Introducing Bonza Airlines- Australia's New Airline With A Unique Twist
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Australia's newest airline, Bonza Airlines, is shaking up the industry with its new, not-so-uniform uniforms!
Gone are the days of boring, matching uniforms for flight crews. Now, with Bonza, they can wear whatever they want!
Sharing a sneak peek of the Bonza cabin crew's unique uniform, Chief Commercial Officer Carly Povey said that they briefed their employees that they can mix and match their outfits as they work in the airline.
"Our brief was clear. Create a uniform that Bonza legends will wear with pride,” she said.
So, whether the employees want to rock a pair of shorts and a T-shirt or a purple pinstripe dress, they can do it all with Bonza.
Bonza Airlines introduced unique uniforms to its employees, in a bid to make them more relaxed and comfortable while working for the company. Credit: Bonza Airline.
Ms Povey added: “We know airline uniforms are the land that time forgot and we wanted to change that.”
Pamela Jabbour, a creative from Total Image Group and the uniform's lead designer, said that the prompt for the outfits was simple.
She said: "Keep it fun, vibrant and reflecting the ‘now’."
“The world has changed, and so have we, so the uniforms had to be brought forward.”
Aside from the uniforms, Ms Povey noted that the management will not impose any restrictions on certain lip colours or hairstyles. Instead, the employees are encouraged to sport whatever lipstick or hairdo they feel like while working with them.
She quipped: “We won’t dictate what lipstick to wear – or whether you have to wear lipstick at all.”
“We won’t ask crew to cover up their tattoos and just because you’re female, that doesn’t mean you have to wear a skirt. If you’re non-binary, pregnant, work in the office or on-board, we have options for you.”
This is sure to be a hit with passengers, who will now be able to enjoy a more relaxed and fun flying experience.
Bonza CEO Tim Jordan announced the airline’s first routes across the country. Credit: Bonza Airline.
The new budget airline is also coming to a sky near you as the airline’s CEO Tim Jordan revealed its first routes across the country.
With fares as low as $50, it's time to start planning your next getaway.
Of the new routes, Bonza has announced the first 16 destinations, with 25 new routes in total. While Sydney didn't make the cut for the launch list, Sunshine Coast and Melbourne nabbed some of the first spots.
The Sunshine Coast, a popular tourist hotspot with the coastal towns of Noosa and Mooloolaba nearby, will have 12 of Bonza's first 25 routes. Melbourne Airport will have eight routes.
It should also be noted that Bonza will be offering airfares that are similar to Jetstar — around $50 will be charged for one-hour flights while longer flights are believed to be priced at around $75 to $100.
What are your thoughts on the new airline? Do you think its "progressive" approach to managing its employees will be the key to the airline's success? Share your opinions with us in the comments below!