These days, grocery shopping isn’t a particularly fun activity. Most people come home with less money and less enthusiasm than when they pulled out of the driveway.

Having said that, people nowadays are trying to work out if the products they purchased are really lighter or smaller than before, or if it's all in the mind.

Do you feel robbed after seeing what you've bought? The underlying cause of your discomfort has a name: 'shrinkflation'.

According to Leigh Merrington, Acting Head of Prices Statistics at the Australian Bureau of Statistics (ABS), shrinkflation describes a product's 'quantity (or volume) falling but the price remaining the same'.

In other words, you're paying the same amount for a product, but you're getting less of it.

Noticed your grocery haul getting lighter with the same price as before? It’s caused by shrinkflation! Image: Pexels

It's not just bad news for wallets; it also undermines faith in big companies. Australians rely on these groups to keep prices fair, and when they try to sneakily grow their profit margins, it challenges the relationship between business and consumer.

So, which products are being ‘shrinkflated’, what are the effects, and how can we take action?

Shrinkflation is real

The ABS tracks shrinkflation as best as it can as it through point-of-sale scanning.

The data captured has detailed information on transactions and accounts for 16 per cent of all data in the Consumer Price Index (CPI).

The ABS said: ‘When the quantity or volume of an item falls but the price remains the same (i.e. when 'shrinkflation' occurs), the ABS treats this as a price rise when measuring the CPI.’

Despite some products just appearing to be smaller or lighter than before, other products aren’t as kind. Spend enough time prowling down the aisles of the supermarket, and you'll increasingly notice shrinkflation in things like snacks and confectionery, breakfast cereals, and even bathroom items like shampoo.

‘Shrinkflation has become more prevalent over the past couple of years, however we don't have statistics available to say by how much,’ Merrington said.

What can we do about shrinkflation?

Sadly, boycotting products with shrinkflation might not make much difference, considering that manufacturer decisions take a long time to trickle down and be felt at the supermarket level.

Thankfully, there’s the Australian Competition and Consumer Commission (ACCC), which is there to promote fair trading.

Under the law, businesses can’t make false, misleading or deceptive claims about their products. So, if you have serious doubts about the value of something you usually buy after noticing packaging size changes, get in touch with the ACCC.

‘Whether the labelling of any product is misleading under the Australian Consumer Law, it will depend on the overall impression conveyed to a reasonable consumer by the packaging as a whole,’ an ACCC spokesperson said.

‘Under the Competition and Consumer Act, most supermarkets and grocery stores are required to display unit pricing in-store, online and in advertising.’

Another way to help stop shrinkflation is to make use of the unit pricing information that's often displayed in supermarkets and online stores.

Unit pricing is a good way of tracking how much bang Aussies are getting for each buck spent.

‘Consumers can use the unit pricing to better compare prices between supermarket products and find the best value for money,’ the spokesperson said.

Key Takeaways

• 'Shrinkflation' is when the quantity of a product decreases while the price stays the same.
• The Australian Bureau of Statistics (ABS) acknowledges this trend and factors it into their inflation computations.
• According to Leigh Merrington of the ABS, shrinkflation is common in snack and household items, and has become more prevalent in recent years.
• While the Australian Competition and Consumer Commission (ACCC) states that businesses cannot make misleading claims about their products, it does not regulate prices, meaning it's primarily up to consumers to read labels and choose the best value products.

What do you think of this story? Let us know in the comments below!

 

[Annieline]

These days, grocery shopping isn’t a particularly fun activity. Most people come home with less money and less enthusiasm than when they pulled out of the driveway.

Having said that, people nowadays are trying to work out if the products they purchased are really lighter or smaller than before, or if it's all in the mind.

Do you feel robbed after seeing what you've bought? The underlying cause of your discomfort has a name: 'shrinkflation'.

According to Leigh Merrington, Acting Head of Prices Statistics at the Australian Bureau of Statistics (ABS), shrinkflation describes a product's 'quantity (or volume) falling but the price remaining the same'.

In other words, you're paying the same amount for a product, but you're getting less of it.

View attachment 36566

Noticed your grocery haul getting lighter with the same price as before? It’s caused by shrinkflation! Image: Pexels

It's not just bad news for wallets; it also undermines faith in big companies. Australians rely on these groups to keep prices fair, and when they try to sneakily grow their profit margins, it challenges the relationship between business and consumer.

So, which products are being ‘shrinkflated’, what are the effects, and how can we take action?

