Amid the cost-of-living crisis, Aussies have explored several ways to get by—whether it's shopping around for deals or embracing new ways to enjoy meals.

An artist went on a culinary challenge that has ruffled feathers across the nation.


James Ellis, a mural painter behind 1300Murals, embarked on an unconventional diet method, only consuming roast chook.

Ellis started eating solely roasted chicken in 2025 and was inspired by a friend's appetite.

'We were doing this big project, and at the end of one of the days, he went to IGA and got a roast chicken and six beers,' Mr Ellis shared in an interview.

'He just ate the whole chicken and drank all the beers in one sitting. I just thought it was the funniest thing ever.'


Ellis documented his meals and experiences on social media through a social media account called Daily Roast Chook.

Daily Roast Chook quickly amassed close to 10,000 followers and spectators.

Ellis' diet even landed him on TV and radio, where he talked about his motivations behind the diet and his experiences with it so far.


James Ellis's initial goal was to advertise his mural business, hoping that the attention would translate into 'money in his pocket'.

Yet over the past six weeks, he has tried roasted chickens from various outlets—ranging from supermarkets to even restaurants.

The flavourful standouts so far? Ellis mentioned the Rock n Roll Deli in Greenslopes and the Standard Market as his picks.

Despite the online buzz, Ellis' followers expressed their concern over his health.


On the other hand, the painter shunned the 'armchair doctors' who even predicted his demise within a month.

'I ate McDonald's and a fast food diet and smoked 20 cigarettes a day for a decade. I'm not dead yet. I don't think chickens will do it,' Ellis explained.

Weeks into the roast chook diet, Ellis has already lost five kilograms.

Ellis attributed the weight loss to his new diet, combined with gym workouts and running.

However, he also noticed a decrease in the number of calories his body burns daily, which caused frustration as well.


While Ellis has seen several positive changes in his body, what do the actual health professionals say about his diet?

Medical expert Dr Zac Turner warned that eating an entire roast chicken daily could pose 'significant systemic and physiological risks' despite showing benefits for muscle growth or athletic performance.

Dr Turner cautioned that while high protein intake could be helpful in specific scenarios, long-term excessive consumption could lead to several health concerns.

'The nutritional imbalance, kidney and liver stress, cardiovascular strain, and lack of fibre would likely lead to severe metabolic and systemic health issues over time,' Dr Turner added.

Watch James Ellis' recent interview with Sunrise as he looks for the 'best chicken in Australia':

Dr Turner advised that most people should consume around two grams of protein for every kilogram of body weight.

A diet that exceeds this recommendation over an extended period could have severe health consequences.

Dr Turner emphasised the importance of a balanced diet with sufficient fibre, antioxidants, and diverse micronutrients to prevent long-term health issues.

While Ellis's roast chicken saga may be entertaining, it is also a stark reminder of the importance of moderation and balance in our diets.
Have you ever tried a food challenge or diet that raised eyebrows? What do you think of Mr Ellis' diet plan? Share your experiences and thoughts about this juicy story in the comments section below!