In the world of retail, there's a little secret that savvy shoppers are whispering about, and it's all happening at Kmart Australia.

The department store has become a treasure trove for those looking to emulate the style and sophistication of higher-end brands without the hefty price tag.

Kmart's latest catalogue revealed a plethora of 'dupes' that mimic the designs of luxury labels, offering Australians a chance to stay stylish on a budget.


From the comfort of your own home, you can now browse through Kmart's offerings and find items that bear a striking resemblance to those from brands like Peter Alexander, Stanley Cups, White Fox, and even Gucci.

The best part? These items are sold at a fraction of the cost of their designer counterparts.


For example, the Active Everlast Women's Oversized Hoodie ($29) has been compared to the White Fox Offstage Hoodie in Glacier Grey ($79.95).

With a similar font and style, this Kmart version allows you to enjoy the same look without the splurge.

And let's not forget the Long Sleeve Top and Pants Satin Pyjama Set ($25), which shoppers have likened to the cozy and chic sleepwear from Peter Alexander.


The Stanley tumbler, a popular item for keeping drinks at the right temperature, has seen its Kmart doppelganger, an Anko version for just $15, become an instant hit.

These cups are similar in shape, complete with a large handle and lid, and they fit perfectly into a car's cup holder—a feature that's particularly handy for road trips or daily commutes.

Australian mum Steph recently shared her candid thoughts on both cups after testing them out.

‘If you haven't heard about this viral Stanley dupe from Kmart, you need to hurry up and get one if you want a Stanley cup but don't want to pay the money,’ she urged.

‘There's hardly any difference.’

Meanwhile, content creator Sianon praised the new range of Kmart pyjamas ideal for the winter season.

‘Run, don't walk to Kmart girlies,’ she captioned her video, describing the silk-like pyjamas as nearly identical to those from Peter Alexander.

Meanwhile, Maddie Fahey, a fashion enthusiast from New Zealand, also took to social media to share the ‘Lululemon dupe’ she found at Kmart for just $22.


However, it's not just fashion and homeware where Kmart is making waves. The beauty sector has also seen its fair share of Kmart surprises.

Beauty enthusiasts have been highly impressed by the budget-friendly alternatives to designer perfumes, some of which can cost over $200.

Customers found that Kmart's $12 line of fragrances closely resembles high-end scents from brands like Gucci, Vera Wang, Marc Jacobs, and Ariana Grande.

They reported that these affordable dupes smell ‘exactly like’ the designer perfumes and have comparable longevity.

Additionally, Kmart's OXX Cosmetics recently launched its 'Sparkling Rose' collection, which fans noticed bears a striking resemblance to Charlotte Tilbury makeup, but at a fraction of the price.

The OXX range includes dupes for popular Charlotte Tilbury products, such as the Flawless Filter skin tint, blush, bronzer wands, lip gloss, eyeshadow, and highlighter.

‘I almost fainted going into Kmart—OXX beauty has a lot of new products,’ makeup expert Caisha Danielle said in a video.

‘The Sparkling Rose collection looks a little familiar.’


According to the company, Anko is the next stage of Kmart's existing '&Co' brands: Home&Co, Kids&Co, Clothing&Co, and Active&Co.

The retailer changed the letter 'c' to 'k' as a nod to its origins.

Anko is an abbreviation for 'A New Kind Of' as well as being a condensed version of Kmart’s previous '&Co' branding.

‘We've made the decision that all Kmart own-brand items will transition to one product brand: Anko,’ the company stated.

Kmart is renowned for offering affordable alternatives to pricier branded items, with some customers even dubbing it 'Dupemart' due to the abundance of dupe products available.
Have you discovered any incredible Kmart 'dupes' recently? What is your verdict? Share your finds and opinions in the comments below!