Shrinkflation is real

The ABS tracks shrinkflation as best as it can as it through point-of-sale scanning.

The data captured has detailed information on transactions and accounts for 16 per cent of all data in the Consumer Price Index (CPI).

The ABS said: ‘When the quantity or volume of an item falls but the price remains the same (i.e. when 'shrinkflation' occurs), the ABS treats this as a price rise when measuring the CPI.’

Despite some products just appearing to be smaller or lighter than before, other products aren’t as kind. Spend enough time prowling down the aisles of the supermarket, and you'll increasingly notice shrinkflation in things like snacks and confectionery, breakfast cereals, and even bathroom items like shampoo.

‘Shrinkflation has become more prevalent over the past couple of years, however we don't have statistics available to say by how much,’ Merrington said.

What can we do about shrinkflation?

Sadly, boycotting products with shrinkflation might not make much difference, considering that manufacturer decisions take a long time to trickle down and be felt at the supermarket level.

Thankfully, there’s the Australian Competition and Consumer Commission (ACCC), which is there to promote fair trading.

Under the law, businesses can’t make false, misleading or deceptive claims about their products. So, if you have serious doubts about the value of something you usually buy after noticing packaging size changes, get in touch with the ACCC.

‘Whether the labelling of any product is misleading under the Australian Consumer Law, it will depend on the overall impression conveyed to a reasonable consumer by the packaging as a whole,’ an ACCC spokesperson said.

‘Under the Competition and Consumer Act, most supermarkets and grocery stores are required to display unit pricing in-store, online and in advertising.’

Another way to help stop shrinkflation is to make use of the unit pricing information that's often displayed in supermarkets and online stores.

Unit pricing is a good way of tracking how much bang Aussies are getting for each buck spent.

‘Consumers can use the unit pricing to better compare prices between supermarket products and find the best value for money,’ the spokesperson said.

Key Takeaways

• 'Shrinkflation' is when the quantity of a product decreases while the price stays the same.
• The Australian Bureau of Statistics (ABS) acknowledges this trend and factors it into their inflation computations.
• According to Leigh Merrington of the ABS, shrinkflation is common in snack and household items, and has become more prevalent in recent years.
• While the Australian Competition and Consumer Commission (ACCC) states that businesses cannot make misleading claims about their products, it does not regulate prices, meaning it's primarily up to consumers to read labels and choose the best value products.

What do you think of this story? Let us know in the comments below!

 

[Annieline]

I've noticed this with the share packs of chocolates which I buy for Halloween.
Each individual choc used to weigh 22 gr. They were shrunk to 18 gr and now come in at 15 gr. It's very annoying apart from the cheating aspect in that one, now, is never enough.

 

[tracymurry]

These days, grocery shopping isn’t a particularly fun activity. Most people come home with less money and less enthusiasm than when they pulled out of the driveway.

Having said that, people nowadays are trying to work out if the products they purchased are really lighter or smaller than before, or if it's all in the mind.

Do you feel robbed after seeing what you've bought? The underlying cause of your discomfort has a name: 'shrinkflation'.

According to Leigh Merrington, Acting Head of Prices Statistics at the Australian Bureau of Statistics (ABS), shrinkflation describes a product's 'quantity (or volume) falling but the price remaining the same'.

In other words, you're paying the same amount for a product, but you're getting less of it.

View attachment 36566

Noticed your grocery haul getting lighter with the same price as before? It’s caused by shrinkflation! Image: Pexels

It's not just bad news for wallets; it also undermines faith in big companies. Australians rely on these groups to keep prices fair, and when they try to sneakily grow their profit margins, it challenges the relationship between business and consumer.

So, which products are being ‘shrinkflated’, what are the effects, and how can we take action?

Shrinkflation is real

The ABS tracks shrinkflation as best as it can as it through point-of-sale scanning.

The data captured has detailed information on transactions and accounts for 16 per cent of all data in the Consumer Price Index (CPI).

The ABS said: ‘When the quantity or volume of an item falls but the price remains the same (i.e. when 'shrinkflation' occurs), the ABS treats this as a price rise when measuring the CPI.’

Despite some products just appearing to be smaller or lighter than before, other products aren’t as kind. Spend enough time prowling down the aisles of the supermarket, and you'll increasingly notice shrinkflation in things like snacks and confectionery, breakfast cereals, and even bathroom items like shampoo.

