictions.
Discussions with Australian advertisers and media buyers began earlier this year, with Netflix appointing Microsoft as its global advertising partner.
Only national advertisers will be featured on the app. It will not allow brands that advertise gambling or cryptocurrency products, nor those with political agendas.
The Netflix pricing tiers are $10.99 for a basic subscription, $16.99 for a standard one, and $22.99 for a premium membership. The highest tier will allow simultaneous streams in one account (ideal if you’re sharing an account with your family) and a higher number of devices that you can download movies onto.
Are you a fan of Netflix? Source: Daily Hive
Customers who plan to stay on their existing membership plans will not be subjected to any advertising.
‘To help advertisers reach their right audience and ensure our ads are more relevant for consumers, we’ll offer broad targeting capabilities by country and genre (e.g. action, drama, romance, sci-fi).’ the statement outlined.
‘Advertisers will also be able to prevent their ads from appearing on content that might be inconsistent with their brand (e.g. sex, nudity or graphic violence).’
The launch followed after rumours that the new service was going to cost $8 per month circulated.
Netflix astonished the market and its customer base when co-founder and co-chief executive Reed Hastings said that the platform was going to include an ad-supported option. Netflix had previously been vehemently against the move, arguing that its customers were looking for an ad-free environment.
The most popular Netflix shows in Australia. Source: ScreenBinge
Hastings defended the move, saying: ‘Those who have followed Netflix know that I have been against the complexity of advertising and a big fan of the simplicity of subscription.
‘But as much as I am a fan of that, I am a bigger fan of consumer choice and allowing consumers who would like to have a lower price and are advertising-tolerant, to get what they want. It makes a lot of sense.’
In recent months, the popular platform has lost several subscribers. It has also seen its market value drop by tens of billions of dollars as its stock price plummeted.
Netflix won’t be the only mainstream streaming service to introduce an ad-supported subscription option soon. Disney+ will follow in its footsteps next year, revealing the cost as $7.99 for American customers. It hasn’t released an Australian price yet.
This had us thinking of the Blockbuster days. A month's worth of movies for the cost of one new release rental isn’t too bad! Oh, how I miss walking around Blockbuster though.
What are your thoughts about Netflix’s budget-friendly option? Would you be willing to pay a cheaper subscription price in exchange for advertisements? Let us know in the comments below.
Learn more about Netflix’s Basic with Ads below:
Source: E! News
But as we all know, streaming services don't come cheap. The ever-popular Netflix subscription will set you back around $10.99 per month for a basic subscription – which doesn't seem like much initially, but it can easily add up over time. For many of us seniors on a tight budget, that's just not feasible.
What if we told you that there’s now a cheaper way to watch Netflix? Introducing 'Basic with Ads'!
Basic with Ads will cost $6.99 per month in Australia starting on November 4th.
In a press release distributed today, it has been revealed that the cheaper option will stream an average of four to five minutes of ads per hour, which users will be unable to skip.
The streaming giant is set to launch a cheaper subscription with Ads. Source: SlashGear
Ads will be 15 or 30 seconds in length and targeted towards specific audiences. It will play before and during shows or movies. In addition, users on the Basic with Ads subscription will be unable to access Netflix’s full array of shows and movies due to licensing restrictions.
Discussions with Australian advertisers and media buyers began earlier this year, with Netflix appointing Microsoft as its global advertising partner.
Only national advertisers will be featured on the app. It will not allow brands that advertise gambling or cryptocurrency products, nor those with political agendas.
The Netflix pricing tiers are $10.99 for a basic subscription, $16.99 for a standard one, and $22.99 for a premium membership. The highest tier will allow simultaneous streams in one account (ideal if you’re sharing an account with your family) and a higher number of devices that you can download movies onto.
Are you a fan of Netflix? Source: Daily Hive
Customers who plan to stay on their existing membership plans will not be subjected to any advertising.
‘To help advertisers reach their right audience and ensure our ads are more relevant for consumers, we’ll offer broad targeting capabilities by country and genre (e.g. action, drama, romance, sci-fi).’ the statement outlined.
‘Advertisers will also be able to prevent their ads from appearing on content that might be inconsistent with their brand (e.g. sex, nudity or graphic violence).’
The launch followed after rumours that the new service was going to cost $8 per month circulated.
Netflix astonished the market and its customer base when co-founder and co-chief executive Reed Hastings said that the platform was going to include an ad-supported option. Netflix had previously been vehemently against the move, arguing that its customers were looking for an ad-free environment.
The most popular Netflix shows in Australia. Source: ScreenBinge
Hastings defended the move, saying: ‘Those who have followed Netflix know that I have been against the complexity of advertising and a big fan of the simplicity of subscription.
‘But as much as I am a fan of that, I am a bigger fan of consumer choice and allowing consumers who would like to have a lower price and are advertising-tolerant, to get what they want. It makes a lot of sense.’
In recent months, the popular platform has lost several subscribers. It has also seen its market value drop by tens of billions of dollars as its stock price plummeted.
Netflix won’t be the only mainstream streaming service to introduce an ad-supported subscription option soon. Disney+ will follow in its footsteps next year, revealing the cost as $7.99 for American customers. It hasn’t released an Australian price yet.
This had us thinking of the Blockbuster days. A month's worth of movies for the cost of one new release rental isn’t too bad! Oh, how I miss walking around Blockbuster though.
What are your thoughts about Netflix’s budget-friendly option? Would you be willing to pay a cheaper subscription price in exchange for advertisements? Let us know in the comments below.
Learn more about Netflix’s Basic with Ads below:
Source: E! News