You know how Kmart is one of the go-to spots for your savoury snack cravings, like chips, popcorn, crackers, nuts, and pretzels? Well, they've got sweet treats, too, like chocolate bars, lollies, cakes, biscuits, and more.

Remember that time last year when everyone went wild over Kmart's Strawberry Flavoured Crispy Marshmallow 300g, and how it sold out as soon as it was announced? Good news, the tasty treat is back on the shelves!

But are these marshmallow snacks worth all the hype?

When TikTok user Kara Hansen opened a jar of the sweets after searching for them for four months, her initial reaction was one of surprise.

'I have been waiting to get these for literally four months… and now is the moment where I am trying them for the very first time,' she said with visible excitement in her video, which has been viewed over 1.2 million times to date.

Strawberry Crispy Marshmallows became an instant bestseller, but they were gone almost immediately. Credit: Kmart.

After her first taste, Kara couldn't put her finger on what the treat resembled. 'I have never ever tasted something like this before,' she labelled it as 'underwhelming'.

But after some time had passed, Kara realised that the sweets were more addicting than she had originally believed. Eventually, she found herself munching on them for hours on end!

Since then, opinions about the treats have been split – some customers have absolutely loved them, some not so much, and others are still waiting to get their hands on them.

'I finally found them when I went on holiday up north. They did not live up to the hype,' one person commented on Kara's video.

'I bought these today after seeing your video, and OMG, they're amazing,' a second person responded.

Key Takeaways

• Kmart released Strawberry Flavoured Crispy Marshmallow 300g for just $6 in 2022.
• Responses to the sweet treat have been mixed, with some customers calling it 'worth the hype' and others being disappointed.
• Many customers have been searching for the product since it went viral in September last year.

The Kmart strawberry marshmallows are a prime example of the power of online hype and viral marketing. Social media users helped create a huge buzz around the product, and it quickly became highly sought after as more and more people tried and shared their reactions.

While some customers thought the marshmallows were amazing and lived up to the hype, others were disappointed, showing that not all products that go viral online will meet the high expectations set by the online hype.

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Online marketing is powerful, allowing companies like Kmart to quickly get their products in front of potential customers and increase awareness.

But it can also be a double-edged sword, as it puts pressure on a product to truly deliver, and disappointed customers will quickly spread negative feedback on social media.

So there you have it, members! The delightful snack has been making the rounds on social media, and if you're as intrigued as we are about whether it lives up to the hype, you can get it at your local Kmart—just be sure to snag some before they run out!

However, as of this writing, it appears to be out of stock on Kmart's website, so your best bet may be to check the availability at a Kmart location near you.

And once you have it, let us know what you think! We'd love to hear your opinion.

 

[Penny4]

$6 is expensive for 300 gr. But it includes a nice reusable jar.

 

[terri]

These things rarely live up to the hype. It is the hype that causes them to be popular. Our sheep mentality in full flight.

 

[Ricci]

Can't see me rushing out to get some.

 

[Thecheesequeen]

Are they addicting? Or addictive?

 

[gordon1940]

These things rarely live up to the hype. It is the hype that causes them to be popular. Our sheep mentality in full flight.

Baa..Baa..Baa!