‘Shrinkflation has become more prevalent over the past couple of years, however we don't have statistics available to say by how much,’ Merrington said.

What can we do about shrinkflation?

Sadly, boycotting products with shrinkflation might not make much difference, considering that manufacturer decisions take a long time to trickle down and be felt at the supermarket level.

Thankfully, there’s the Australian Competition and Consumer Commission (ACCC), which is there to promote fair trading.

Under the law, businesses can’t make false, misleading or deceptive claims about their products. So, if you have serious doubts about the value of something you usually buy after noticing packaging size changes, get in touch with the ACCC.

‘Whether the labelling of any product is misleading under the Australian Consumer Law, it will depend on the overall impression conveyed to a reasonable consumer by the packaging as a whole,’ an ACCC spokesperson said.

‘Under the Competition and Consumer Act, most supermarkets and grocery stores are required to display unit pricing in-store, online and in advertising.’

Another way to help stop shrinkflation is to make use of the unit pricing information that's often displayed in supermarkets and online stores.

Unit pricing is a good way of tracking how much bang Aussies are getting for each buck spent.

‘Consumers can use the unit pricing to better compare prices between supermarket products and find the best value for money,’ the spokesperson said.

Key Takeaways

• 'Shrinkflation' is when the quantity of a product decreases while the price stays the same.
• The Australian Bureau of Statistics (ABS) acknowledges this trend and factors it into their inflation computations.
• According to Leigh Merrington of the ABS, shrinkflation is common in snack and household items, and has become more prevalent in recent years.
• While the Australian Competition and Consumer Commission (ACCC) states that businesses cannot make misleading claims about their products, it does not regulate prices, meaning it's primarily up to consumers to read labels and choose the best value products.

What do you think of this story? Let us know in the comments below!

I have seen this in doing my shopping you rely on quantity of certain products but lately companies are counting on those who in haste buy there regular items especially for children's lunches only to realise later that they are giving them less to take to school,which they end up purchasing more to compensate they don't want them going hungry their brains rely on sustenance its ridiculous that companies has reduced themselves to shorting products because then the customer looks for similar products to satisfy their needs.

 

[Juicy]

This has gone on for a long time and gets progressively worse. Why can’t something be done to stop this? When supermarkets like one starting with W gives member prices, and all it is it is very little instead of putting things on sale at all. I paid two dollars for my bag delivery and there are only five bags if I was in the supermarket the bags are $.25 each. This does not add up.. woollies step up and do things properly. This service used to be free. Then it went up to a dollar then it went up to two dollars but I only got five bags. And that is not two dollars worth..

 

[georgesggrandma]

These days, grocery shopping isn’t a particularly fun activity. Most people come home with less money and less enthusiasm than when they pulled out of the driveway.

Having said that, people nowadays are trying to work out if the products they purchased are really lighter or smaller than before, or if it's all in the mind.

Do you feel robbed after seeing what you've bought? The underlying cause of your discomfort has a name: 'shrinkflation'.

According to Leigh Merrington, Acting Head of Prices Statistics at the Australian Bureau of Statistics (ABS), shrinkflation describes a product's 'quantity (or volume) falling but the price remaining the same'.

In other words, you're paying the same amount for a product, but you're getting less of it.

View attachment 36566

Noticed your grocery haul getting lighter with the same price as before? It’s caused by shrinkflation! Image: Pexels

It's not just bad news for wallets; it also undermines faith in big companies. Australians rely on these groups to keep prices fair, and when they try to sneakily grow their profit margins, it challenges the relationship between business and consumer.

So, which products are being ‘shrinkflated’, what are the effects, and how can we take action?

Shrinkflation is real

The ABS tracks shrinkflation as best as it can as it through point-of-sale scanning.

The data captured has detailed information on transactions and accounts for 16 per cent of all data in the Consumer Price Index (CPI).

The ABS said: ‘When the quantity or volume of an item falls but the price remains the same (i.e. when 'shrinkflation' occurs), the ABS treats this as a price rise when measuring the CPI.’

Despite some products just appearing to be smaller or lighter than before, other products aren’t as kind. Spend enough time prowling down the aisles of the supermarket, and you'll increasingly notice shrinkflation in things like snacks and confectionery, breakfast cereals, and even bathroom items like shampoo.

‘Shrinkflation has become more prevalent over the past couple of years, however we don't have statistics available to say by how much,’ Merrington said.

