ALDI has won the hearts of shoppers because of their 'Special Buys', which offer an impressive range of products at low prices. But this time, it gained attention by creating a humorous and creative marketing campaign. .

And for Melbourne shopper Bec Brewin, this is how she found out about ALDI’s latest offering.

Brewin first saw the Foldable Exercise Bike in an ALDI catalogue as a part of their 'On Form' Special Buys.

She was interested in buying it but wanted to know its dimensions first–and she was surprised by what she found on ALDI’s website!

A Melbourne shopper was surprised by what she found on ALDI’s website. Image source: TikTok/Bec Brewin.

The product video starts off with a mysterious panoramic view of the starry night sky. A voiceover begins to question the sounds of outer space–whether the sun roars as it burns or if the planets sing as they spin–then something strange slides into the frame.

We quickly find out it is actually the ALDI exercise bike—and trust us, you have to see it to believe it.

You can watch and enjoy the full ad below:

​

The humorous video is described by other viewers as 'genius' and a clever advertisement likely created by someone 'from Gen Z'.

‘It's not the first weird ALDI advertisement I have seen....their advertising agency has at least one really strange dude on the payroll,’ one viewer said.

One customer admitted: 'This would make me buy anything, to be honest.' While another asked, 'ALDI, are you ok?'

You can watch Brewin’s video below:

​

The Foldable Exercise Bike is currently sold for $169. It is ideal for those who have limited space or don’t enjoy going to a busy gym.

The bike has a digital monitor which displays time, speed, distance, calories, pulse rate, and odometer. It also features heart rate sensors in the hand grips, eight-level magnetic resistance, and a padded height-adjustable seat.

How Effective is Humour in Advertising?

We've all seen a funny commercial, catching ourselves talking about it to our mates. It’s safe to say that humour is a powerful tool when it comes to advertising. Humour tends to make advertisements more enjoyable and impactful, which leads to better recall and likability. This is because people will likely create a positive association with the brand in question. So, although ALDI’s commercial was ‘bizarre’, the uniquely humorous concept made it more memorable.

However, it’s not just about crafting a good joke. It takes skill to align the humour with the right target audience and product.

Key Takeaways

• A shopper found a ‘bizarre’ advertisement for ALDI Australia's new Foldable Exercise Bike, which shows it orbiting in space.
• The video quickly gained traction after the amused shopper shared it on social media, with many finding the ad entertaining and 'genius'.
• Despite the strange advertisement, many shoppers expressed their intent to buy the $169 exercise bike from ALDI.
• The foldable bike, ideal for home workouts and those with limited space, displays time, speed, distance, calories, pulse rate, and odometer.

Did you love the ad? Or do you remember any similar ads you’ve liked before? We’d love to hear your thoughts and stories in the comments below!

 

[Shane/#]

ALDI has won the hearts of shoppers because of their 'Special Buys', which offer an impressive range of products at low prices. But this time, it gained attention by creating a humorous and creative marketing campaign. .

And for Melbourne shopper Bec Brewin, this is how she found out about ALDI’s latest offering.

Brewin first saw the Foldable Exercise Bike in an ALDI catalogue as a part of their 'On Form' Special Buys.

She was interested in buying it but wanted to know its dimensions first–and she was surprised by what she found on ALDI’s website!

View attachment 27574

A Melbourne shopper was surprised by what she found on ALDI’s website. Image source: TikTok/Bec Brewin.

The product video starts off with a mysterious panoramic view of the starry night sky. A voiceover begins to question the sounds of outer space–whether the sun roars as it burns or if the planets sing as they spin–then something strange slides into the frame.

We quickly find out it is actually the ALDI exercise bike—and trust us, you have to see it to believe it.

You can watch and enjoy the full ad below:

​

The humorous video is described by other viewers as 'genius' and a clever advertisement likely created by someone 'from Gen Z'.

‘It's not the first weird ALDI advertisement I have seen....their advertising agency has at least one really strange dude on the payroll,’ one viewer said.

One customer admitted: 'This would make me buy anything, to be honest.' While another asked, 'ALDI, are you ok?'

