IKEA lookalike piece steals spotlight as shoppers chase must-have bargain
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If there’s one thing Aussies love, it’s a good bargain—especially when it comes to stylish home comforts.
And right now, IKEA has sent shoppers scrambling with a new $49 bathrobe that’s being hailed as a near match for a much pricier $149 designer version.
For those chasing a little luxe on a budget, this soft and snuggly find could be the winter win they didn’t know they needed.
The buzz is all about IKEA’s new SKOGSSALLAT bathrobe, which has just landed in stores and is already flying off the shelves.
Why all the fuss? Well, it’s not just the price (though $49 is a steal compared to Hommey’s $149 price tag)—it’s the style.
The SKOGSSALLAT robe features bold, playful stripes in two eye-catching colourways: red-pink with a blazing blue belt, or green-white with a vibrant red belt.
These robes are so chic, you’ll want to show them off beyond the bathroom, think poolside lounging, lazy Sunday mornings, or even as a statement piece for your next holiday.
But it’s not just about looks. The SKOGSSALLAT robe is made from soft terry cotton inside and out, so you can cocoon yourself in comfort after a bath or shower.
It’s got all the practical touches you’d expect from IKEA: an adjustable belt for the perfect fit, and roomy pockets for your phone, keys, or just warming your hands.
Whether you’re drying off after a swim or just padding around the house, this robe has you covered—literally!
The response from shoppers has been nothing short of enthusiastic. Social media is awash with glowing reviews and excited comments:
'Obsessed with this robe and even more obsessed with the price tag,' raved one happy customer.
'Wait, is this a Hommey dupe?' asked another, clearly impressed by the similarities.
'OMG yes I need it,' declared a third, echoing the sentiment of many.
'I love colours. The towel material is pretty nice. Excited to take this to the pool and beach,' added another fan.
It’s not just the robe’s affordability that’s winning people over—it’s the fun, vibrant design and the quality feel that make it a standout.
The SKOGSSALLAT robe is part of a broader range designed to bring a splash of joy to your daily routine.
Designer Darja Nordberg says she wanted to make everyday moments 'a bit comfier and more fun with playful designs for the whole family to enjoy.'
The collection also includes $5 slippers, a $15 bath poncho with hood, a $5 toiletry bag, and a $4 eye mask—so you can mix and match for a coordinated look.
Nordberg didn’t hold back on colour, either. 'The vivid stripes offer a modern take on iconic IKEA stripe patterns, and the products team up perfectly with SLÅNHÖSTMAL towels,' she explained.
'I hope these functional accessories bring a sense of joy and well-being each time they are used.'
It’s not just about looking good—robes have become a must-have for anyone who values comfort and versatility.
Whether you’re working from home, enjoying a quiet cuppa on the patio, or heading to the pool, a good robe is the ultimate in easygoing style.
And with the cost of living on everyone’s mind, finding a high-quality, fashionable option for under $50 is a win in anyone’s book.
While Hommey’s robes are known for their plush feel and designer appeal, many shoppers say the IKEA version holds its own, especially at a third of the price.
Both feature bold stripes and a relaxed fit, but the SKOGSSALLAT’s terry cotton construction and playful colour combos make it a standout for those who want style and savings.
If you’re looking to add a splash of colour and comfort to your daily routine or want to treat yourself without splurging, this IKEA robe is a no-brainer. With stock moving fast, you might want to get in quick before they’re all snapped up!
Have you tried the new SKOGSSALLAT robe, or do you have a favourite bathrobe you swear by? Are you a fan of IKEA’s affordable alternatives, or do you prefer to splurge on designer brands? Share your thoughts, tips, and robe recommendations in the comments below.
Read more: It’s IKEA’s 50th anniversary! They’re saying thanks with something free and unexpected
And right now, IKEA has sent shoppers scrambling with a new $49 bathrobe that’s being hailed as a near match for a much pricier $149 designer version.
For those chasing a little luxe on a budget, this soft and snuggly find could be the winter win they didn’t know they needed.
The buzz is all about IKEA’s new SKOGSSALLAT bathrobe, which has just landed in stores and is already flying off the shelves.
Why all the fuss? Well, it’s not just the price (though $49 is a steal compared to Hommey’s $149 price tag)—it’s the style.
The SKOGSSALLAT robe features bold, playful stripes in two eye-catching colourways: red-pink with a blazing blue belt, or green-white with a vibrant red belt.
Shoppers rave over IKEA’s $49 bathrobe that rivals $149 designer version. Credit: IKEA
These robes are so chic, you’ll want to show them off beyond the bathroom, think poolside lounging, lazy Sunday mornings, or even as a statement piece for your next holiday.
But it’s not just about looks. The SKOGSSALLAT robe is made from soft terry cotton inside and out, so you can cocoon yourself in comfort after a bath or shower.
It’s got all the practical touches you’d expect from IKEA: an adjustable belt for the perfect fit, and roomy pockets for your phone, keys, or just warming your hands.
Whether you’re drying off after a swim or just padding around the house, this robe has you covered—literally!
The response from shoppers has been nothing short of enthusiastic. Social media is awash with glowing reviews and excited comments:
'Obsessed with this robe and even more obsessed with the price tag,' raved one happy customer.
'Wait, is this a Hommey dupe?' asked another, clearly impressed by the similarities.
'OMG yes I need it,' declared a third, echoing the sentiment of many.
'I love colours. The towel material is pretty nice. Excited to take this to the pool and beach,' added another fan.
The SKOGSSALLAT robe is part of a broader range designed to bring a splash of joy to your daily routine.
Designer Darja Nordberg says she wanted to make everyday moments 'a bit comfier and more fun with playful designs for the whole family to enjoy.'
The collection also includes $5 slippers, a $15 bath poncho with hood, a $5 toiletry bag, and a $4 eye mask—so you can mix and match for a coordinated look.
Nordberg didn’t hold back on colour, either. 'The vivid stripes offer a modern take on iconic IKEA stripe patterns, and the products team up perfectly with SLÅNHÖSTMAL towels,' she explained.
'I hope these functional accessories bring a sense of joy and well-being each time they are used.'
Whether you’re working from home, enjoying a quiet cuppa on the patio, or heading to the pool, a good robe is the ultimate in easygoing style.
And with the cost of living on everyone’s mind, finding a high-quality, fashionable option for under $50 is a win in anyone’s book.
While Hommey’s robes are known for their plush feel and designer appeal, many shoppers say the IKEA version holds its own, especially at a third of the price.
Both feature bold stripes and a relaxed fit, but the SKOGSSALLAT’s terry cotton construction and playful colour combos make it a standout for those who want style and savings.
If you’re looking to add a splash of colour and comfort to your daily routine or want to treat yourself without splurging, this IKEA robe is a no-brainer. With stock moving fast, you might want to get in quick before they’re all snapped up!
Read more: It’s IKEA’s 50th anniversary! They’re saying thanks with something free and unexpected
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Yuk! You’d look like a walking lollipop 
it’s ’orrible I wouldn’t be seen dead in it let alone alive