What can we do about shrinkflation?

Sadly, boycotting products with shrinkflation might not make much difference, considering that manufacturer decisions take a long time to trickle down and be felt at the supermarket level.

Thankfully, there’s the Australian Competition and Consumer Commission (ACCC), which is there to promote fair trading.

Under the law, businesses can’t make false, misleading or deceptive claims about their products. So, if you have serious doubts about the value of something you usually buy after noticing packaging size changes, get in touch with the ACCC.

‘Whether the labelling of any product is misleading under the Australian Consumer Law, it will depend on the overall impression conveyed to a reasonable consumer by the packaging as a whole,’ an ACCC spokesperson said.

‘Under the Competition and Consumer Act, most supermarkets and grocery stores are required to display unit pricing in-store, online and in advertising.’

Another way to help stop shrinkflation is to make use of the unit pricing information that's often displayed in supermarkets and online stores.

Unit pricing is a good way of tracking how much bang Aussies are getting for each buck spent.

‘Consumers can use the unit pricing to better compare prices between supermarket products and find the best value for money,’ the spokesperson said.

Key Takeaways

• 'Shrinkflation' is when the quantity of a product decreases while the price stays the same.
• The Australian Bureau of Statistics (ABS) acknowledges this trend and factors it into their inflation computations.
• According to Leigh Merrington of the ABS, shrinkflation is common in snack and household items, and has become more prevalent in recent years.
• While the Australian Competition and Consumer Commission (ACCC) states that businesses cannot make misleading claims about their products, it does not regulate prices, meaning it's primarily up to consumers to read labels and choose the best value products.

What do you think of this story? Let us know in the comments below!

I've noticed a couple of shrinkflation items the main ine is my cereal. The packaging a d amount inside has shrunk. Nit happy but what can you do.

 

[siameezer]

This has gone on for a long time and gets progressively worse. Why can’t something be done to stop this? When supermarkets like one starting with W gives member prices, and all it is it is very little instead of putting things on sale at all. I paid two dollars for my bag delivery and there are only five bags if I was in the supermarket the bags are $.25 each. This does not add up.. woollies step up and do things properly. This service used to be free. Then it went up to a dollar then it went up to two dollars but I only got five bags. And that is not two dollars worth..

Woolworths doesn't charge by the bag for online shopping ... they charge a flat fee of $2 whether you have 5 bags or 10 or 15 bags, but yes it is more expensive than if you had to buy your 5 bags instore.

 

[Veggiepatch]

Don't forget the dilution of the active ingredients in products such as Morning Fresh Dishwashing Liquid and Chicken Tonight Simmer Sauces. More water = less goodies. But the price remains the same or even price increases!

A sneaky new slant on "shrinkflation".

 

[Aussie D]

"Discover" ??? This is not new. The prevalence of this has been p'ing me off for the last decade or even longer. It has become blatant now. Hard to discover any non-perishable item that haven't shrunk in size. But what I find most outrageous is the totally insulting assumption by both supermarkets and manufacturers, that their long-term customers are too STUPID to notice such a devious method of increasing their bottom line. ! Well most of us are NOT that stupid !

And, "the same price for less volume" is now also outdated. Because now, not only are they reducing the volumes, but they now also increase the price as well at the same time !

This practice has got so bad now that it's affecting recipes. now you have to buy an extra can/packet of the ingredient because their recipes were written to what used to be a standard and stable can/packet volume.
Costing us more money & pesky left-over ingredient/food wastage.

Take the sneaky deception out of it. Bring back the old standard sizes and larger jars/cans that are no longer. Show the true price rises. Buying the larger jar or bottle or can used to work out cheaper, but many larger sizes have now disappeared.

 

[Brody]

These days, grocery shopping isn’t a particularly fun activity. Most people come home with less money and less enthusiasm than when they pulled out of the driveway.

Having said that, people nowadays are trying to work out if the products they purchased are really lighter or smaller than before, or if it's all in the mind.

Do you feel robbed after seeing what you've bought? The underlying cause of your discomfort has a name: 'shrinkflation'.

According to Leigh Merrington, Acting Head of Prices Statistics at the Australian Bureau of Statistics (ABS), shrinkflation describes a product's 'quantity (or volume) falling but the price remaining the same'.

In other words, you're paying the same amount for a product, but you're getting less of it.

