If there's one thing that all Australians can agree on, it's that everybody loves a classic Aussie meat pie.

Whether you opt for the traditional steak, chicken, and mushroom, a vegan alternative, or one of the newer gourmet flavours, any pie you pick up is guaranteed to bring you joy.

Speaking of meat pies—an iconic Australian pie company, well known for winning awards for its delicious creations, has recently been snapped up by a major food and beverage industry in a business deal.

Retail Food Group (RFG) has announced the acquisition of the iconic Queensland pie maker Beefy’s Pies.

The deal, worth a whopping $10 million, marks a new chapter in the story of these two renowned companies.

RFG acquired Beefy’s Pies in a $10 million deal. Merged Photo Credit: Seniors Discount Club

Beefy’s Pies, a beloved institution for many visitors to the southeast Queensland region, has been serving up its famous Aussie pies since 1997.

With stores in Gympie, Brisbane, and on the Sunshine Coast, the company has built a loyal customer base.

Its stellar reputation for quality has seen it win multiple awards at the Official Great Aussie Meat Pie competition, including winning gold for its Beefy’s Signature Steak pie and for the Beefy’s Gluten Free Steak, Bacon and Cheese in 2022.

RFG, on the other hand, is a major player in the food and beverage industry, with a portfolio of well-known brands under its umbrella.

RFG CEO Matt Marshall expressed his excitement about the acquisition, citing Beefy’s loyal customer base and passionate business model as key factors in the decision.

'RFG is pleased to be in a position where it can look for inorganic growth opportunities,' Marshall said.

'The acquisition of Beefy’s is significant not only because it is a great business that is complementary to our existing brand portfolio but because it marks the beginning of RFG’s next phase of growth.'

‘We look forward to working with the Hobbs family and all Beefy’s employees to ensure their pies can be enjoyed by more and more Australians.’

Beefy’s Founder and CEO, Mark Hobbs, also expressed his pride in what the family-owned business has achieved over its 26-year history.

'Beefy’s is now a much-loved Australian brand, has nine strongly performing stores across Queensland and a manufacturing facility on the Sunshine Coast, employing 180 people,' Hobbs said.

'Joining the RFG network will help Beefy’s take the next step in its growth journey as we will become part of a team with many decades of retail experience, as well as benefit from being in a group with a larger balance sheet and access to support functions.'

The acquisition will see Mr Hobbs continue in an advisory role during the first year to maintain standards and provide support.

RFG has confirmed that there will be no immediate changes to Beefy’s team, business operations, or supply partnerships.

Suddenly craving for meat pies but don’t know which are the best ones out there? In a previous story, the Official Great Aussie Pie Competition was held to answer our collective curiosity about who makes mouth-watering meat pies! Over 1,500 pies were tasted and tested during the competition, which ran last September. Read more about the story here.

Key Takeaways

• Retail Food Group (RFG) has acquired Beefy’s Pies, an iconic Queensland pie maker, for $10 million.
• Beefy’s Pies has nine stores across Queensland and a manufacturing facility on the Sunshine Coast.
• The acquisition is seen as significant by RFG, marking the beginning of its next phase of growth.
• Beefy’s Founder, Mark Hobbs, will continue in an advisory role during the first year, and RFG has confirmed no immediate changes to the team, operations or supply partnerships.

Have you tried Beefy’s Pies? What’s your favourite among their products? Let us know in the comments below!

 

[ElizaKaye]

Since moving from Lismore and Wardell where the caravan cafe sells Pies and then adds mushy peas and mashed potato, I haven't found a nice pie at all. Their Apple pies are also the best because they use flaky pastry and not that hard pastry with sugar on it.

 

[Argie]

I live on the sunshine coast and i love the Beefy's pie shop.The are yummy and have specials every week.

 

[Staffordshire Whippet]

Greasy, overpriced rubbish; but then again, that's how I think of SEQ generally.
You want a Proper Pie? Come to North Queensland.
You could even 'prime up' on the long drive north, stopping in at the bakery in Gin Gin....

