Kmart insider reveals hidden stock of hot new items—grab them before they're gone!
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Kmart has long been a treasure trove for bargain hunters, and the latest discovery by savvy shoppers is causing quite a stir.
The retail giant has been known to offer various products at competitive prices.
Still, their recent addition of a popular European beauty brand has Australian shoppers excitedly buzzing.
Essence Cosmetics, a German makeup brand celebrated for its high-quality yet affordable products, has found its way onto Kmart shelves.
With the festive season approaching, many are thrilled to find 'secret' stashes of Essence products hidden around their local Kmart stores.
The brand's rise to fame in Australia is no surprise, given its reputation for delivering beauty essentials that don't break the bank.
Essence's lip gloss, priced at a mere $4.50, has already become the third best-seller at Priceline in 2023.
This speaks volumes about the brand's growing popularity among Australian beauty enthusiasts.
One shopper, Claudia, likened her discovery of Essence products at Kmart to uncovering hidden truths.
'I have found out about many cheating exes in the past by pure private investigation—and now I've discovered Essence boxes in their crates.' she said in excitement.
She explored the range, finding various products, from lip balms to oils.
Claudia's find didn't end there. She stumbled upon a $17 gift kit containing five Essence products, which she deemed 'perfect' for a tween present.
The Essence box of fun, as it's aptly named, includes an assortment of items, depending on the version you purchase, such as nail polish, beeswax lip balm, lipstick, lip oil, mascara, and more.
The brand's fan base is growing, with Brisbane and Sydney shoppers reporting seeing Essence products in their local Kmart stores.
While the range isn't available online, the in-store discovery has led to five-star reviews, particularly for the brand's famous mascara.
Customers rave about its ability to deliver volume and long-lasting wear, even outperforming products with much higher price tags.
One reviewer said, 'My lashes are so fair and thin that it's hard to find a mascara that gives me such great volume.’
‘This mascara is so good! It was easy and was a flawless result for an affordable price.'
Another added, 'I go from an eight-hour workday to the gym and sweat like crazy...and this stuff doesn't budge! I love it!'
The excitement is palpable among Australians who have long cherished Essence as their go-to budget makeup brand.
'I love Essence—their mascara is my go-to,' one shopper exclaimed.
Another said, 'I'm so excited—you get Essence at Priceline too, but it's always sold out.'
The brand's appeal extends beyond its performance, with one shopper commenting, 'The brand is so cute and girly.
It makes me feel like a preteen!'
Meanwhile, another humorously noted the impact on her storage space: 'I'm going to need another room for all my makeup products.'
Have you discovered any hidden gems at your local Kmart lately? Which Essence product are you most excited to try now that it's available at Kmart? Let us know in the comments below.
The retail giant has been known to offer various products at competitive prices.
Still, their recent addition of a popular European beauty brand has Australian shoppers excitedly buzzing.
Essence Cosmetics, a German makeup brand celebrated for its high-quality yet affordable products, has found its way onto Kmart shelves.
With the festive season approaching, many are thrilled to find 'secret' stashes of Essence products hidden around their local Kmart stores.
A Kmart Australia shopper discovered a 'secret' stash of Essence Cosmetics products before the festive season. Credit: @claudiashops / TikTok
The brand's rise to fame in Australia is no surprise, given its reputation for delivering beauty essentials that don't break the bank.
Essence's lip gloss, priced at a mere $4.50, has already become the third best-seller at Priceline in 2023.
This speaks volumes about the brand's growing popularity among Australian beauty enthusiasts.
One shopper, Claudia, likened her discovery of Essence products at Kmart to uncovering hidden truths.
'I have found out about many cheating exes in the past by pure private investigation—and now I've discovered Essence boxes in their crates.' she said in excitement.
She explored the range, finding various products, from lip balms to oils.
Claudia's find didn't end there. She stumbled upon a $17 gift kit containing five Essence products, which she deemed 'perfect' for a tween present.
The Essence box of fun, as it's aptly named, includes an assortment of items, depending on the version you purchase, such as nail polish, beeswax lip balm, lipstick, lip oil, mascara, and more.
The brand's fan base is growing, with Brisbane and Sydney shoppers reporting seeing Essence products in their local Kmart stores.
While the range isn't available online, the in-store discovery has led to five-star reviews, particularly for the brand's famous mascara.
Customers rave about its ability to deliver volume and long-lasting wear, even outperforming products with much higher price tags.
One reviewer said, 'My lashes are so fair and thin that it's hard to find a mascara that gives me such great volume.’
‘This mascara is so good! It was easy and was a flawless result for an affordable price.'
Another added, 'I go from an eight-hour workday to the gym and sweat like crazy...and this stuff doesn't budge! I love it!'
The excitement is palpable among Australians who have long cherished Essence as their go-to budget makeup brand.
'I love Essence—their mascara is my go-to,' one shopper exclaimed.
Another said, 'I'm so excited—you get Essence at Priceline too, but it's always sold out.'
The brand's appeal extends beyond its performance, with one shopper commenting, 'The brand is so cute and girly.
It makes me feel like a preteen!'
Meanwhile, another humorously noted the impact on her storage space: 'I'm going to need another room for all my makeup products.'
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