View attachment 36566

Noticed your grocery haul getting lighter with the same price as before? It’s caused by shrinkflation! Image: Pexels

It's not just bad news for wallets; it also undermines faith in big companies. Australians rely on these groups to keep prices fair, and when they try to sneakily grow their profit margins, it challenges the relationship between business and consumer.

So, which products are being ‘shrinkflated’, what are the effects, and how can we take action?

Shrinkflation is real

The ABS tracks shrinkflation as best as it can as it through point-of-sale scanning.

The data captured has detailed information on transactions and accounts for 16 per cent of all data in the Consumer Price Index (CPI).

The ABS said: ‘When the quantity or volume of an item falls but the price remains the same (i.e. when 'shrinkflation' occurs), the ABS treats this as a price rise when measuring the CPI.’

Despite some products just appearing to be smaller or lighter than before, other products aren’t as kind. Spend enough time prowling down the aisles of the supermarket, and you'll increasingly notice shrinkflation in things like snacks and confectionery, breakfast cereals, and even bathroom items like shampoo.

‘Shrinkflation has become more prevalent over the past couple of years, however we don't have statistics available to say by how much,’ Merrington said.

What can we do about shrinkflation?

Sadly, boycotting products with shrinkflation might not make much difference, considering that manufacturer decisions take a long time to trickle down and be felt at the supermarket level.

Thankfully, there’s the Australian Competition and Consumer Commission (ACCC), which is there to promote fair trading.

Under the law, businesses can’t make false, misleading or deceptive claims about their products. So, if you have serious doubts about the value of something you usually buy after noticing packaging size changes, get in touch with the ACCC.

‘Whether the labelling of any product is misleading under the Australian Consumer Law, it will depend on the overall impression conveyed to a reasonable consumer by the packaging as a whole,’ an ACCC spokesperson said.

‘Under the Competition and Consumer Act, most supermarkets and grocery stores are required to display unit pricing in-store, online and in advertising.’

Another way to help stop shrinkflation is to make use of the unit pricing information that's often displayed in supermarkets and online stores.

Unit pricing is a good way of tracking how much bang Aussies are getting for each buck spent.

‘Consumers can use the unit pricing to better compare prices between supermarket products and find the best value for money,’ the spokesperson said.

Key Takeaways

• 'Shrinkflation' is when the quantity of a product decreases while the price stays the same.
• The Australian Bureau of Statistics (ABS) acknowledges this trend and factors it into their inflation computations.
• According to Leigh Merrington of the ABS, shrinkflation is common in snack and household items, and has become more prevalent in recent years.
• While the Australian Competition and Consumer Commission (ACCC) states that businesses cannot make misleading claims about their products, it does not regulate prices, meaning it's primarily up to consumers to read labels and choose the best value products.

What do you think of this story? Let us know in the comments below!

It is a well thought practice that the average amount of product has declined
dramatically. The store value of most
Products have been sneakily done, by
changing the packaging and they assume
we don't see anything different in the
quality and price at the checkout.
Unfortunately we grumble and complain to each other, but fail to report to the
government body what we are finding in
the product and or it's size. We consider
that if we need or want a particular brand
we will pay for it regardless of the quality and quantity of the item.

Old habits die hard, we cling to the known product because it has proven in our.minds it's the best option available.

In doing this we are accepting everything
that we see, just because it is a known brand. We are comfortable with it.

Human Nature at it's best. We hate change and so it is extremely easy for us, to "cop it sweet" just because it is familiar.

Less product inflated price, oh well we will just accept it. We don't like it, but what can we do ? That is our situation,
"Suck it up Princess". This is what it in the real World.

Now they have us "book line and sinker".
Life is good, it is costing more, but heck,

It is what it is, and that is exactly what they are planning on. "One sheep follows another don't they" ? GOTCHA

THEY ARE LAUGHING ALL THE WAY TO THE BANK.
WE ARE CREATURES OF HABIT AND
THEY ARE COUNTING ON IT. THEY PAY MILLIONS OF DOLLARS TO THE PROFESSIONALS WHO TELL THEM WANT THEY NEED TO DO.
WAKE UP AUSTRALIA. I AM EXACTLY
THE SAME AS YOU.

 

[Sandie1952]

I've noticed this with the share packs of chocolates which I buy for Halloween.
Each individual choc used to weigh 22 gr. They were shrunk to 18 gr and now come in at 15 gr. It's very annoying apart from the cheating aspect in that one, now, is never enough.