 

[Littleboy8]

Greasy, overpriced rubbish; but then again, that's how I think of SEQ generally.
You want a Proper Pie? Come to North Queensland.
You could even 'prime up' on the long drive north, stopping in at the bakery in Gin Gin....

Each to thier ownI love a good homemade pie.

 

[magpie1]

Give me a good Meat Pie and Sauce for lunch everyday of the week......and a cold drink to wash it/them down.

 

[Luckyus]

If there's one thing that all Australians can agree on, it's that everybody loves a classic Aussie meat pie.

Whether you opt for the traditional steak, chicken, and mushroom, a vegan alternative, or one of the newer gourmet flavours, any pie you pick up is guaranteed to bring you joy.

Speaking of meat pies—an iconic Australian pie company, well known for winning awards for its delicious creations, has recently been snapped up by a major food and beverage industry in a business deal.

Retail Food Group (RFG) has announced the acquisition of the iconic Queensland pie maker Beefy’s Pies.

The deal, worth a whopping $10 million, marks a new chapter in the story of these two renowned companies.

View attachment 36303

RFG acquired Beefy’s Pies in a $10 million deal. Merged Photo Credit: Seniors Discount Club

Beefy’s Pies, a beloved institution for many visitors to the southeast Queensland region, has been serving up its famous Aussie pies since 1997.

With stores in Gympie, Brisbane, and on the Sunshine Coast, the company has built a loyal customer base.

Its stellar reputation for quality has seen it win multiple awards at the Official Great Aussie Meat Pie competition, including winning gold for its Beefy’s Signature Steak pie and for the Beefy’s Gluten Free Steak, Bacon and Cheese in 2022.

RFG, on the other hand, is a major player in the food and beverage industry, with a portfolio of well-known brands under its umbrella.

RFG CEO Matt Marshall expressed his excitement about the acquisition, citing Beefy’s loyal customer base and passionate business model as key factors in the decision.

'RFG is pleased to be in a position where it can look for inorganic growth opportunities,' Marshall said.

'The acquisition of Beefy’s is significant not only because it is a great business that is complementary to our existing brand portfolio but because it marks the beginning of RFG’s next phase of growth.'

‘We look forward to working with the Hobbs family and all Beefy’s employees to ensure their pies can be enjoyed by more and more Australians.’

Beefy’s Founder and CEO, Mark Hobbs, also expressed his pride in what the family-owned business has achieved over its 26-year history.

'Beefy’s is now a much-loved Australian brand, has nine strongly performing stores across Queensland and a manufacturing facility on the Sunshine Coast, employing 180 people,' Hobbs said.

'Joining the RFG network will help Beefy’s take the next step in its growth journey as we will become part of a team with many decades of retail experience, as well as benefit from being in a group with a larger balance sheet and access to support functions.'

The acquisition will see Mr Hobbs continue in an advisory role during the first year to maintain standards and provide support.

RFG has confirmed that there will be no immediate changes to Beefy’s team, business operations, or supply partnerships.

Suddenly craving for meat pies but don’t know which are the best ones out there? In a previous story, the Official Great Aussie Pie Competition was held to answer our collective curiosity about who makes mouth-watering meat pies! Over 1,500 pies were tasted and tested during the competition, which ran last September. Read more about the story here.

Key Takeaways

• Retail Food Group (RFG) has acquired Beefy’s Pies, an iconic Queensland pie maker, for $10 million.
• Beefy’s Pies has nine stores across Queensland and a manufacturing facility on the Sunshine Coast.
• The acquisition is seen as significant by RFG, marking the beginning of its next phase of growth.
• Beefy’s Founder, Mark Hobbs, will continue in an advisory role during the first year, and RFG has confirmed no immediate changes to the team, operations or supply partnerships.

Have you tried Beefy’s Pies? What’s your favourite among their products? Let us know in the comments below!

The first thing I had to eat in Australia was a meat that had peas with the meat, it was purchased at the little shop that was on Station Pier in Melbourne back in 58. It was one of the nicest pies I've ever tasted, required no sauce, I'm a firm believer that if a pie needs tomato sauce then it's not worth eating.