You can watch Brewin’s video below:

​

The Foldable Exercise Bike is currently sold for $169. It is ideal for those who have limited space or don’t enjoy going to a busy gym.

The bike has a digital monitor which displays time, speed, distance, calories, pulse rate, and odometer. It also features heart rate sensors in the hand grips, eight-level magnetic resistance, and a padded height-adjustable seat.

How Effective is Humour in Advertising?

We've all seen a funny commercial, catching ourselves talking about it to our mates. It’s safe to say that humour is a powerful tool when it comes to advertising. Humour tends to make advertisements more enjoyable and impactful, which leads to better recall and likability. This is because people will likely create a positive association with the brand in question. So, although ALDI’s commercial was ‘bizarre’, the uniquely humorous concept made it more memorable.

However, it’s not just about crafting a good joke. It takes skill to align the humour with the right target audience and product.

Key Takeaways

• A shopper found a ‘bizarre’ advertisement for ALDI Australia's new Foldable Exercise Bike, which shows it orbiting in space.
• The video quickly gained traction after the amused shopper shared it on social media, with many finding the ad entertaining and 'genius'.
• Despite the strange advertisement, many shoppers expressed their intent to buy the $169 exercise bike from ALDI.
• The foldable bike, ideal for home workouts and those with limited space, displays time, speed, distance, calories, pulse rate, and odometer.

Did you love the ad? Or do you remember any similar ads you’ve liked before? We’d love to hear your thoughts and stories in the comments below!

Anyway to sell a product good on them thing's with a tune or visual usually stick in the mind

 

[Veggiepatch]

An intelligently constructed ad. Infinitely better than watch some upstart brat rapping in the back seat of a car.

 

[NotNats]

ALDI has won the hearts of shoppers because of their 'Special Buys', which offer an impressive range of products at low prices. But this time, it gained attention by creating a humorous and creative marketing campaign. .

And for Melbourne shopper Bec Brewin, this is how she found out about ALDI’s latest offering.

Brewin first saw the Foldable Exercise Bike in an ALDI catalogue as a part of their 'On Form' Special Buys.

She was interested in buying it but wanted to know its dimensions first–and she was surprised by what she found on ALDI’s website!

View attachment 27574

A Melbourne shopper was surprised by what she found on ALDI’s website. Image source: TikTok/Bec Brewin.

The product video starts off with a mysterious panoramic view of the starry night sky. A voiceover begins to question the sounds of outer space–whether the sun roars as it burns or if the planets sing as they spin–then something strange slides into the frame.

We quickly find out it is actually the ALDI exercise bike—and trust us, you have to see it to believe it.

You can watch and enjoy the full ad below:

​

The humorous video is described by other viewers as 'genius' and a clever advertisement likely created by someone 'from Gen Z'.

‘It's not the first weird ALDI advertisement I have seen....their advertising agency has at least one really strange dude on the payroll,’ one viewer said.

One customer admitted: 'This would make me buy anything, to be honest.' While another asked, 'ALDI, are you ok?'

You can watch Brewin’s video below:

​

The Foldable Exercise Bike is currently sold for $169. It is ideal for those who have limited space or don’t enjoy going to a busy gym.

The bike has a digital monitor which displays time, speed, distance, calories, pulse rate, and odometer. It also features heart rate sensors in the hand grips, eight-level magnetic resistance, and a padded height-adjustable seat.

How Effective is Humour in Advertising?

We've all seen a funny commercial, catching ourselves talking about it to our mates. It’s safe to say that humour is a powerful tool when it comes to advertising. Humour tends to make advertisements more enjoyable and impactful, which leads to better recall and likability. This is because people will likely create a positive association with the brand in question. So, although ALDI’s commercial was ‘bizarre’, the uniquely humorous concept made it more memorable.

However, it’s not just about crafting a good joke. It takes skill to align the humour with the right target audience and product.

Key Takeaways

• A shopper found a ‘bizarre’ advertisement for ALDI Australia's new Foldable Exercise Bike, which shows it orbiting in space.
• The video quickly gained traction after the amused shopper shared it on social media, with many finding the ad entertaining and 'genius'.
• Despite the strange advertisement, many shoppers expressed their intent to buy the $169 exercise bike from ALDI.
• The foldable bike, ideal for home workouts and those with limited space, displays time, speed, distance, calories, pulse rate, and odometer.

