IKEA's latest food reveal: What new delight is coming to their menu?
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IKEA, the Swedish furniture giant, has long been known for its labyrinthine stores and flat-pack furniture that can challenge the most patient of us.
But let's be honest, one of the secret delights of an IKEA expedition is the promise of a culinary treat at the end of the shopping journey.
Whether it's the iconic Swedish meatballs, a steaming hot dog, or a swirl of soft serve, the IKEA food court is a destination in its own right for many shoppers.
In a move that's sure to excite both the eco-conscious and the gastronomically adventurous, IKEA has announced a tantalising addition to its food offerings: a plant-based hot dog, affectionately dubbed the 'Plant Dog'.
Priced at an affordable $2, this new menu item is not only a nod to the growing demand for sustainable and healthy food options but also a step towards IKEA's ambitious goal of making half of its meal offerings plant-based by 2025.
The Plant Dog is crafted from rice protein, and its flavour is enhanced with a blend of onion, apple, and carrot.
This isn't just any ordinary veggie dog; IKEA has gone to great lengths to ensure that the texture and taste of the Plant Dog live up to the expectations of hot dog aficionados.
They've even perfected the classic 'snap' that you get when biting into a traditional hot dog, ensuring that the experience is as close to the real thing as possible.
Tim Prevade, IKEA Australia’s Food Manager, expressed the company's dedication to reducing its climate footprint while still providing delicious and affordable options.
‘With our new plant-based version of the famous IKEA hot dog, we’ve created a delicious alternative while continuing our commitment to reduce our climate footprint,’ he said.
'We're helping to introduce more plant-based eating to Australians by making these healthy and sustainable products accessible and affordable, inspiring our customers to make a choice that is better for the planet,' he added.
The introduction of the Plant Dog is a testament to IKEA's commitment to innovation in its food offerings.
It joins the ranks of the plant-based meatballs, another popular choice among the environmentally conscious and those looking to reduce their meat consumption.
To mark the launch of this new plant-based delight, IKEA is not holding back on the festivities.
They're rolling out the IKEA Plant Dog Truck, a bright yellow food truck that will be making its way around Sydney this May.
The truck will pop up at various locations, including the Marsden Park and Tempe stores, as well as Centenary Square in Parramatta and the iconic Bondi Beach.
The pop-ups will begin on May 28, and the truck will move locations each day, offering customers a chance to try the new Plant Dog for free, provided they show their IKEA Family membership.
It's a clever way to encourage shoppers to join the IKEA Family while giving them a taste of what could become a new favourite.
It’s the first time IKEA introduced a plant-based hot dog on its menu. They offered their first veggie dog last year.
We'd love to hear from you! Have you tried IKEA's plant-based offerings? Are you excited about the new Plant Dog? Share your thoughts and experiences in the comments below!
But let's be honest, one of the secret delights of an IKEA expedition is the promise of a culinary treat at the end of the shopping journey.
Whether it's the iconic Swedish meatballs, a steaming hot dog, or a swirl of soft serve, the IKEA food court is a destination in its own right for many shoppers.
In a move that's sure to excite both the eco-conscious and the gastronomically adventurous, IKEA has announced a tantalising addition to its food offerings: a plant-based hot dog, affectionately dubbed the 'Plant Dog'.
Priced at an affordable $2, this new menu item is not only a nod to the growing demand for sustainable and healthy food options but also a step towards IKEA's ambitious goal of making half of its meal offerings plant-based by 2025.
IKEA introduced a new plant-based hot dog called ‘Plant Dog’. Image source: IKEA
The Plant Dog is crafted from rice protein, and its flavour is enhanced with a blend of onion, apple, and carrot.
This isn't just any ordinary veggie dog; IKEA has gone to great lengths to ensure that the texture and taste of the Plant Dog live up to the expectations of hot dog aficionados.
They've even perfected the classic 'snap' that you get when biting into a traditional hot dog, ensuring that the experience is as close to the real thing as possible.
Tim Prevade, IKEA Australia’s Food Manager, expressed the company's dedication to reducing its climate footprint while still providing delicious and affordable options.
‘With our new plant-based version of the famous IKEA hot dog, we’ve created a delicious alternative while continuing our commitment to reduce our climate footprint,’ he said.
'We're helping to introduce more plant-based eating to Australians by making these healthy and sustainable products accessible and affordable, inspiring our customers to make a choice that is better for the planet,' he added.
The introduction of the Plant Dog is a testament to IKEA's commitment to innovation in its food offerings.
It joins the ranks of the plant-based meatballs, another popular choice among the environmentally conscious and those looking to reduce their meat consumption.
To mark the launch of this new plant-based delight, IKEA is not holding back on the festivities.
They're rolling out the IKEA Plant Dog Truck, a bright yellow food truck that will be making its way around Sydney this May.
The truck will pop up at various locations, including the Marsden Park and Tempe stores, as well as Centenary Square in Parramatta and the iconic Bondi Beach.
The pop-ups will begin on May 28, and the truck will move locations each day, offering customers a chance to try the new Plant Dog for free, provided they show their IKEA Family membership.
It's a clever way to encourage shoppers to join the IKEA Family while giving them a taste of what could become a new favourite.
It’s the first time IKEA introduced a plant-based hot dog on its menu. They offered their first veggie dog last year.
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I would say ' Don't Try It ' !!!!
