Macca's customer outraged over MyMacca’s app discrepancy
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It’s always good to be on the lookout for ways to help people navigate the modern world more efficiently and cost-effectively—especially with food prices on the rise, every cent saved is a cent earned.
However, a recent incident has served as a reminder to always keep a watchful eye on the prices you're paying, even in the digital realm.
Fast food giant Macca's is facing a wave of customer outrage after a baffling discovery was made on the company's mobile app, MyMacca's.
A father was left scratching his heads when he noticed a significant price discrepancy for the same Big Mac meal on two different devices.
The father took to social media to share his bewilderment, sparking a heated discussion among fellow Macca’s customers.
The father explained that he and his daughter were using the MyMacca's app on separate phones to order their meals.
His daughter then opted to just send him a screenshot of what she wanted to eat, perhaps to streamline the checkout for their orders.
However, he quickly noticed that the price of one Large Big Mac meal was $3.75 more expensive than the other, despite being identical.
'Same meal, same address, two different devices! How!? Check your prices, people!' he wrote on social media, alongside two screenshots of the differing prices.
'My daughter took a screenshot of what she wanted me to pick up for her, I then put the order into my app before going to get it.'
Included in the Big Mac meal were large fries and a large chocolate shake.
The only difference between the two orders was the customisation of the burgers—one excluded onions and shredded lettuce, while the other excluded pickles.
It remains unclear where in Australia the two customers were located, if the app had defaulted to another nearby location, or how far the two were from each other.
Nevertheless, the incident sparked a flurry of speculation on social media, with some suggesting the price difference could be due to a delivery fee, while others posited that the MyMacca's app offers different discounts and deals to different customers.
Some users even reported finding price discrepancies for the same meal at their local Macca's—one Big Mac meal cost $13.65, while another was priced at $15.10.
According to the Daily Mail Australia a number of factors can influence the price of orders on the app, including restaurant location, whether it's a pick-up or delivery order, and customisations.
As Macca's restaurants are franchises, prices can also vary from one location to another.
In response, a Macca's spokesperson told a news source that the company is committed to providing 'great value' to its customers.
'We're committed to our “Value means more at Macca's” promise, which includes providing our customers with exceptional everyday value, great customer service and 24/7 convenience,' the spokesperson said.
'Customers can get great value at Macca's through the MyMacca's App—which offers great discounts, weekly deals and loyalty rewards—and through our year-round Loose Change Menu and Macca's Bundles, which are available in participating restaurants nationwide.’
'Our Loose Change Menu provides great value on some of our most iconic menu items, including Frozen Coke from $1, Soft Serve Cone with Flake for $1.50, Hamburger for $2, Happy Meal for $5.75, and more.'
Macca's also urged customers to contact their customer service team with any questions or concerns they might have.
While dynamic pricing can sometimes result in lower customer prices, it can also lead to unexpected price increases.
To avoid any unpleasant surprises, it's always a good idea to double-check the final price before placing your order.
What are your thoughts on this pricing discrepancy, dear readers? Have you experienced something similar with the MyMacca's app or any other fast-food apps? Share your experiences in the comments below.
However, a recent incident has served as a reminder to always keep a watchful eye on the prices you're paying, even in the digital realm.
Fast food giant Macca's is facing a wave of customer outrage after a baffling discovery was made on the company's mobile app, MyMacca's.
A father was left scratching his heads when he noticed a significant price discrepancy for the same Big Mac meal on two different devices.
The father took to social media to share his bewilderment, sparking a heated discussion among fellow Macca’s customers.
The father explained that he and his daughter were using the MyMacca's app on separate phones to order their meals.
His daughter then opted to just send him a screenshot of what she wanted to eat, perhaps to streamline the checkout for their orders.
However, he quickly noticed that the price of one Large Big Mac meal was $3.75 more expensive than the other, despite being identical.
'Same meal, same address, two different devices! How!? Check your prices, people!' he wrote on social media, alongside two screenshots of the differing prices.
'My daughter took a screenshot of what she wanted me to pick up for her, I then put the order into my app before going to get it.'
Included in the Big Mac meal were large fries and a large chocolate shake.
The only difference between the two orders was the customisation of the burgers—one excluded onions and shredded lettuce, while the other excluded pickles.
It remains unclear where in Australia the two customers were located, if the app had defaulted to another nearby location, or how far the two were from each other.
Nevertheless, the incident sparked a flurry of speculation on social media, with some suggesting the price difference could be due to a delivery fee, while others posited that the MyMacca's app offers different discounts and deals to different customers.
Some users even reported finding price discrepancies for the same meal at their local Macca's—one Big Mac meal cost $13.65, while another was priced at $15.10.
According to the Daily Mail Australia a number of factors can influence the price of orders on the app, including restaurant location, whether it's a pick-up or delivery order, and customisations.
As Macca's restaurants are franchises, prices can also vary from one location to another.
In response, a Macca's spokesperson told a news source that the company is committed to providing 'great value' to its customers.
'We're committed to our “Value means more at Macca's” promise, which includes providing our customers with exceptional everyday value, great customer service and 24/7 convenience,' the spokesperson said.
'Customers can get great value at Macca's through the MyMacca's App—which offers great discounts, weekly deals and loyalty rewards—and through our year-round Loose Change Menu and Macca's Bundles, which are available in participating restaurants nationwide.’
'Our Loose Change Menu provides great value on some of our most iconic menu items, including Frozen Coke from $1, Soft Serve Cone with Flake for $1.50, Hamburger for $2, Happy Meal for $5.75, and more.'
Macca's also urged customers to contact their customer service team with any questions or concerns they might have.
While dynamic pricing can sometimes result in lower customer prices, it can also lead to unexpected price increases.
To avoid any unpleasant surprises, it's always a good idea to double-check the final price before placing your order.
Key Takeaways
- A Macca's customer noticed a discrepancy in pricing for the same Big Mac meals on the MyMacca's app using two different phones.
- Price differences may be influenced by factors such as restaurant location, order type (takeaway or delivery), customisations, and the fact that Macca's restaurants are franchises with variable pricing.
- Other customers also reported varying prices for the same items at different locations.
- Macca's Australia emphasised its commitment to providing value through the MyMacca's app with deals, discounts, and the Loose Change Menu, and encouraged customers with concerns to contact their customer service team.
What are your thoughts on this pricing discrepancy, dear readers? Have you experienced something similar with the MyMacca's app or any other fast-food apps? Share your experiences in the comments below.