I’ve also noticed that with the jumbo eggs I buy from IGA 10 in a pkt they were so big they could only fit 10 in a special carton now you could fit 12 in a standard pack I’ve weighed them and they are no longer 70 grams or over yet the price has gone up to nearly $6 but I think the biggest rip-off is the KFC chicken pieces. They are now bantam size and cost $1 more I don’t buy
takeaway besides not get bang for buck can’t afford it anyway

 

[Mika in the van]

I bought a packet of muesli, same one I bought each week and put it into a plastic pourer. I noticed the new packets weren’t filling the pourer the same so I weighed the new bag. It turned out to be quite a lot less than stated on the bag! Cat dry food was another, the bag used to be nearly full, now it’s only half full for $2 more.

 

[senclub]

These days, grocery shopping isn’t a particularly fun activity. Most people come home with less money and less enthusiasm than when they pulled out of the driveway.

Having said that, people nowadays are trying to work out if the products they purchased are really lighter or smaller than before, or if it's all in the mind.

Do you feel robbed after seeing what you've bought? The underlying cause of your discomfort has a name: 'shrinkflation'.

According to Leigh Merrington, Acting Head of Prices Statistics at the Australian Bureau of Statistics (ABS), shrinkflation describes a product's 'quantity (or volume) falling but the price remaining the same'.

In other words, you're paying the same amount for a product, but you're getting less of it.

View attachment 36566

Noticed your grocery haul getting lighter with the same price as before? It’s caused by shrinkflation! Image: Pexels

It's not just bad news for wallets; it also undermines faith in big companies. Australians rely on these groups to keep prices fair, and when they try to sneakily grow their profit margins, it challenges the relationship between business and consumer.

So, which products are being ‘shrinkflated’, what are the effects, and how can we take action?

Shrinkflation is real

The ABS tracks shrinkflation as best as it can as it through point-of-sale scanning.

The data captured has detailed information on transactions and accounts for 16 per cent of all data in the Consumer Price Index (CPI).

The ABS said: ‘When the quantity or volume of an item falls but the price remains the same (i.e. when 'shrinkflation' occurs), the ABS treats this as a price rise when measuring the CPI.’

Despite some products just appearing to be smaller or lighter than before, other products aren’t as kind. Spend enough time prowling down the aisles of the supermarket, and you'll increasingly notice shrinkflation in things like snacks and confectionery, breakfast cereals, and even bathroom items like shampoo.

‘Shrinkflation has become more prevalent over the past couple of years, however we don't have statistics available to say by how much,’ Merrington said.

What can we do about shrinkflation?

Sadly, boycotting products with shrinkflation might not make much difference, considering that manufacturer decisions take a long time to trickle down and be felt at the supermarket level.

Thankfully, there’s the Australian Competition and Consumer Commission (ACCC), which is there to promote fair trading.

Under the law, businesses can’t make false, misleading or deceptive claims about their products. So, if you have serious doubts about the value of something you usually buy after noticing packaging size changes, get in touch with the ACCC.

‘Whether the labelling of any product is misleading under the Australian Consumer Law, it will depend on the overall impression conveyed to a reasonable consumer by the packaging as a whole,’ an ACCC spokesperson said.

‘Under the Competition and Consumer Act, most supermarkets and grocery stores are required to display unit pricing in-store, online and in advertising.’

Another way to help stop shrinkflation is to make use of the unit pricing information that's often displayed in supermarkets and online stores.

Unit pricing is a good way of tracking how much bang Aussies are getting for each buck spent.

‘Consumers can use the unit pricing to better compare prices between supermarket products and find the best value for money,’ the spokesperson said.

Key Takeaways

• 'Shrinkflation' is when the quantity of a product decreases while the price stays the same.
• The Australian Bureau of Statistics (ABS) acknowledges this trend and factors it into their inflation computations.
• According to Leigh Merrington of the ABS, shrinkflation is common in snack and household items, and has become more prevalent in recent years.
• While the Australian Competition and Consumer Commission (ACCC) states that businesses cannot make misleading claims about their products, it does not regulate prices, meaning it's primarily up to consumers to read labels and choose the best value products.

What do you think of this story? Let us know in the comments below!

Absolutely. It is disgraceful.
Just about everything is going that way.

 

[Marie Sedunary]

Definitely Cottee's Jams I buy the Apricot which has alway been 500g net for $2.00 now
sells size 375g for $2.80...........with size down and price up a huge profit for Coles.......