Mystery 'sale' price tag at local store leaves shopper baffled! What's the catch?

It's always a pleasant surprise to come across a good sale while grocery shopping, but sometimes there's more to it than meets the eye—or, in this case, the price tag.

Let us tell you about a shopper who had a rather interesting (and confusing) experience at their local Woolies.



The story began when the customer shared a suspicious photo on the popular forum website Reddit, showing a bright yellow sales tag fixed neatly on top of the product's original price tag for a jar of Sandhurst Sauerkraut 500g.

The new sales tag read, 'Special. $4. Was $4.50. Save 50c.' That sounds like a sweet deal, right?

Well, brace yourself because the original price tag lurking underneath had a completely different story.


Screen Shot 2023-07-18 at 10.29.13 AM.png
A supermarket shopper spotted a discrepancy while browsing at their local Woolworths store. Credit: Reddit.



Imagine the shopper's surprise when they discovered that the sneaky original price tag showcased a mere $3.70! Yes, you read that right! That's quite a substantial difference from the supposedly 'special' sale price of $4.

Naturally, this sparked a flurry of comments from fellow shoppers, many of which suspected price gouging from the supermarket giant. 'It's like they aren't even trying to hide the fact they are price gouging us,' a fellow shopper said.

'They didn't even try to cover up the original price,' another commented.

A third user even joked, 'Why pay $3.70 when you can pay $4?'

'This should be illegal,' added a fourth commenter.



Other users took on a more neutral stance, saying that the discrepancy might simply have been the result of human error.

For its part, Woolworths has yet to comment on the situation, although one customer pointed out that shoppers should still be protected by Australian consumer law. It states that if two prices are displayed for one item, the lower price is the one that legally applies.

'Businesses must charge the lowest price, or stop selling the item until the price is corrected,' according to the Australian Competition and Consumer Commission (ACCC),

This is great news for anyone who wants to be sure they are paying only what they need to when they hit up their local supermarket.

Key Takeaways

  • A supermarket shopper noticed a discrepancy in the pricing of a product at a local Woolworths store.
  • The sales tag for Sandhurst Sauerkraut read, 'Special. $4. Was $4.50. Save 50c,' but the original tag, still visible, showed the price as $3.70.
  • The incident sparked varied reactions on Reddit, from humour to accusations of price gouging, while some suggested it was an innocent mistake.
  • Australian consumer law states that when two prices are displayed for an item, the business must charge the lowest price or stop selling the item until the price is corrected.

It seems the 'buyer beware' or 'let the buyer beware' saying still holds true, and members should make sure to always double-check any marked prices and read the labelling to avoid being caught out and charged the wrong amount.

At the end of the day, it's always better to be safe than sorry, and you should always try and shop around for the best deal.



We here at the SDC will keep a close eye on this story to see if Woolworths or any other supermarkets come under fire for any suspicious activities because we know you, our members, don't like to be taken for a ride!

Members, what do you think? Have any of you ever encountered a situation like this before? You know, when you're strolling through the supermarket and discover that the regular price was actually lower than the so-called 'sale' price? We'd be thrilled if you could share your stories with us in the comments. We're eager to hear from you!
 
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It's always a pleasant surprise to come across a good sale while grocery shopping, but sometimes there's more to it than meets the eye—or, in this case, the price tag.

Let us tell you about a shopper who had a rather interesting (and confusing) experience at their local Woolies.



The story began when the customer shared a suspicious photo on the popular forum website Reddit, showing a bright yellow sales tag fixed neatly on top of the product's original price tag for a jar of Sandhurst Sauerkraut 500g.

The new sales tag read, 'Special. $4. Was $4.50. Save 50c.' That sounds like a sweet deal, right?

Well, brace yourself because the original price tag lurking underneath had a completely different story.


View attachment 25365
A supermarket shopper spotted a discrepancy while browsing at their local Woolworths store. Credit: Reddit.



Imagine the shopper's surprise when they discovered that the sneaky original price tag showcased a mere $3.70! Yes, you read that right! That's quite a substantial difference from the supposedly 'special' sale price of $4.

Naturally, this sparked a flurry of comments from fellow shoppers, many of which suspected price gouging from the supermarket giant. 'It's like they aren't even trying to hide the fact they are price gouging us,' a fellow shopper said.

'They didn't even try to cover up the original price,' another commented.

A third user even joked, 'Why pay $3.70 when you can pay $4?'

'This should be illegal,' added a fourth commenter.



Other users took on a more neutral stance, saying that the discrepancy might simply have been the result of human error.

For its part, Woolworths has yet to comment on the situation, although one customer pointed out that shoppers should still be protected by Australian consumer law. It states that if two prices are displayed for one item, the lower price is the one that legally applies.

'Businesses must charge the lowest price, or stop selling the item until the price is corrected,' according to the Australian Competition and Consumer Commission (ACCC),

This is great news for anyone who wants to be sure they are paying only what they need to when they hit up their local supermarket.

Key Takeaways

  • A supermarket shopper noticed a discrepancy in the pricing of a product at a local Woolworths store.
  • The sales tag for Sandhurst Sauerkraut read, 'Special. $4. Was $4.50. Save 50c,' but the original tag, still visible, showed the price as $3.70.
  • The incident sparked varied reactions on Reddit, from humour to accusations of price gouging, while some suggested it was an innocent mistake.
  • Australian consumer law states that when two prices are displayed for an item, the business must charge the lowest price or stop selling the item until the price is corrected.

It seems the 'buyer beware' or 'let the buyer beware' saying still holds true, and members should make sure to always double-check any marked prices and read the labelling to avoid being caught out and charged the wrong amount.

At the end of the day, it's always better to be safe than sorry, and you should always try and shop around for the best deal.



We here at the SDC will keep a close eye on this story to see if Woolworths or any other supermarkets come under fire for any suspicious activities because we know you, our members, don't like to be taken for a ride!

Members, what do you think? Have any of you ever encountered a situation like this before? You know, when you're strolling through the supermarket and discover that the regular price was actually lower than the so-called 'sale' price? We'd be thrilled if you could share your stories with us in the comments. We're eager to hear from you!
30c? come on, big deal!
 
'Woolworths is yet to comment on this situation', however they didn't wast any time in Western Australia announcing that their self service checkouts at 106 stores will have a face lift over the next 2 years. Each checkout will will have an overhead camera which will see if a customer doesn't scan an item before packing it. Failure to do so will result in a red light at that checkout alerting a staff member to this when the customer will be given the opportunity to bring it back & scan. This, the Woolworths spokeswoman stated would cut down on theft. She did not however say if less theft would result in lower prices or less staff & fewer checkouts. The first stores to see these changes are in 2 country areas of W.A. In the news item the person can clearly be seen passing the item in front of themselves & not doing a scan.
We already have the cameras in NSW and n Coles as well as Woolworth. The cameras can also detect whether you have accidentally left an item in the trolley too! The machines are also 'smart' enough to identify what you put on the scales and offer up the most likely product. You can accept the suggestion or find the correct one the usual way.
 
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We already have the cameras in NSW and n Coles as well as Woolworth. The cameras can also detect whether you have accidentally left an item in the trolley too! The machines are also 'smart' enough to identify what you put on the scales and offer up the most likely product. You can accept the suggestion or find the correct one the usual way.
Thankyou for this info. This was not stated in the t.v. interview with the Asst. Manager.
 

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