Did you love the ad? Or do you remember any similar ads you’ve liked before? We’d love to hear your thoughts and stories in the comments below!

The perfect buy for your holiday trip to MARS.

 

[Thecheesequeen]

Aldi’s ads do my head in!

 

[Annna]

It is the type of ad you'd talk about so that makes it effective.

 

[Staffordshire Whippet]

"The humorous video is described by other viewers as 'genius' and a clever advertisement likely created by someone 'from Gen Z'."

Maybe, maybe not a Gen Zedder, but I can guarantee Russell Howcroft is having an ecstatic fit.....

 

[Isis]

ALDI has won the hearts of shoppers because of their 'Special Buys', which offer an impressive range of products at low prices. But this time, it gained attention by creating a humorous and creative marketing campaign. .

And for Melbourne shopper Bec Brewin, this is how she found out about ALDI’s latest offering.

Brewin first saw the Foldable Exercise Bike in an ALDI catalogue as a part of their 'On Form' Special Buys.

She was interested in buying it but wanted to know its dimensions first–and she was surprised by what she found on ALDI’s website!

View attachment 27574

A Melbourne shopper was surprised by what she found on ALDI’s website. Image source: TikTok/Bec Brewin.

The product video starts off with a mysterious panoramic view of the starry night sky. A voiceover begins to question the sounds of outer space–whether the sun roars as it burns or if the planets sing as they spin–then something strange slides into the frame.

We quickly find out it is actually the ALDI exercise bike—and trust us, you have to see it to believe it.

You can watch and enjoy the full ad below:

​

The humorous video is described by other viewers as 'genius' and a clever advertisement likely created by someone 'from Gen Z'.

‘It's not the first weird ALDI advertisement I have seen....their advertising agency has at least one really strange dude on the payroll,’ one viewer said.

One customer admitted: 'This would make me buy anything, to be honest.' While another asked, 'ALDI, are you ok?'

You can watch Brewin’s video below:

​

The Foldable Exercise Bike is currently sold for $169. It is ideal for those who have limited space or don’t enjoy going to a busy gym.

The bike has a digital monitor which displays time, speed, distance, calories, pulse rate, and odometer. It also features heart rate sensors in the hand grips, eight-level magnetic resistance, and a padded height-adjustable seat.

How Effective is Humour in Advertising?

We've all seen a funny commercial, catching ourselves talking about it to our mates. It’s safe to say that humour is a powerful tool when it comes to advertising. Humour tends to make advertisements more enjoyable and impactful, which leads to better recall and likability. This is because people will likely create a positive association with the brand in question. So, although ALDI’s commercial was ‘bizarre’, the uniquely humorous concept made it more memorable.

However, it’s not just about crafting a good joke. It takes skill to align the humour with the right target audience and product.

Key Takeaways

• A shopper found a ‘bizarre’ advertisement for ALDI Australia's new Foldable Exercise Bike, which shows it orbiting in space.
• The video quickly gained traction after the amused shopper shared it on social media, with many finding the ad entertaining and 'genius'.
• Despite the strange advertisement, many shoppers expressed their intent to buy the $169 exercise bike from ALDI.
• The foldable bike, ideal for home workouts and those with limited space, displays time, speed, distance, calories, pulse rate, and odometer.

Did you love the ad? Or do you remember any similar ads you’ve liked before? We’d love to hear your thoughts and stories in the comments below!

Don’t know about loved it but certainly watched it. I might buy 2, Lol. Adds I love and won’t turn off, Cadbury, the meerkats, an that delightful Vicks ad, two teens one with a stuffed up nose, girl comes in for the kiss and no air, drops on the floor. I would be reaching for the Vicks after seeming that.

 

[Trudi]

That ad is worth mentioning on social media? Really?

 

[Isis]

Am intelligently constructed ad. Infinitely better than watch some upstart brat rapping in the back seat of a car.

I loath that sound off immediately

 

[Viellarde]

ALDI has won the hearts of shoppers because of their 'Special Buys', which offer an impressive range of products at low prices. But this time, it gained attention by creating a humorous and creative marketing campaign. .

And for Melbourne shopper Bec Brewin, this is how she found out about ALDI’s latest offering.

Brewin first saw the Foldable Exercise Bike in an ALDI catalogue as a part of their 'On Form' Special Buys.

She was interested in buying it but wanted to know its dimensions first–and she was surprised by what she found on ALDI’s website!

View attachment 27574

A Melbourne shopper was surprised by what she found on ALDI’s website. Image source: TikTok/Bec Brewin.

The product video starts off with a mysterious panoramic view of the starry night sky. A voiceover begins to question the sounds of outer space–whether the sun roars as it burns or if the planets sing as they spin–then something strange slides into the frame.

We quickly find out it is actually the ALDI exercise bike—and trust us, you have to see it to believe it.

You can watch and enjoy the full ad below:

​

The humorous video is described by other viewers as 'genius' and a clever advertisement likely created by someone 'from Gen Z'.

‘It's not the first weird ALDI advertisement I have seen....their advertising agency has at least one really strange dude on the payroll,’ one viewer said.

One customer admitted: 'This would make me buy anything, to be honest.' While another asked, 'ALDI, are you ok?'

You can watch Brewin’s video below:

​

The Foldable Exercise Bike is currently sold for $169. It is ideal for those who have limited space or don’t enjoy going to a busy gym.

The bike has a digital monitor which displays time, speed, distance, calories, pulse rate, and odometer. It also features heart rate sensors in the hand grips, eight-level magnetic resistance, and a padded height-adjustable seat.

How Effective is Humour in Advertising?

We've all seen a funny commercial, catching ourselves talking about it to our mates. It’s safe to say that humour is a powerful tool when it comes to advertising. Humour tends to make advertisements more enjoyable and impactful, which leads to better recall and likability. This is because people will likely create a positive association with the brand in question. So, although ALDI’s commercial was ‘bizarre’, the uniquely humorous concept made it more memorable.

However, it’s not just about crafting a good joke. It takes skill to align the humour with the right target audience and product.

Key Takeaways

• A shopper found a ‘bizarre’ advertisement for ALDI Australia's new Foldable Exercise Bike, which shows it orbiting in space.
• The video quickly gained traction after the amused shopper shared it on social media, with many finding the ad entertaining and 'genius'.
• Despite the strange advertisement, many shoppers expressed their intent to buy the $169 exercise bike from ALDI.
• The foldable bike, ideal for home workouts and those with limited space, displays time, speed, distance, calories, pulse rate, and odometer.

Did you love the ad? Or do you remember any similar ads you’ve liked before? We’d love to hear your thoughts and stories in the comments below!

I like Aldi's mandar...in, mandar....out

 

[Ricki]

That ad is worth mentioning on social media? Really?

I guess it is if you enjoy Domino's

 

[Noraya]

I like Aldi's ads. They are usually intelligent with a funny twist....

As for a similar ad: I think it was Hyundai had an ad about space... this older guy talking about (outer) space, but that was a game with words, as it was about the space in the car, if I remember it correctly. (I always loved clever ads, studied marketing/advertising!), and one big hit in German movie theatres was the so called Cannes Roll. A series of short video ads, using humour, fear/threat, etc Very entetaining,

 

[freedy50]

Am intelligently constructed ad. Infinitely better than watch some upstart brat rapping in the back seat of a car.

The main thing I keep thinking about that ad when I see it is that sometime ago a lot of people complained about it because of the content of the whole song and wasn't suitable for a little girl to sing along with.

 

[ElleJay]

Quite cute and funny, but it's not up there with the ads that everyone remembers like: "It's your money Ralph", "Not happy Jan", "Bugger", "It's...a....big....ad" (Carlton Draught) and the Rhonda/Katut ads.

 

[Big M]

Loved Aldi’s ad about baby peas! Had them all in a pram!!! Their ads are worth watching for entertainment and you remember them which is what it is all about!

 

[Veggiepatch]

Does anyone remember the Honda Accord ad from 2012 where the car parts set each other off like dominos?

Now that was an intelligent ad. Here it is.